Undergrad Presentation.Key
description
Transcript of Undergrad Presentation.Key
UndergraduatesKatie Carcamo, Christine Limperis, Jonathan Nelson and Brittany Moss
Logistics
Strategic communication conference in Portland, Ore.
The event is to be held during the 2008-2009
academic year
A conference with maximum benefits for undergraduates, faculty and industry professionals
$25,000 overflow in the public relations
department
Money must be used to benefit the PR sequence
Conference brings prestige the SOJC PR
department
Methods
Survey- Surveymonkey.com- 21 questions- Distributed through E-mail and Facebook.com
Survey-172 respondentsMajors included:- journalism- communications - business
Focus group - Applied themes from survey to
discuss in-depth themes
Focus group-Five attendees
Majors included:- public relations
- advertising- marketing
Data
Attendance for a Portland Conference
18%
30%29%
15%
9%
Very LikelyLikelyUnsureUnlikelyVery Unlikely
Ideal length of a conference
20%
46%
31%
4%
Half-dayOne-dayTwo-daysThree-days
Ideal time of the week
28%
73%
WeekdaysWeekends
Student Incentives
94%
6%
YesNo
Networking with Industry Professionals
56%36%
5%
2%
1%
Very InterestedInterestedUnsureUninterestedVery Uninterested
Recommendations
Hold the event during winter term
Plan a two-day weekend conference
Start the conference in the mid-morning
Organize student-incentive packages
Provide interactive workshops
Various networking opportunities
Schedule one or more keynote speakers
Advertise through various mediums
Questions?