Unilever: Back to the future? Where is the difference …...Unilever: Back to the future? Where is...
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: 21 「 」 閣 委 「サー ス・イノベーション に する 」 Auchan….price Whole Food….variety and quality Unilever: Back to the future? Where is the difference between Ecopoint and these examples? A check of Customer’s feeling Fig.2. The Ecopoint benefits Price 63,1% Environment 34,2% Customisation 33,2% Entertainment 25,1% Source: Internal field interviews - panel of 280 customers What about price? Ecopoint is cheap and avoids direct comparison on brand prices I’ s a little help to prevent price wars 2009 66
Transcript of Unilever: Back to the future? Where is the difference …...Unilever: Back to the future? Where is...
資料編:平成 21年度「製造業」研究会実績
内閣府経済社会総合研究所委託事業
「サービス・イノベーション政策に関する国際共同研究」
Auchan….price Whole Food….variety and quality
Unilever: Back to the future?
Where is the difference between
Ecopoint and these examples?
A check of Customer’s feelingFig.2. The Ecopoint benefits
Price 63,1%
Environment 34,2%
Customisation 33,2%
Entertainment 25,1%
Source: Internal field interviews - panel of 280 customers
What about price?
Ecopoint is cheap and avoids
direct comparison on brand prices
I’ s a little help to prevent price wars
製造業研究会 2009 年度報告書 66