Tommy Hilfiger ppt
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Transcript of Tommy Hilfiger ppt
![Page 1: Tommy Hilfiger ppt](https://reader033.fdocument.pub/reader033/viewer/2022052207/587da4591a28ab22148b712d/html5/thumbnails/1.jpg)
Tommy Hilfiger Visual merchandising manager
Main responsibilities: • Retail owned store support:
• New store openings: signing off commercial store lay-out and routing, selecting with B&M the opening collection, creating visual plans, hands on VM on site & training new store staff.
• Existing store support: quarterly VM support via guidelines and store visits. • SIS support:
• New SIS openings: Approving SIS locations requests, creating shop lay-outs, capacity calculations, selecting with B&M the opening assortment, creating visual plans, hands on VM on site & training and supporting the store staff.
• Support all retail stores, franchise & SiS with seasonal VM guidelines to maximize commercial opportunities in the stores.
• Translating the seasonal theme into the sales showroom. • Responsible for the product presentation and mannequin dressing for Special executions &
European key account showroom. • Support sales team with key account sell in.
![Page 2: Tommy Hilfiger ppt](https://reader033.fdocument.pub/reader033/viewer/2022052207/587da4591a28ab22148b712d/html5/thumbnails/2.jpg)
Sportswear store PC Hooftstraat, Amsterdam
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Denim store Kalvertoren, Amsterdam
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Shop in Shop Sportsworld, Rotterdam
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Golf Pilot Store Golf course Maarsen,
First golf SIS from TH to launch the golf collection in the Benelux. Before and after pictures.
![Page 11: Tommy Hilfiger ppt](https://reader033.fdocument.pub/reader033/viewer/2022052207/587da4591a28ab22148b712d/html5/thumbnails/11.jpg)
Showroom merchandising European key account showroom, Sportswear collection.
![Page 12: Tommy Hilfiger ppt](https://reader033.fdocument.pub/reader033/viewer/2022052207/587da4591a28ab22148b712d/html5/thumbnails/12.jpg)
Showroom merchandising European key account showroom, Sportswear collection.
Supporting key accounts via presenting a balanced color pallet with key styles to make sure our brand is presented in the best way in the SIS’s. Taking in consideration that key accounts buy with the correct capacity calculation behind the buy.
![Page 13: Tommy Hilfiger ppt](https://reader033.fdocument.pub/reader033/viewer/2022052207/587da4591a28ab22148b712d/html5/thumbnails/13.jpg)
Visual merchandising guideline These guidelines are created to explain the different seasonal themes to the retailers. It will help the retailer to deliver the seasonal message across to the end consumer.
![Page 14: Tommy Hilfiger ppt](https://reader033.fdocument.pub/reader033/viewer/2022052207/587da4591a28ab22148b712d/html5/thumbnails/14.jpg)
Showroom merchandising
European key account showroom Denim collection.
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Showroom merchandising NL showroom, Denim collection presentation.