ThyssenKrupp Elevator 蒂森克虏伯电梯 ThyssenKrupp Proposal for ZS Factory Customer Reception...

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ThyssenKrupp Elevator 蒂蒂蒂蒂蒂蒂蒂 ThyssenKrupp Proposal for ZS Factory Customer Reception Marketing, China Manufacturing May 11, 2010

Transcript of ThyssenKrupp Elevator 蒂森克虏伯电梯 ThyssenKrupp Proposal for ZS Factory Customer Reception...

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Proposal for ZS Factory Customer Reception

Marketing, China ManufacturingMay 11, 2010

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Contents

Procedures

Objective

Reference Information

Contacts

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Easy learning for the new sales from TKE China Field and new Marketing Coordinator

To satisfy our customers during the reception by an executive and professional workflow

Objective &

Importance

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Logistics Factory Visit

Problem Solving

• 3 days before (proposed)- Reception application

• 2 days before - Confirm the arrangement and budget

• 1 day before -Logistics (Pick-up and accommodation)

• 3 days before (proposed)- Reception application

• 2 days before - Confirm the arrangement and budget

• 1 day before -Logistics (Pick-up and accommodation)

• 1 day after - Build up the reception record - Submit the feedback to sales • Biweekly - Cost allocation and analysis for improvement

• 1 day after - Build up the reception record - Submit the feedback to sales • Biweekly - Cost allocation and analysis for improvement

• Pick-up

• Warm welcome

• Accompany the customers

• Write down the concerns from customers

• Pick-up

• Warm welcome

• Accompany the customers

• Write down the concerns from customers

Procedure Overview

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Procedure…To be done by branch sales

Submit the Application

Check and Confirm

•Clarify the requirement and fill in the application form

•Submit to Marketing Dept. 3 days ahead of due date (proposed)

•Check and confirm the arrangement and budget

•Confirm by sales and GM

Accompany the tour

•Accompany with customers for the visiting

Cost Allocation

•Pay the cost based on the invoices through finance dept. between factory and RC (weekly)

Notes: Sales need to confirm with customers what they need to learn from factory tour, such

as if lead time and technology communication are required. And for the communication regarding service and price, we will leave it to Sales.

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Procedure…To be done by Marketing Coordinator (ZS)

Receive the Application

Make Arrangemen

t•Make

preparation •cost

calculation (if happened)

•Forward the estimated cost to sales for confirmation

•Receive the confirmation from sales

•Logistics arrangement (meeting room, technical support etc.)

Accompany the tour

•Accompany with customers for the visiting

•Set up the reception record for filing

•Submit the customers’ concerns to sales after the reception

Cost Allocation

•Confirm the cost based on the invoices with sales (weekly)

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Note: Adjustment is needed according to customers’ visiting record(times)/ purpose / reception standard

Procedure…Factory Visiting Route

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Procedure…Factory Visiting Route

Note: Adjustment is needed according to customers’ visiting record(times)/ purpose / reception standard

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EntranceEntrance

Showroom Showroom Workshop Workshop Lobby Lobby

•The deriver helps the security guard to give out the

visiting cards .

• Marketing coordinator gives welcome as the customer arrive

•Kindly remind the customers of no photos and safety instructions

•Visit the showroom

•Kindly remind the customers of no photos and safety instructions

•Visit the workshop

• Introduce the remote monitoring system

• See off

Lobby Lobby

Production Workshop Visiting Route

Procedure…Factory Visiting Route

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1. Entrance

4. Workshop

5. Electric Workshop

(optional)

2.Lobby

3.Showroom

Procedure…Factory Visiting Route 1

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6.Workshop

9. Remote monitor system

7. Lobby

8. Elevator 10. See off

Procedure…Factory Visiting Route 1

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EntranceEntrance •The deriver helps the security guard to give out the visiting cards

•Marketing coordinator gives welcome as the customer arrive

Workshop Workshop Routine Routine

Lobby Lobby

•Kindly remind the customers of no photos and safety instructions

•Visit the workshop

•Kindly remind the customers of no photos

•Show the according to the set routine

•See off

Lobby Lobby 4th/2nd

meeting room 4th/2nd

meeting room

•Give PPT introduction

• Introduce the remote monitoring system

Procedure…Factory Visiting Route 2

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1. Entrance

3. the 4th floor meeting room

4. Workshop

(optional)

2.Lobby

2. Lobby

Procedure…Factory Visiting Route 2

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4.Workshop

(optional)

5..Electric workshop

8. Workshop 9. Showroom 10. See off

Procedure…Factory Visiting Route 2

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Corporate Hotel in ZS

Reference Information

Customer Reception Form1

Corporate Hotel in ZS2

Vehicle Management3

Jobsite Visit4Jobsite Visit

Notes: 1. ZS factory will only make the advancement payment on vehicle rent fee and

entertainment. Other expenses have to be borne by sales or customers.

2. Marketing Coordinator reserves the rights to propose other cars to sales if the car is not available.

3. Jobsite visit in SZ/GZ/ZS/Zhuhai can be provided to customers. But it must be confirmed with RC Service in advance.

Customer Reception Form

Vehicle type

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Contacts

Ms. Echo YeMs. Echo YeTel: +86 8991 8033Mobile: +86 158 205 38342Email: [email protected]: tkecfechoye

Ms. Josie HaiMs. Josie HaiTel: +86 23339783Mobile: +86 13631142610Email: [email protected]: tkecfjosiehai

Ms. Lulu Ye Ms. Lulu Ye – responsible for the logistics arrangementTel: +86 23339778Mobile: +86 1354995552Email: [email protected]

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Thanks for your attention