Trung Nguyen
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Transcript of Trung Nguyen
Khoa Qun tr Kinh doanh Quc t Mn Mi trng Kinh doanh Quc t
C cu t chc v Chin lc thm nhp th trngKhoa Qun tr Kinh doanh Quc tMn Mi trng Kinh doanh Quc t
Thnh vinNguyn Ngc Khnh Linh 12DH490438L Th Thanh H 12DH490671Nguyn Ngc Du Hin 12DH490419Nguyn Th Khnh Linh 12DH490219Nguyn Vit H 12DH490203Nguyn Gia Bo Ngc 12DH490460
Lch s hnh thnh
2
ng L Nguyn V
16/6/1996
Ti Bun M Thut
3
Thi gianS kinNm 1998Trung Nguyn xut hin TP.HCM v vi mc tiu 100 qun c ph Trung Nguyn.Nm 2000C mt ti H Ni v ln u tin nhng quyn thng hiu n Nht BnNm 2001Trung Nguyn c mt trn khp ton quc v tip tc nhng quyn ti Singapore, Campuchia v Thi Lan.Nm 2003Bt u xut khu c ph ha tan G7 n cc quc gia pht trin.Nm 2004M thm qun c ph Trung Nguyn ti Nht Bn, mng li 600 qun c ph ti VN, 121 nh phn phi, 7000 im bn hng v 59,000 ca hng bn l sn phm.Nm 2006Ra mt cng ty lin doanh Vietnam Global Gateway (VGG) c tr s t ti Singapore.Nm 2013Trung Nguyn chnh thc thm nhp v tng bc chinh phc th trng nc M4
Tnh n nm 2013, xut khu c ph cho hn 60 quc gia nh: Anh, M, Nga, Hn Quc, Nht Bn,...T nm 2000, lin tip nhn nhiu gii thng cao qu.C cu t chc v quy m
S t chc hot ng ca c ph Trung NguynCty C phn Trung Nguyn v Cty C phn Thng mai & Dch v G7 c 3 vn phng, 3 nh my, 5 chi nhnh v hn 2000 nhn vin lm vic.
To 15000 vic lm cho lao ng qua h thng 1000 qun c ph nhng quyn trn c nc.V tr ca Trung Nguyn trong th trng c ph ni a
Gi vng v th s 1 sut nhiu nm
Tc tng trng 200% trn 1 nm
Mc tiu t 1 t vo nm 2016Chin lc con nhm ?S 1 c ph rang xayDn u trong phn khc c ph xay 10 triu /17 triu h gia nh s dng. dn s Vit Nam s dng c ph xay ca Trung Nguyn
S 1 chui qun c phHn 2,500 qun c ph Trung Nguyn
Hn 10,000 qun bn c ph Trung Nguyn
Khng gian thc y sng to vi C ph th by, Hi qun Thanh nin sng to, Lng c ph,...
S 1 c ph ha tanQua mt Nestcafe, gia v tr s 1 th trng c ph Vit Nam
89% ngi tiu dng bnh chn trong blind test (Nestcafe ch 11%)Nh lnh o c ph s 1i u trong d n, k hoch pht trin: + D n Cm ngnh c ph Quc gia.+ D n bin Bun M Thut thnh Thnh a c ph ton cu.+ xut 4 nguyn tc a phng, 7 sng kin cho ngnh c ph ton cu.Chin lc thm nhp th trng quc t
Hnh thc thm nhp chnhThng qua xut khu thng thng.
Thng qua nhng quyn kinh doanh
Thng qua xut khu thng thngHin nay, sn phm c ph Trung Nguyn ang c xut khu n hn 43 quc gia trn th gii (chim 20% sn lng). C ph rang Trung Nguyn cng c mt trong siu th v cc ca tim Nht Bn, Thi Lan, Singapore, Trung Quc, Cng ha Sc, M, c, ng u, Php v Nga. Cc th trng trng im l M, Trung Quc,
Thng qua nhng quyn kinh doanhG7- Mart cng l hnh thc nhng quyn thng mi m Trung Nguyn ang thc hin chim lnh v cnh tranh vi cc nh phn phi nc ngoi.
Kh khn khi nhng quyni th cnh tranh ch yu (Starbucks)Starbucks, mt tp on c ph ln nht th gii ca M.Ti Nht, Starbucks c gn 400 ca hng trong tng s hn 6000 ca hng ca n trn khp th gii.Trung Nguyn vn l mt cng ty non tr trn th trng th gii.
Bn Starbucks hin din trn Th giiM+ Nhp sng kh nhanh, thng ch ngh ngi vo dp cui tun.Khc bit v Vn ha mi quc giaS pht trin ca h thng Nhng quyn Trung Nguyn6 Raffles Boulevard # 01-09 Marina Square, Singapore 039594
Departure/Transit Lounge East, Level 2, Terminal 1, Changi Airport, Singapore 918141
Xy dng h thng nhng quyn cc nc: Campuchia, Thi Lan, Nht Bn, Trung Quc, Ukraine, Ba Lan, M,...
Mang phong cch thng thc c ph rt ring, mang bn sc vn ha Vit nam, nhng tinh hoa ca nhn loi.
Khng gian c ph mi l, minh chng cho tinh thn c ph mi.Kt lunCM N THY V CC BN LNG NGHE.