Trender från SXSW 2016
Transcript of Trender från SXSW 2016
SXSW 2016De senaste trenderna ifrån
Vanligaste synen i år
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2015En tillbakablick
DisruptionSmart dataDigital transformation
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Upplevelsei centrum
Millennialsär allas
drömmålgrupp
”Digitalt är bara
ett medium”
2016 års SXSW bjöd på….
VR: Virtual realityAI: Artificial IntelligenceTracking stuffMarketing to the momentsGen Z & Millennials
Let’s go!
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VR: VirtualReality
12IMAGE CRED: http://paleofuture.gizmodo.com/this-is-what-i-see-every-time-you-tell-me-how-cool-ocul-1530587594
13 IMAGE CRED: The Guardian
14IMAGE CRED: Samsung
IMAGE CRED: T3.com
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Högupplösta skärmar
IMAGE CRED: Sony Mobile
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GyroskopAccelerometer
IMAGE CRED: Samsung
Processorerna
Högupplösta skärmar
Accelerometer & Gyroskop
Processor $
IMAGE CRED: Oculusg
Next big thing.
Immersion VR Presence MRMixed reality / Augmented reality
IMAGE CRED: Oculus
Immersion VR
IMAGE CRED: Vrscout.com
IMAGE CRED: Vrscout.comIMAGE CREDPolygon.com
IMAGE CRED: Vrscout.com
IMAGE CREDPolygon.com
IMAGE CRED: Vrscout.com
IMAGE CREDPolygon.com
IMAGE CRED: The Verge / Microsoft
Presence MR
Presence MR“the most intuitive access to digital information and direct hand interaction with holograms.”
SwivelLow-end
RoamHigh-end
IMAGE CRED: Vrgeeks.se / Google
IMAGE CRED: HTC Vive
Internet of ExperiencesIMAGE CRED: blog.harmonicinc.com
First-person
IMAGE CRED: Oculus
Re-directed
touch
Uppfattad ruttVerklig rutt
Re-directed
walking
“Internet of Experiences”
“Virtual reality has the potential to be the most social platform”
Mark Zuckerberg
Hur är VR applicerbart på er verksamhet?
NU.
AI: Artificial Intelligence
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X + AI
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“Anything that can be tracked
will be tracked”
1. Effektivare verksamhet
2. Miljömässiga vinster
3. Disruptiv innovation ochnya affärsmodeller
The Internet of Caring Things“The challenge is converting a world built by and for the young into a world
that’s supports and engages population that live 100 years and beyond”*
* Laura Carstensen, professor of psychology and director of Stanford Center. Time Magazine February 23 2015.
4. Anpassade tjänster
Privat Transparent
Generell Personaliserad
Vanity trumps privacy
Kreativitetslår data
“Big data is the new oil”
IMAGE CRED: atlanticsentinel.com
Marketing to the Moments
Moments that Matter• On an average day in the US, there are 18 million posts,
comments, likes and shares about cooking and baking
• Tuesday and Wednesday have the fewest posts. 52% of the FB posts about cooking and baking happen on Friday, Saturday and Sunday
• People are cooks on weekdays, gourmets on weekends
• 83% of the cooking and baking interactions happen on a mobile device in the US
• Married people interact about cooking and baking than single people
*Facebook IQ
Be Personal Be Precise Be Persistent
Information Connectivity Sensors
Millennials & Gen Z
IMAGE CRED: Unsplash.com
GEN Z
Men…Går det ens att prata om dem
som en enda grupp?
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• Etniskt diversifierade
• Könsöverskridande identiteter
• Har online personas
• Flera karriärsinriktningar och ett flexibelt synsätt på yrkesval
• Lever i icke-traditionella hushåll
• Stor köpkraft
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Vi pratar om Gen Z & Millennials
som om de vore klonerIMAGE CRED: Unsplash.com
Mindset
”The powerof the niche”
Syfte
Individualism
Samhörighet
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#dropthemillennial
IMAGE CRED: Unsplash.com
Definesme
Fits me
Tidigare generationerMillennials & Gen Z
”Jag väljer varumärken och
produkter som stödjer den jag vill vara!”
The creation of myself
IMAGE CRED: Unsplash.com
Koncentrationsförmåga = noll
Hur påverkar det content?
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Exempel
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Uttrycker en känsla
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Berättar en historia
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Gärna med en katt
Sammanfattningsvis
Årets heta ämnen var…VR: Virtual realityAI: Artificial IntelligenceTracking stuffMarketing to the momentsGen Z & Millennials
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Just det, vi höll på att glömma…
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