TV Movil NSN

1 Nokia Siemens Networks

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Mobile TV- combining cellular and DVB-H

Stefan SchneidersHead of Mobile TV solution

Media in a Box / February 23, 20102 Nokia Siemens Networks

The changing TV landscape offers new business opportunities

Traditional linear TV usage is stagnating or even decreasing

Consumers use multiple devices simultaneously whilst watching TV

Consumers watch more and more TV on PCs or mobile devices

Limited willingness to pay in today's for-free internet culture Integrate TV services into multiple

platforms and devices Mash-up linear TV, on-demand

content and interactive services Identify new business models with

innovative forms of advertising Leverage user and usage data

Key trends in customer behavior

Challenges and opportunities

Source: Arthur D. Little "Future of Television", Nov. 2009


The right technology mix for most efficient Mobile TV coverage

Rural areas

Urban areas

Unicast DVB-H

Many concurrent streams lead to traffic explosion -> 3G optimized for personalized channels

Mobile TV Broadcast for cost-efficient mass distribution

Use free capacity of existing 3G network for Mobile TV

No return of investment for rural area coverage


Example for cost-efficient Mobile TV technology mix

DVB-H indoor coverage

Good indoor coverage according to BMCO Class B with 95% coverage probability @ cell edge

DVB-H outdoor coverage

Good outdoor coverage according to BMCO Class A with 95% coverage probability @ cell edge

Unicast streaming coverage

Content variety and good coverage also in rural areas

WiFi / multicast coverage

Network optimizing with WiFi in hot spots like train stations and airports


DMB

ISDB-T

CMMB*

FLO or ATSC*

DVB-H*

Estimated launches of commercial mobile broadcast TV services

Worldwide some 20 countries are expected to start commercialDVB-H mobile broadcast TV within 2010

*) possible with OMA BCAST service layer


Status of DVB-H in Europe (End 2009)

Finland License allocated to Digita

April 2006 DNA launch with 5 TV

channels in October 2009

UK OFCOM: consider auction Commercial launch at

Olympic Games 2012?

Italy 3 launched at FIFA 2006 TIM, VF with Mediaset

Germany Media License shall be re-

issued ->potential launch End of 2010

Potential investor: Digital TV Partner

France CSA granted license to TV

channels in 2008 TDF offered funding for

initial phase

Poland License granted March

2009 to INFO-TV-FM 6 TV channels live in

Warsaw

Czech Rep. CTU license tender delayed Low interest from MNO

Hungary License granted 2008 to

Antenna Hungary 6 TV channels live in

Budapest

Netherlands KPN launched in June 08

Spain Law for DVB-H multiplex

approved in parliament June 09

Austria 3, Mobilkom, Orange

launched in July 08 (EM)

Switzerland Swisscom launched in

July 08 (EM)


Interoperability and standard alignment drives the Mobile TV broadcast market

Devices

OMA IOP Test Fest IOP testing for the commercial launch IOP test fest 19-27 Mar 09

DVB-H Preferred broadcast standard

bmcoforum Profile Selected features for implementation Profiles published 7 Jan 09

OMA BCAST Preferred service layer standardOMA BCAST 1.0 approved 16 Mar 09

3GPP Rel.6 compliancy Latest streaming standard

OMA BCAST DRM profile is leading worldwide rollouts /OMA BCAST smart card profile is also available and tested


Mobile TV broadcastplatform

Distributionnetwork

Mobile TV via DVB-H broadcast: The big picture

Devices Broadcast sites

ASI tonetworkadapter

Networkto ASIadapters

Satellite IP-Network Microwave SDH

Live streams

Content

Media Service Mgmt.

Protection

Headend

OSS / BSS

Transmitter

High power transmitter site

Transmitter

Medium power transmitter site

Transmitter

Low power transmitter site

Repeater

GapFiller / transposer site

Delivery

Internet

Video on demand


Benefit from ONE unicast streaming solution for the widest range of devices and customers

ONEunicast

streamingsolution

iPho

nes

Netbooks

3GPP devices Highest quality due

to H264 compression Attractive and easy

to use clients

Attract faithful andbest-funded users

Increase customerretention

Mobile TV flash client available Benefit from the netbook boom and capture the revenues

ARPU for iPhone customers is far above the average

Netbooks are inexpensive, efficient, and highly portable

3G handsets comewith RTSP player


Media Service Mgmt.

OSS / BSS

Preparation

Headend

Mobile TV streaming solution

Delivery

StreamingServer

IntegrationFramework

Live Encoder

Offline Encoder

DownloadServer

SubscriptionManagement

ContentManagement

System

Web PortalBrowser withpre-installedmedia player Mobile Phones iPhone

Rich client Mobile Phones iPhone

ESG Server

Admin Center /Network

management

InteractivityServer*

Mobile TV streaming platformDevices

ClientServer

3Gnetwork

Content

*) optional

Live streams

Internet

Video on demand


User controlled personalized channels Point-to-point Unicast

Top TV channels account for 80% of the usage Efficient broadcast

Holistic TV delivering best Mobile TV consumer experiences with most efficient channel mix

Relative usage

High channel variety and user-controlled on-demand services

Channels

Top TV channels


Holistic Mobile TV experienceBest of broadcast and cellular Automatic handover: Client monitors network coverage and switches

source based on signal strength (DVB-H or 3G) One ESG for broadcast and streaming TV channels Most popular channels via DVB-H and long tail via cellular networks

DVB-H -> 3G

3G -> DVB-H

Automatic handover

Unified user interface for broadcast & streaming

e.g. 15 broadcast channels& 50 streaming channels

Automatic handover between bearers ensure best possible QoS


Media Service Mgmt. Protection

Headend

Mobile TV DVB-H broadcast solution

Delivery

Mobile TV broadcast platform ContentDevices

Scrambler,Live Encoder

BroadcastAccount Manager(BAM)

IP Encapsulator, MIP Inserter

ESG Server BroadcastService

Manager(BSM)

Multi-screen TV mediation*

DVB-Hnetwork

GMIT client withOMA BCAST /Verimatrix DRM iPhone

(DVB-H -> WLAN) PC (USB)

DVB-H devices

OSS / BSS

IntegrationFramework



management

3Gnetwork

InteractivityServer*

*) optional

Live streams

Internet

Video on demand


DVB-H business model builds on cooperation between BNO and MNOs

End-user TV Program 1 (All) TV Program MNO 1 TV Program MNO 1a up to 30 programs

TV Program 1 TV Program 2 TV Program MNO 1

TV Program 1 TV Program 2 TV Program MNO 1 TV Program MNO 1a

TV Program 1 (All) TV Program MNO 1 TV Program MNO 2

Mobile Network

Operator 2

Mobile Network

Operator 1

Broadcast Network Operator

B2B

Delivery

B2C

B2C

10/mth5/mth


3 Italy offers multi premium packages(approx. 1 Million DVB-H customers 2009)

Free SKY SKY FOX Soccer Playboy Penthouse

0 1 /day2 /week

Serie A

1 /day2 /week

4 /day9 /month

5 /day9 /week

3 /day7 /week


Swisscom "Bluewin TV mobile" offers one mobile TV service (DVB-H & unicast) since May 2008

All channels streamed via Vodafone live!3G networkin 99% of Switzerland

Only one mobile TV subscription:2 CHF / day (~ 1,25 ) or 16 CHF / month (~ 10 )

28 channels in "HD quality"via DVB-H network44% coverage: Bern, Basel,Genf, Lausanne & Zrich

GSM / EDGE coverage DVB-H coverage


KPN Netherlands offers bundle package withfree mobile TV since June 2008

10 TV channels via DVB-H included as "premium service" in top package

30% of mobile TV users book one or two pay TV channels* for 5/mth each

N 96 launch 15th Sept. 08

*) Pay TV channels: eredivise live / ahem


Smart offers myTV service in Philippines via DVB-H as part of an entertainment plan

Widest mobile TV coverage - initially available in Mega Manila, Baguio, Tagaytay, Batangas, Cebu, Davao

The following channels are currently available:

myTV is exclusively available through Smart Gold.

Smart offer includes a Nokia N92/N77

Entertainment

Cartoon Network Entertainment Central Jack TV Pinoy Box Office MTV

News Sports Documentaries

CNN Basketball TV Solar Sports PBA

The History Channel National Geographic


Austria:Three mobile operators using one DVB-H network

B2B

Delivery

B2C

B2C

3Live! and one monthly changing channel free

MoreTV Basic for 4/ month MoreTV Premium for 6/ month

15 TV channels and5 radio channels for 7 / month

A1 TV package: 15 TV channels for 5 /month

A1 TV Plus package: 27 TV channels + 5 radio channels for 9/month

B2C

15 DVB-H TV channels: ORF1, ORF2, ATV, Puls4, Pro7, RTL, Sat1, VOX, Laola1.tv, LaLa TV, Krone TV, Red Bull, RTL II, N24, SuperRTL5 DVB-H radio-channels: 3, 1, KroneHit, FM4, LoungeFM

End-user


Evolution of business models for Mobile TV

Cooperation Different mobile operators use the same DVB-H network provided by one broadcast operator (e.g. Austria)

Low entry barrier

Basic mobile TV channels for free to stimulate usage and support upgrade to premium packages (e.g. 3 Italy)

Bundling Mobile TV is offered as part of premium packages(e.g. 3 Austria, kpn Netherlands)

Holistic mobile TV

One "seamless" mobile TV service combining DVB-H & unicast technology (e.g. Swisscom)

Media combination

DVB-H supports mixture of mobile TV & "interactive" radio channels (e.g. Austria)

Advertising Mobile TV channels with advertising insertion (3 Italy). Free TVofferings based on targeted advertising likely to emerge


Marketing

Content rights

Sports Movies News other

DVB-H networkoperations

Mobile TV DVB-H investment differs from market to market

TerminalSubsidy

Mobile TVplatform

NetworkInfrastructure

CAPEX OPEX


Bollywood and Nollywood beat Hollywood:Most movies are produced in India and Nigeria

Source: UNESCO, May 2009

Movie productions in 2006

174

203

330

417

485

872

1091

0 200 400 600 800 1000 1200

Germany

France

China

Japan

USA "Hollywood

Nigeria "Nollywood"

India "Bollywood"


Broadcast multi-screen monitor visualizes the TV broadcast offering

Visualize the DVB-H A/V services on a big screen in the network operation center

Visualize the input A/V streams coming from DVB

Stream the multi-screen display to any remote MPEG2 Player

Visualize encrypted A/V services


Monitoring components allow quality check throughout the broadcast chain

DVBRX

Encoder

Scrambler

BMM

BMM

BMM

BMM

IPE BMM

Input Encoding Encryption ModulationEncapsulation


Statistical multiplexing offers more channels

Use variability of video signals to increase number of channels Improve the video quality compared to constant bit rate encoding Overall gain approx. 25% - 30% depending on content of channels

Allow a higher number of TV channels in DVB-H multiplex

1 2 3 4 5 6 7 8 9 10 11 12Constant bit rate

DVB-H multiplex

Statistical multiplexing 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15

Sport ActionNewsspeaker

Content type:


MQA Agent is a background process running on standard Nokia mobiles

Capturing true end-user quality experience combined with radio interface details

Over-the-air administration and measurement collection

Monitor

Analyze

Report

See how thousands of subscribers truly experience serviceswhat when who

Optional

TV usage

Browsing

Messaging

Voice

Radiocounters

MQA Agent

Mobile Quality Analyzer captures TV, service and terminal usage


Efficient DVB-H spectrum usage for interactive visual radio services

MotorFM via DVB-H 90elf via DVB-H & DVB-T MyFunRadio via DVB-H

Examples for visual radio services to address specific communities

Weather breaking news stocks traffic report Cover events tickets commercials Playlist announcements studio webcam chat

Radio programs with visual add-ons


Interactive applications generate additional revenues in combination with TV services

Broad range of new interactive services

CHAT: Online communication while watching TV

BETTING: Live betting before or during a game

PURCHASE: Tickets, CDs, fan articles

QUIZ: Who knows the right answer wins a prize

VOTING: Best player, game, goal, song, video-clip

DOWNLOAD: Extra camera views,scenes, etc.

OMA RME / 3GPP DIMS & JSR 272 implementations in 2009


Advertising generates additional revenues- sponsored services & targeting

Ads are selected according to

end-user groups

Target group ads

Depending on personal profile, MobileTV users see different sequence of ad interstitials

Interactive ads

Opt-in required for personalized user specific ads

Personal adsHello Mr. Smith

do you want to make a test drive?

time slot 1 time slot 2


Mobile TV advertising use cases

Sponsored intro (pre- and post roll)

TV channel

Ads in true live and simulated live TV channels

Mix of live &canned content Advertise

Video ad interstitial in live and VoD

Ad banners during switching / loading

Enhancements Ads in ESG Ads in menu Branded TV client Splash advertising Video-overlay of ads Sponsored streaming

(free / reduced rate) Advertisement trailer with

follow-up possibility

Ads during switching and loading of EPG


DVB-H provides overnight download service to terminals using file cast TV channel simulcast and premium content file cast Rights delivery via unicast Push video-on-demand scenario: Free choice out of a daily selection Music Games eBooks

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Bre

akfa

stTV File casting

- e-newspaper- podcast

File

cas

ting

Mag

azin

e

Coo

king

Wim

bled

on

File

cas

ting

Soa

ps

Foot

ball

Talk

sho

w


We solve all challenges around commercial Mobile TV broadcast / DVB-H roll-out

Maintain

Understand

Operate

Solve

Integrate

Consult

Turnkey realization End-to-end solution &

terminal IOP testing

Operations & managed service

Support for enterprise architecture

E2e care services- 8 x 5- 24 x 7- Emergency service

Market entry feasibility Business model Go-to-market strategy

including monitoring

Interfaces to- Broadcast network- SIM card vendors- Content providers

Project management Fast and high quality

rollout implementation Architecture & Design


Nokia Siemens Networks commercial DVB-H references using OMA BCAST DRM profile

Finland Ghana India Kenya Namibia Netherlands Nigeria Philippines Switzerland

No 1 in commercial Mobile TV broadcast


Nokia Siemens Networks Mobile TV streaming references

Austria Azerbaijan Belgium China Croatia Egypt Georgia Greece Hungary Indonesia Ireland Italy Lebanon Philippines Qatar Saudi Arabia Singapore Thailand Turkey

Successfully integrating Mobile TV streaming solutions since 2002


Nokia Siemens Networks Mobile TV streaming & broadcast references

Austria Azerbaijan Belgium China Croatia Egypt Finland Georgia Ghana Greece Hungary India Indonesia Ireland Italy Kenya Lebanon Namibia Netherlands Nigeria Philippines Qatar Saudi Arabia Singapore South Africa Switzerland Thailand Turkey Successfully integrating Mobile TV solutions since 2002


Morerevenues

Proven technology

Openstandards

End-to-end solution

Best user experience

Capture the Mobile TV opportunity

Premium TV channels, interactive applications and advertising will generate additional revenues

Best TV technology mix for your market conditions. Commercial technology in use in various markets

Only open standards ensure interoperability and boost market growth

Best end-user experience by offering a seamless Mobile TV solution (DVB-H and Unicast)

Reliable partner supporting chosen business model: Turnkey delivery, managed service or hosting


Expand reach with rich media services anytime, anywhere, on any device

On the move

At home

Seamless Mobile TV Unicast & DVB-H broadcast

service convergence Interactivity & advertising

Unified user experience with one look&feel and one subscription

Rich multimedia experience

Advanced blended servicesHigh Definition IPTV

Personal TV experience Basic interactive services including

voting, betting, advertising


Media Service Mgmt.

OSS / BSS

Protection

Headend

Multi-screen TV: Any content on any screen

Delivery

Multi-screen TV platformDevices

Preparation

Content

StreamingServer

Live Encoder& Encrypter

DRM*

ApplicationGatewayWeb Portal

Multi-screen TV mediation


management

MiddlewareAPI Server**

STB ClientInterface

Offline Encoder& Encrypter

Multi-ScreenCMS


VoD CatalogueServerESG Server

*) DRM for http adaptive live streaming **) TotalManage Open Portal (TOP) Server

Browser withpre-installedmedia player Mobile Phones

Rich TV client PCs (VMX DRM) iPhone (VMX)

PC(Verimatrix DRM*browser-plug-in)

iPhone(Verimatrix MediaProtection App)

Live streams

Internet

Video on demand

Set Top Box

3Gnetwork

WiFinetwork

Fixedline

internet

ManagedDSL line


We know what it takes to make a media company profitable.

How can we help you?

Thank you

Real Business Solutions

Complex technology out. Practical solutions in.

TV Movil NSN

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