Um presentation 2015
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Transcript of Um presentation 2015
OURTHIS IS
FINDING
million
QATAR
UAE
3of UAE1/
GDP
$192billion
8%
$103.900
GDP
HUMANDEVELOPMENTINDEX
36
DOHA47%
POPULATIONBY CITY
AL RAYYAN27%
POPULATIONBY CITY
AL KHOR11%
POPULATIONBY CITY
AGE 0-14
12.50%
AGE 15-24
12.50%
14.40%
AGE 25-54
68.90%
3.30%
AGE 55-64
68.90%
QATARIS
13%
3.30%
ARAB EXPATS
27%
INDIANS
18%
PAKISTANIS
18%
WESTERNEXPATS
10%
WHAT
MEDIADOES OUR POPULATION
EVERYDAY
CONSUME
?
TV
QATARIS 94%
EXPATS 95%
TV
INTERNET
WHAT
MEDIA DOES
IN QATAR
SPEND
?
6,9 b
illio
nzzz
$384,1 billionzzz
77%
TV
$288,6 billionzzz
2011
8,6 b
illio
nzzz
$326,9 billionzzz
13%2012
8,6 b
illio
nzzz
$326,9 billionzzz
6,9 b
illio
nzzz
$384,1 billionzzz
18%2013
AL WATAN
MADHYAMAN
AL WASEET
QATAR
AL ARAB
MOST READ LOCAL DAYLYNEWSPAPER
6,9 b
illio
nzzz
$384,1 billionzzz
MOST READ REGIONAL DAYLYNEWSPAPER
LANGUAGE:MALAYALAM
AL WASEET
QATAR
MADHYAMAN
MOST READ REGIONAL MAGAZINE
AL WASEET
QATAR
MOST READ MONTHLYMAGAZINE
HIYA
WA
HUWA
RESORT
RESORT
SH
OP
PIN
G
CE
NTR
E
FLY
WITH U
S!!
BEST FO
OD
IN TO
WN
!!
SALES
TV
TV
AL JAZEERA
Nº1
TV
AL JAZEERA
25%+
TV
Nº1
QURANAL KAREEM
TV
Nº2
QATAR RADIOARABIC
TV
25%
ONCEA WEEK+
TV
88% FB 88%
TWT 43%
INST 17%
GOOGLE+
LINKEDINV
MYSPACE
TV
65%
81 %
65%
SPENDING
TOP
SPENDING
OOREDOO
VODAFONE
QATAR NATIONALBANK