U R A Brand! 2

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U R A BRAND! How Smart People Brand Themselves for Business Success Written by Catherine Kaputa 國際中文版 by Jason LAI, PMP Published by Global Books(高寶出版社) http://gobooks.com.tw/BookDetail.aspx?bokno=RI135 Digested by Jason LAI, PMP ([email protected]) Chapter II

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The ultimate guide (also a Bestseller) telling you how to BRAND yourself in your life! Chinese version translated by Jason Lai, PMP

Transcript of U R A Brand! 2

  • 1. U R A BRAND! How Smart People BrandChapter II Themselves for Business Success Written by Catherine Kaputa by Jason LAI, PMP Published by Global Books() http://gobooks.com.tw/BookDetail.aspx?bokno=RI135 Digested by Jason LAI, PMP ([email protected])

2. 2 3. 3 4. USP 4 5. 1950New York YankeesYogi Berra 5 6. 6 7. 7 8. 8 9. 9 10. SWOT SW OT 10 11. 11 12. 12 13. 13 14. 14 15. 15