Top 10 Creative Crosswalks: Wayfinding Devices from Around the World
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Transcript of Top 10 Creative Crosswalks: Wayfinding Devices from Around the World
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Top 10 Creative Crosswalks from Around the World
Brought to you by: HUB Surface Systems
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Zebra Crossing Memorial
Location: Libson, Portugal
Grotesque as it may sound but this crosswalk creates awareness among pedestrians through the names of 137 pedestrians killed by cards stenciled on the zebra stripes. On the curb, it reads “1/4 das vítimas de acidentes de automóvel são peões” which translates as 1/4 victims of automobile accidents are pedestrians.
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3D Zebra Crossing
Location: Changsha, China
The capital of Central China’s Hunan Province installed this colorful 3D Zebra crosswalk to improve pedestrian safety. It was specially designed to bring attention to the drivers as they drive across the intersection.
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Life counts for much. Slow down.
Location: Kiev, Ukraine
This crosswalk creates awareness for drivers and pedestrians as it displays the count of numbers drivers face in prison if they don’t drive safely, and for pedestrians’ lives if they are not careful in crossing.
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Love Zebra Crossing
Location: Chengdu, China
The Love Zebra Crossing is located close to where two rivers meet. It was created as an answer to the disregard many local drivers have for the typical black and white crosswalks in Chengdu where many accidents occur. The crosswalk has helped increase pedestrian traffic, some of whom even dress for the romantic occasion.
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McDonald’s Crosswalk
Location: Zurich, Switzerland
In 2010, McDonald’s produced an innovative marketing campaign during Zurichfest, Switzerland’s biggest public festival. It’s during this time that many businesses are allowed to use crosswalks for creative and promotional purposes.
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Mr. Clean
Location: South Italy
A crosswalk advertisement for Mr. Clean shows a normal looking crosswalk with a cleaner white that stands out showing the brand logo as a comparison to the other filthy looking lines.
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Peanuts Abbey Road
Location: Osaka, Japan
This street art located just right outside of Universal Studios in Japan features the Peanuts characters’ parody of the famous Abbey Road album cover in an effort to promote the theme park’s Flying Snoopy ride. The artwork is seen clearly by drivers when at the right distance from the crosswalk.
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Scramble
Location: Oakland, California
These crosswalks in the streets of Oakland’s Chinatown feature a design that appear like a giant board game of scrambles. This was installed to help cut down the number of accidents and injuries during heavy traffic.
There is now a feature called the 15-second all pedestrians phase where vehicles stop for 15 seconds to allow pedestrians to cross at any direction, even diagonally.
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Barefoot Hoppers
Location: Shenyang, China
This crosswalk featuring a bright orange color with barefoot prints was built in 2014 in an effort to promote safer road crossings. Pedestrians are encouraged to pay attention to the traffic when crossing the street as opposed to, say, look at their cellphones or listen to music in their headphones.
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Trapeze Artist
Location: Northampton, Massauchusetts
This is a creative crosswalk proposed for the Main Street in Northampton Massachusetts. The design is anamorphic positioning the illustration in the middle of the street making its shape clearer only when the pedestrian is on either side of the road while they wait to cross.
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Sources:https://adstrategy.wordpress.com/2010/04/27/dont-speed/http://adsarchive.com/mr-clean-crosswalk/http://adsoftheworld.com/media/ambient/zebra_crossing_memorial?size=_originalhttp://weburbanist.com/2016/04/27/walk-on-the-wild-side-13-crosswalk-illusions-interventions/2/http://adsoftheworld.com/media/print/state_auto_inspection_the_counthttp://www.neatorama.com/2012/01/21/peanuts-street-art-version-of-abbey-road/http://weburbanist.com/2012/05/27/10-more-creative-crosswalks-zany-zebra-crossings/http://weburbanist.com/2012/05/27/10-more-creative-crosswalks-zany-zebra-crossings/https://www.theguardian.com/cities/gallery/2016/jul/14/creative-crosswalks-pedestrian-zebra-crossings-around-world-in-pictures