U R A Brand! 1

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U R A BRAND! How Smart People Brand Themselves for Business Success Written by Catherine Kaputa 國際中文版 by Jason LAI, PMP Published by Global Books(高寶出版社) http://gobooks.com.tw/BookDetail.aspx?bokno=RI135 Digested by Jason LAI, PMP ([email protected])

description

The ultimate guide (also a Bestseller) telling you how to BRAND yourself in your life! Chinese version translated by Jason Lai, PMP

Transcript of U R A Brand! 1

  • 1. U R A BRAND! How Smart People Brand Themselves for Business Success Written by Catherine Kaputa by Jason LAI, PMP Published by Global Books() http://gobooks.com.tw/BookDetail.aspx?bokno=RI135 Digested by Jason LAI, PMP ([email protected])

2. Unique Selling Proposition, USP 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18.