TRES internet Trends en kansen
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Inleiding
Chris van der VoornManaging partner & internet strateeg - TRES internet
@cvandervoorn [email protected]
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BBP : 4,3%
ROPO : 8 MLD
(research online, purchase offline)
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ONLINE ACTIEF+3%
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NIET ONLINE ACTIEF0%
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201541-47 miljard omzet
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WORDT HET EEN ONLINE SUCCES?
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TOETSEN VAN ONLINE IDEEËN
OP HAALBAARHEID
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VRAAG&
AANBOD
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Frank BooijInternetconsultant - TRES internet
Toetsen van online ideeën
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METEN =
WETEN
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ALLE MARKETINGACTIVITEITEN DOEN WE SLECHTS OM ÉÉN
REDEN:
15
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RESULTAAT!
16
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Erik van der VeenSenior webmarketeer - TRES internet
Optimaliseren Google Analytics
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Chris van der VoornMP & internet strateeg - TRES internet
@cvandervoorn [email protected]
Inleiding
Einde < Einde < Next < Next <
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Frank BooijInternetconsultant - TRES internet
@frankobooij [email protected]
Toetsen van online ideeën
Einde < Einde < Next < Next <
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Wat?
Waarom?
Hoe?
Inzichten
Tips
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Wat?
Wat? < Wat? <
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<script type="text/javascript">
var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-1866567-1']); _gaq.push(['_trackPageview']);
(function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })();
</script>
Wat? < Wat? <
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Waarom Google Analytics?
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Gratis < Gratis <
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Gebruiksvriendelijk <
Gebruiksvriendelijk <
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Marktleider wereldwijd <
(Nederland = 92%)
Marktleider wereldwijd <
(Nederland = 92%)
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Uitstekende integratie met
Google producten <
Uitstekende integratie met
Google producten <
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Constante ontwikkeling <
Constante ontwikkeling <
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Waarom analyseren?
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Wat levert de site op? <
Wat levert de site op? <
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p.s. een banner kun je niet in de fik steken ……………..
Wat levert reclame op? <
Wat levert reclame op? <
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Bezoekersgedrag < Bezoekersgedrag <
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Trends < Trends <
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Wat zijn de meest waardevolle
bezoekers? <
Wat zijn de meest waardevolle
bezoekers? <
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Instellen van doelen
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Doelen instellen < Doelen instellen <
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Verschillende doelen <
Verschillende doelen <
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Offerte aanvraag: € 25,- x 25 € 625,-Aanvraag brochure: € 10,- x 70 € 700,-Inschrijving nieuwsbrief: € 5,- x 20 € 100,-
------------- € 1.425,-
Waarde toekennen aan doelen <
Waarde toekennen aan doelen <
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Koppelen aan Google AdWords <
Koppelen aan Google AdWords <
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Trechters instellen <
Trechters instellen <
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Wat kun je meten?
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Regionale interesse <
Regionale interesse <
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Regionale interesse <
Regionale interesse <
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Welke bedrijven < Welke bedrijven <
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Omzet < Omzet <
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ROI < ROI <
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Vergelijken < Vergelijken <
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Welke marketingactiviteiten
/ kanalen? <
Welke marketingactiviteiten
/ kanalen? <
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Zoektermen < Zoektermen <
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Meldingen < Meldingen <
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Single-page visits - vuistregel
< 35% goed35% - 50% gemiddeld > 50% zorgelijk
Let op: adres / openingstijden / telefoonnummer e.d.
Weigeringspercentage <
Weigeringspercentage <
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Site overlay < Site overlay <
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Mail statistieken < Mail statistieken <
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Maak je eigen rapport <
Maak je eigen rapport <
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Tips voor Google Analytics
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Redeneer vanuit doelen!
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Zoek bevestiging voor vooronderstellingen
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VerantwoordelijkheidRegelmatig
Planning
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Leer de bezoeker begrijpenOrganisatiebreed
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Koppel acties aan conclusies
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That’s all < That’s all <
Erik van der VeenSenior webmarketeer - TRES internet
@erikvanderveen [email protected]
Optimaliseren Google Analytics
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> tres.nl