Tratamente Impotriva Orbirii
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Transcript of Tratamente Impotriva Orbirii
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Viitorul banneruluipe telefonul mobil
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Media Blindness
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Nevoia de schimbare
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Telefonul mobil – un nou canal media
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Telefonul mobil in lume
Mobile
Credit c
ard TV
Internet
Telefon fix
PC
Masini
miliarde
4
1.71.5
1.41.2
1
0.8
0
1
2
3
4
Source: TomiAhonen Consulting 2009 , ian 2009
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Telefonia mobila in Romania
Grad de penetrare :
133 %
cartele active, Q2 2009
( Sursa ANCOM)
20062007
20082009
Penetrarea telefonieimobile
80
.50
%
10
6%
12
3% 1
33
%
0.00%20.00%40.00%60.00%
80.00%100.00%120.00%
140.00%
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Graficul utilizarii de internet pe telefonul mobil
Nielsen Mobile Critical Mass –iulie 2008
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Potentialul telefonului mobil
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Canale de promovare pe telefonul mobil:
Internet Mesagerie
Video/TVBluetooth Games/Apps
QR Codes
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Continut mobile vs. continut online
Diferenta de dimensiune si context
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Utilizatorul de internet pe telefonul mobil
Grabit
In miscare
Acces rapid la informatia cautata
Informare Divertisment
Stiri Retele Sociale
Vreme Jocuri
Curs valutar Dowloads ( video, music)
Programe Photo
Bursa Blogs, Twitter, Forums
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Mobile Advertising –Internet
Wap banners
Video
Interstitials
Text links
Games/Aps
Sponsorizari sectiuni
Creare content branduit
Rss feeds
Banner
Advertorial
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Actiune imediata:
Click-to-call
Click to enter competition / vote
Click to receive mobile coupon
Click-to-buy
Click to download / forward content (sms/ e-mail)
Click to order brochure
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Comunicarea pe telefonul mobil
Avantaje: • mereu “on”/ mereu langa utilizator = reach instantaneu, in orice
loc
• mesaj personalizat
• raspuns imediat
• trafic de calitate: early adopters, trend setters
• interactivitate
• potential viral
• mediu nou, eliminare banner blindness
• masurabilitate, targetare, optimizare a campaniei
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Dezavantaje:
• Ecran mic
• Continut redus
• Viteza de navigare mica
• Experienta de navigare redusa ( fara drag & drop, scroll dificil)
• Tehnologii variate ( sisteme de operare variate)
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Mobile websites
V 561.199 PI 5.197.812 V 1209 / PI 4922V 1681 PI 6613
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Mobile websites
V 51.850 PI 310.766 V 687.706 PI 8.023.681
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Unificarea pietei
V 45.205/ PI 252.013 V 18.569 /PI 106.004 V 4.647/ PI 18.776
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QR codes
BUY
Makes old media look new again
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Elemente pentru o campanie de succes
Bannere – mesaj incitant, mai multe variante, text link, targetare
Participare – quizz; polls, compettii, jocuri
Interactivitate – rating content, comentarii, upload, share content
Viralitate – ringtones, videos, mesaj “send to a friend”
Angajament, revenire – fresh content, acumulare de puncte, news
Mix cu alte medii
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Studiu de caz
Campanie de branding
Client: clubafaceri.ro
Perioada: 1 luna
Site: m.hotnews.ro
222.194 PW/ 41.602 UU
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Banners
90x15
120x20
168x28
216x36
228x38
300x50
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Landing page
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Rezultate
5 zile de campanie, afisare permanenta
CTR 1.06%
Rata de conversie: 1.3%
UU atinsi: 1951
Afisari: 23343
Sursa MADS adserver
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Cum ar putea fi ?
Admob-casestudy
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Mixuri
NikeID
Culori din lumea reala - personalizare incaltaminte
BillBoard Times Square: personalizare live de pe mobil
Mesaj Participantilor : link mobi pt produsul personalizat
link wallpaper produs
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De ce mobile ?
O noua mass-media , the next internet
Cel mai inovativ si personal mod de a ajunge aproape de consumator
Posibilitate de raspuns/contact instantaneu
Extensie si “+” de noutate vechilor canale media
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Multumesc !
Aurora EnghisBusiness Development Manager
ARBOmobile
+ 40 (0) 372 111 777 + 40 (0) 372 111 711