Transforming the Data Center into the Information Center

Jack DommeChief Executive OfficerHitachi Data Systems

What Customers Are Saying

• Budgets are down by as much as 50%• My data keeps growing• We are keeping data longer. Forever?• Unstructured data growth today is

unprecedented and not well managed• Integration of data and information is

a competitive advantage• Information architectures will need to

scale to meet growth of data • Business requires sustainable storage

and data environments• Acquisition costs are only 20% of TCO• Help me save costs and meet business

objectives

Two Camps Emerging in 2009 and 2010

Focused on Efficiency(Opportunists)

• Re-architect for lower TCO and long-term sustainability

- Virtualize storage and data- Dynamic tiered storage and data- Dynamic provisioning- Dynamic migration

• Use services to reduce ongoing operations costs

Source: Based on IDC information

• Keep the lights on• Increase utilization of deployed assets• Expand capacity, but within existing

architecture• Storage reclamation

Focused on Preservation(Risk Averse)

Impressive and Sustainable Results

Customers doing more with less…Savings = OP

• Virtualized environments seeing utilization rates at 60 - 65%....from rates of 20 – 25%.

• Virtual, thin and tiered architectures reduce cost of ownership (Total $/TB/year) by 25%.

• Environmental costs per usable TB (power, cooling, space) improve by 10%

• 20% to 25% performance gain and improvements in I/O and application performance…hidden secret of thin provisioning

• Virtualized infrastructure cloud of dynamically shared resources deliver impressive ROA.

Heterogeneous Storage Virtualization: The Layers of Abstraction

Source: Gartner, Robert Passmore

File SystemVirtualizer

I/O DriverVirtualizer

NIC/HBA

Path Management

Network

ApplicationDatabase

RAID Management

VirtualizerNetwork

Zone ManagementLUN Management

PortLUN Masking

VirtualizerVirtualizers should hide in the data path, but expose and integrate for management

Application Storage SilosDirect Attached Storage

Shared Storage SilosSAN Attached Storage

• Operational redundancy• Siloed management• No resource sharing

• Improved consolidation• Low utilization rates• Homogeneous management

Evolution to Virtual Storage• The role of storage virtualization in the data center has become

more strategic to sustainable efficient infrastructures• Past focus on storage infrastructure

Application Application

From Virtual Storage to Virtual Data• Storage & Data virtualization enables dynamically optimized

infrastructures• Data Virtualization / Data Dereferencing enables application,

data and storage independence• Hierarchical Data Mgt: Application DB Tables Rows

Virtualized Storage and Data Infrastructure• Hierarchical storage and

data management• Common governance

and change management• Data and media

independence• Infrastructure Cloud

Application

SSD

SATA

Spin Down

SASSAT

A

The Data and Information Challenge• The world had 486 exabytes of data in 2008…Double in 18 months• Unstructured data is growing at 10X structured data• Today’s information architectures won’t scale to requirements• ECM sees <4% of the enterprise data today.• E-discovery and search across all applications? Across all file

systems? Across all archives? Across all media? Tiers?• Management & Governance of data for 10, 20, 50, 100 years, more,

forever? • Tracking all copies of objects? Tracking versions? • Repurpose data every 5 years? Repurpose billions, trillions of

objects?

• Scale…Scale….Scale…Scale…Scale

Retention timeframes by industry

Life Science/ Pharmaceutical

Healthcare HIPAA

Full life patient care

Financial servicesFinancial statements

Member reg. for broker/dealers

OSHA

Sarbanes - Oxley

1 2 3 4 5 10 15 20 25 50

30 years from end of audit

Original correspondence 4 years after financial audit

From birth to 21 yearsLength of patient’s life + 2 years

5 year minimum for all records

5 years after manufacturing of product3 years after distribution

2 years after commercial release

End-of-life of enterpriseEnd of account + 6 years

3 years

Data Retention Timeframes

Source: ESG

• Data must be maintained across generations of technology, applications, data types, storage & viewing media

• Governance of structured and unstructured data is critical to the durability of data…not just a technology answer.

Active Management of Unstructured Data over Time

Metadata: •Tiger Woods 2005•Masters 16th hole•Chip shot Video

20+ million views on YouTube, MySpace, Technorati

• Search, discover, retrieve, tier, repurpose

• Mine data across applications

Clinical Info. SystemsLab Info SystemsPharmacy MgmtClinical ResearchQuality Outcomes Mgmt

Point-of-Care SystemsPatient Monitoring (wireless and bedside)Computerized Physician Order Entry (CPOE)Picture Archiving Communications Sys. (PACS)

Hospital Info. SystemsInsurance ClaimsHuman ResourcesFinance / Admin.Scheduling

RetrievePatient History

DiagnosticTests

Surgery Post-OpMonitoring

IntensiveCare Unit

Post-AcuteCare Unit

Discharge

Follow-upConsultation

ArchivePatientRecord

Changing Information Value of a Patient’s Medical Record

Day to day business, governance and compliance

The Information Lifecycle of Patient Data

Admission

Today is Disparate applications, processes, governance, policy, protection, media…

Tier I Tier II Active Archive

Changing Information Value of Content

VirtualPatientFolder

Tape Library

Email Server

SMTP

Enterprise Content Management

Optical Jukebox

CIFS

Departmental PACs

NAS

NFS

Web Applications

RAID Array

HTTP

Today’s EnvironmentIslands of Data, Storage, Process and Governance

480EB x 55% = 264EB unstructured data ÷ 40MB = 6,600,000,000,000 objects of unstructured data

Active Management of Dataand Information Over Time

• Common data governance

• Dynamic lifecycle management

• Seamless Search, discovery & retrieval across apps, media, time.

• Central data repurposing • SCALE

Data Center Information Center

Home Grown Application

File System PACSE-mail Archive

Software

Document management

• Application / Owner Policy• Taxonomy, collaboration,

business process of application and data

• Data / Information Requestors

SSD

SATA

Spin Down

SAS

SATA

Virtualization and DereferencingIndex, Discovery and Search

• 15

Administration

Resource Management

Logistics

Catering

Accounting

Billing

Planning

Examining

Diagnosing

Treating

Reporting

Information Integration Requirements

The HealthCare Community•Referring Physicians•Assisted Living•Home Care•Pharmacists

Payors

Electronic Patient Record

IntensiveCare

Emergency Room

Nursing

Surgery

LaboratoryCardiology

Intensive Care

Radiology

The Information Center

Effective information center depends on virtualized data center– Seamless access and integration of virtualized data– Object catalog & index allows application independent

information clouds

Private Cloud

Public Cloud

Information Cloud

Personal Cloud

Private Cloud

Private Cloud

Private Cloud

SSD

SATA

Spin Down

SASSATA

InformationVirtualization

InfrastructureCloud

Data Center Information Center

Data Center• Virtualized Infrastructure• Infrastructure Cloud /

Utility• Application Optimization• Data Governance

Information Center• Virtualized Data• Content & Information Cloud• Information integration

independent of application• Information Governance

Summary• Virtualization has a long history…compute, storage,

data, content, information…

• Datacenter governance and process is best suited to manage information over long periods of time…insures data durability

• Infrastructure architectures and processes can scale to meet the accelerating information needs

• Storage and Data Virtualization enables the Information Center.

Thank You