Think Outside the Textbox: 6 Ways to Increase the Life of Your Content by Kelsey Jones - #SEJSummit...

#SEJSummit#Searchmetrics

• 7 years of marketing and PR experience

• 11 years of journalism and editing experience

• Responsible for SEJ’s entire content strategy to drive traffic & increase community engagement

@wonderwall7


What Happens to “Dead” Content?

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#SEJSummit#Searchmetrics @wonderwall7

Why You Should Think Outside The Text Box


Social Media Images• 87% of the most

shared content posts on Facebook are images

• Key Takeaways• Statistics• Quotes from cited

experts or post author

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SlideShare <-> Written Content• SlideShare has 159

million monthly pageviews

• Dilute Your Content: Summaries of main points URL to white paper in

description

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Repurposing The Same ContentSurveyMonkey uses their own product, the survey platform, to create & upload presentations, PDFs, and infographics

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Audio Transcription• Mixing learning

mediums up can increase attention span, according to NPR*

• Transcribe your content for more accessibility

• Also consider transcribing video interviews and podcasts to text

@wonderwall7*http://goo.gl/OBbuCe


Podcasts, aka On-Demand Audio• We are the “Netflix

generation”• Podcasts make up almost

26% of ALL AUDIO listened to on audio devices (car, phone, etc.)

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Podcasts• Invite experts on your podcast to add insight to blog

topics• Recap white papers, studies, blog posts, etc.

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Over 78% of all U.S. internet users watch video. That’s almost 196 million viewers.

*Source: http://www.statista.com/topics/1137/online-video/

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VIDEOPublish FROM Video• Interviews that are

turned into blog posts

• On-Demand Audio Versions

• Gifs of interesting insight

• Breaking Industry News

NewEggTV has over 408,000 subscribers and different bloggers as hosts

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VIDEO

Walmart has over 86,000 YouTube Subscribers

Publish TO Video• Discussions of

long-form posts• Explaining key

topics• Turn long-form

into a presentation @wonderwall7


Content syndication can bring up to 180%

more email subscribers, as well as increased traffic and

social media engagement.http://searchenginewatch.com/sew/how-to/2345534/should-you-syndicate-your-blog-to-get-more-traffic-leads


CONTENT SYNDICATIONTake your content and repurpose on a bigger platform, like Tumblr and partner sites, with proper redirects in place


Let’s Use a Real Example: Nike

Social media images and

SlideShare with running tips


Let’s Use a Real Example: Nike

• Do audio and video interviews with the runners

• Give exclusive video content to bloggers for them to republish


Think Outside The Text Box:3 Takeaways1. Convert written content into different

formats (or vice versa) to extend the life of your content

2. Publishing in different formats can increase user attention span and interest

3. Consider on-demand audio and partnering with other publishers to make your content go further


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Think Outside the Textbox: 6 Ways to Increase the Life of Your Content by Kelsey Jones - #SEJSummit...

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Transcript of Think Outside the Textbox: 6 Ways to Increase the Life of Your Content by Kelsey Jones - #SEJSummit...