UNIQLO's Marketing
41
Nana Okui Yuka Kashibe
description
What do they do? WHY do they do what they do? How do they do why they do?
Transcript of UNIQLO's Marketing
Nana OkuiYuka Kashibe
“Why?
The winning company
has a clear of its
What do they do?
Who is the competition?Price(high)
Price(low)
Design(high) Design(low)
ZARA
UNIQLO
H&M
Gap
Forever21 しまむら
UNIQLO 1st STORE (1984)
1,480(630 overseas)
Think Big
EVERYONE
Basic c
Why do they do?
mission:
“enable people all over the world
to experience
the joy,
happiness,
and satisfactionof wearing great clothes
Wherever and whenever.
In Short…
How do they do?
“The purpose of
business is to create
a customer.
Create a customer :1. The customer is a foundation of a business
and keeps it existence. A person who pays
for goods and services keeps the economy
in motion. Sell what a customer wants.
2. Because the present market is too matured,
company must create a new goods and
service which nobody has ever made.
+ ♡
UNIQLO brands its innovations1#
「ファッション×機能
性。」
Fleece
“LifeWear”
“ ”
In-and-out store experience2#
https://www.youtube.com/watch?v=71zsm2pNc3U
#3 Social Business
Er………
UNIQLO sells Freedom
Freedom!
