To deliver Happiness with small bites all around the …ASUKA Foods Co., Ltd....
Transcript of To deliver Happiness with small bites all around the …ASUKA Foods Co., Ltd....
ASUKA Foods Co., Ltd.「ちょっと食べる」喜びを毎日世界へ 19
Food BusinessTo deliver "Happiness with small bites"
all around the world everyday
Food Business (From a producer of Japanese
Sweets to a well-known Brand)
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Overview (Food Business)
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Overview➢ Up to last year: Excessive product numbers have reduced production
efficiency.This year: Improving profitability by narrowing down to priority products.
➢ Up to last year: Low productivity due to the shortage of the skilled workers.This year: Improving productivity through successful measures to recruitfull-time employees.
Significantly increased profitability through improvements in both products and human resources.
Impact of COVID-19 epidemic➢ Revenue is declining due to the impact of Covid-19 epidemic, as a result of
the above measures, improvement of profits is realized more than that.➢ Increasing visibility by focusing on branding through social media.
2018 - 2022
Revenue (Food Business)
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4,576 4,756
4,483 4,681
4,859 4,830 4,563
4,354 4,353
0
2,000
4,000
6,000
JPY Million
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Segment Profit (Food Business)
▲ 17
80
-20
0
20
40
60
80
100
Successful business transformation undertaken after consolidation in 2019, with significant improvement in profitability.
JPY Million
▲ 1.6
▲ 15.4
9.612.9
28.6 29.3
-16
0
16
32
JPY Million
※Food consolidation from 1 October 2018
Total segment profit in the financial year
Quarterly segment profit
Progress of branding through social media
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Branding thorough social media has progressed, increasing awareness of the company's products is expected to make a
significant contribution to earnings growth over the medium to long term.
https://twitter.com/tw_asukafoods
3.30million view
Highest record in May
Covered
in the Yahoo news Japan!
Twitter followers of Asuka Foods
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551 552
5,154 5,101 5,082 5,710 5,645 5,458 5,305 5,299
16,815 17,819 17,382
27,462
29,628
0
4,000
8,000
12,000
16,000
20,000
24,000
28,000
32,000
Apr-19 May Jun Jul Aug Sep Oct Nov Dec Jun-20 Feb Mar Apr May Jun
(Followers)
Nihonbashi-honcho KashidokoroHealth Food
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More delightful More delicious
More healthy Wagashi
Twitter followers of Nihonbashi-honcho Kashidokoro
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942 946 975
1,992 2,121 2,091 2,060 2,247 2,183 2,172
5,472
7,461
11,371
14,211 14,435
0
4,000
8,000
12,000
16,000
Apr-19 May Jun Jul Aug Sep Oct Nov Dec Jan-20 Feb Mar Apr May Jun
(Followers)
Food BusinessTo improve profitability and increase revenue
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➢Expecting maintained high profits with
continuous improvement of productivity.
➢Sales in current quarter is increasing due to
improved recognition in the market.
➢The current policy is expected to continue,
with the aim of further increasing profits
through increased sales.