Twitter for nonprofits
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Transcript of Twitter for nonprofits
Twitter for Nonprofits @CNMNashville
@MEPRAGENCY | #Tweet120
TWITTER IN 120 MINUTES
Presented by: KIA JARMON, PR/Brand Strategist
Kia Jarmon
• Disruptive Communicator• Culture Shifter• Accountability Partner• Facilitator of Conversation
Rules of Engagement
•No questions are silly
•What happens here, stays here
•You are smart at what you know, help each other
•Your organization has its own set of challenges, ask questions
@MEPRAGENCY | #Tweet120
TWITTER IS A TRAFFIC JAM
1. Disruption to the norm2. Giving away too much
control3. Noisy and too many
people4. My audience isn’t here
@MEPRAGENCY | #Tweet120
WHY ARE YOU HERE?
1. Listen2. Become an
expert3. Engage4. Connect through
community
donors volunteersboard
members
staff mediaindustry
@MEPRAGENCY | #Tweet120
Are you listening?
1. Identify what & who you are listening for
2. Create Lists (private and public)
3. Subscribe to relevant Lists
4. Follow specific Hashtags (Tweetdeck)
@MEPRAGENCY | #Tweet120
WHY ARE YOU HERE?
1. Search Hashtags to follow the (#BigPayback)
2. Tune in to Weekly Chats (#FundChat @fundchat)
3. Find a similar (or professional) organization and see who follows them
To Build: comment. RT. use Hashtag. report (citizen journalism)
Find your community!
@MEPRAGENCY | #Tweet120
What should you say?
1. Based on your audience, what is relevant content
2. Repurpose content
3. Create vs Curate
4. You always have something to say…Know high volume promotional dates; use Hashtags
To Amplify: re-‐write content vs retweet
@MEPRAGENCY | #Tweet120
Maximize your time!
1. Partner with another organization or influencer
2. Schedule posts
3. Before an event: create list of hashtags, content, twitter handles
4. Volunteers: have volunteers tweet (with hashtag) throughout an event
5. Donors: ask for twitter handles & thank them
6. Partners: provide them with a social media 1-‐sheet
7. Use a tool like Hootsuite or Tweetdeck to manage
@MEPRAGENCY | #Tweet120
WHY ARE YOU HERE?
Be careful of this…
1. Pop culture terms
2. Hashtags w/o research
3. Retweeting potential controversy
@MEPRAGENCY | #Tweet120
WHY ARE YOU HERE?
Measure the effort!
1. Shortened links
2. Analytics.twitter.com
3. Sprout Social or Hootsuite paid
4. If you post videos: use YouTube
@MEPRAGENCY | #Tweet120
WHY ARE YOU HERE?
Resources
1. Social Media Examiner
2. Pew Research Center
3. Business.Twitter.com
4. Consulting with Kia!
@MEPRAGENCY | #Tweet120
Before you leave…Let’s Tweet!
@mepragency#Tweet120
@CNMnashville
Upload your photo
Complete your bio
Write 2 sample tweets using at least one of your hashtags
Create a private list
Add 5 friends
RT 2 people
Respond to 2 people in your community
What Next With CNM?
• Want to take the knowledge you gained today a step further? Talk to us about a consulting project. Email [email protected] for more info!
• Have you checked out the updated Certificate Programs? Learn more at www.cnm.org and email [email protected] to enroll.
• Don’t forget to check out our 2016 Workshop Calendar!