Twitter for nonprofits

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Twitter for Nonprofits @CNMNashville @MEPRAGENCY | #Tweet120 TWITTER IN 120 MINUTES Presented by: KIA JARMON, PR/Brand Strategist

Transcript of Twitter for nonprofits

Twitter  for  Nonprofits  @CNMNashville

@MEPRAGENCY | #Tweet120

TWITTER  IN  120  MINUTES

Presented by: KIA JARMON, PR/Brand Strategist

Kia  Jarmon

• Disruptive  Communicator• Culture  Shifter• Accountability  Partner• Facilitator  of  Conversation

@MEPRAGENCY | #Tweet120

Name & Organization

What do you NEED to learn?

Rules of Engagement

•No questions are silly

•What happens here, stays here

•You are smart at what you know, help each other

•Your organization has its own set of challenges, ask questions

@MEPRAGENCY | #Tweet120

TWITTER  IS  A  TRAFFIC  JAM

1. Disruption  to  the  norm2. Giving  away  too  much  

control3. Noisy  and  too  many  

people4. My  audience  isn’t  here

@MEPRAGENCY | #Tweet120

WHY  ARE  YOU  HERE?

1. Listen2. Become  an  

expert3. Engage4. Connect  through  

community

donors volunteersboard

members

staff mediaindustry

@MEPRAGENCY | #Tweet120

WHY  ARE  YOU  HERE?

LET’S  SET  A  GOAL!

@MEPRAGENCY | #Tweet120

@MEPRAGENCY | #Tweet120

Are you listening?

1. Identify  what  &  who  you  are  listening  for  

2. Create  Lists  (private  and  public)

3. Subscribe  to  relevant  Lists

4. Follow  specific  Hashtags  (Tweetdeck)

@MEPRAGENCY | #Tweet120

WHY  ARE  YOU  HERE?

1. Search  Hashtags  to  follow  the  (#BigPayback)  

2. Tune  in  to  Weekly  Chats  (#FundChat  @fundchat)

3. Find  a  similar  (or  professional)  organization  and  see  who  follows  them

To  Build:  comment.  RT.  use  Hashtag.  report  (citizen   journalism)

Find your community!

@MEPRAGENCY | #Tweet120

What should you say?

1. Based  on  your  audience,  what  is  relevant  content

2. Repurpose  content

3. Create  vs  Curate

4. You  always  have  something  to  say…Know  high  volume  promotional  dates;  use  Hashtags

To  Amplify:  re-­‐write  content  vs  retweet

@MEPRAGENCY | #Tweet120

Maximize your time!

1. Partner  with  another  organization  or  influencer  

2. Schedule  posts

3. Before   an  event:  create  list  of  hashtags,  content,  twitter  handles  

4. Volunteers:  have  volunteers  tweet  (with  hashtag)  throughout  an  event

5. Donors:  ask  for  twitter  handles  &  thank  them  

6. Partners:  provide  them  with  a  social  media  1-­‐sheet

7. Use  a  tool  like  Hootsuite  or  Tweetdeck   to  manage

@MEPRAGENCY | #Tweet120

WHY  ARE  YOU  HERE?

Be careful of this…

1. Pop  culture  terms

2. Hashtags  w/o  research

3. Retweeting  potential  controversy

@MEPRAGENCY | #Tweet120

WHY  ARE  YOU  HERE?

Measure the effort!

1. Shortened   links  

2. Analytics.twitter.com

3. Sprout  Social  or  Hootsuite paid  

4. If  you  post  videos:  use  YouTube

@MEPRAGENCY | #Tweet120

WHY  ARE  YOU  HERE?

Resources

1. Social  Media  Examiner

2. Pew  Research  Center

3. Business.Twitter.com

4. Consulting  with  Kia!

@MEPRAGENCY | #Tweet120

Before you leave…Let’s Tweet!

@mepragency#Tweet120

@CNMnashville

Upload your photo

Complete your bio

Write 2 sample tweets using at least one of your hashtags

Create a private list

Add 5 friends

RT 2 people

Respond to 2 people in your community

What else do you NEED to know?

What Next With CNM?

• Want to take the knowledge you gained today a step further? Talk to us about a consulting project. Email [email protected] for more info!

• Have you checked out the updated Certificate Programs? Learn more at www.cnm.org and email [email protected] to enroll.

• Don’t forget to check out our 2016 Workshop Calendar!