Ufun o2o07012014 -(bc)
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Transcript of Ufun o2o07012014 -(bc)
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赢在 O2O 时代By 曹耀群
互联网商业模式第一人
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互联网 5F 思维
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现在的机会在哪里?
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借力互联网发展出来的金融
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21 世纪赚钱的思维
不确定中的确定 前瞻性思维
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淘汰?
服务 / 产品 / 工具 – App 化
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传统的营销 – 逛商场
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现在的机会在哪里?
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互联网金融如何玩起来?1. 余额宝
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O2O 互联网商业模式
• O2O 的目标是填平线上线下之间的沟壑,上演一场双城记。不只是线上到线下( online to offline ),线下到线上 (offline to online) 也是 O2O ,不只是服务要线下,产品也要线下建立体验!
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2. 第三方支付 – 平台整合
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3. 网络借贷 / 众筹 P2P 模式 – 创富平台 (保险)
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4. 移动支付 – 微信红包 / 打车 – 市值
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5. 电子货币
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电子货币的特性
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香港比特币实体店
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其他电子货币
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新加坡政府:比特币 – CITYLINK MALL
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O2O 模式将很快引来爆发期• 2011 年创新工场首个 O2O 孵化项目布丁获得来自清科创投领投的近千万美
元 A 轮融资。
• 客多集团凭借本土化创新的 O2O 模式获得了包括美国蓝驰美元基金、北极光创投美元基金、前雅虎 CTO 、阿里巴巴 CTO 吴炯先生等国际知名风投的联合投资,首轮达到 1320 万美元。
• 在广州地区,多家 O2O 公司获得风投的青睐。
• 百度有啊将转型 O2O ,全力完善生活平台产品
• 赶集网斥资 2000 万美金推出国内首个 O2O 产品“蚂蚁短租业务”
• ……
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Utoken + O2O 互联网商业模式
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设计的商业模式: Utoken + O2O
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现场体验 O2O
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O2O 帮企业找到了竞争的优势- 来往 (比价 / 淘宝)
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O2O 改变了我们的生活
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O2O 改变传统企业与顾客关系
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互联网商业模式颠覆了传统的商业模式
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看见的人如何从互联网赚钱?220 万美元资金、持有腾讯两成
股权不到两年,李泽楷就将此股权以
1260 万美元卖给南非的 MIH 控股集团
现在市值 9344 亿 ( USD1205 亿) - 548 倍回报
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你看懂了吗? Facebook – 美金 1000 亿
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O2O 的赚钱商业模式
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团购 Groupon – 美金 78 亿
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资源整合 (碎片化营销) - 市值 10 亿
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空运 / 亚洲
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BitPay- 李嘉诚投资
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网络品牌化,品牌网络化 – 淘宝网?
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阿里巴巴市值 – 美金 1000-1500 亿
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Ufun O2O 互联网商业模式
• O2O 创新虚实结合商业模式的发展 - 生态圈思维• 资源整合的平台及发展 –消费经营者模式• 你是商家,也是消费者,更是投资者的平台
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