Think Different 創意思維 (2010.07.07 @ CCL)
-
Upload
calvin-c-yu -
Category
Business
-
view
33 -
download
2
description
Transcript of Think Different 創意思維 (2010.07.07 @ CCL)
創意思維 Think Different從你開始 Starting from YOU
Calvin Yu @ CCL / 2010.07.07
創意思維Think Different
• (L)innovation
• 創新是生活的態度 Innovation is
an attitude towards life
• (M)innovation
• 不因(改)善少而不為Start with something small
• (S)innovation
• 創意思維要用得其所Think different for rightful purposes instead of sinful ones
Creativity vs. Innovation創意與創新
創意與創新Creativity vs. Innovation
• 創意 Creativity
• 意念 Idea
• 思考新事物
Thinking up new things
• 創新 Innovation
• 意念+行動 Idea + Action
• 實踐創意 Creativity implemented
Myths迷思
Small idea doesn’t matter?點滴意念微不足道?
汪洋源於點滴
Ocean comes from small drops
I don’t have time!我沒有時間!
你更要發揮創意!
That’s why you have to innovate!
I don’t have sufficient talents!我天賦不足!
你只需要願意的心!
What you need is a willing heart!
Innovation + Aesthetics創意+美學
• 觀察 observation
• 腦震盪 brainstorming
• 快速建立原型 rapid prototyping
• 琢磨 refining
• 實踐 implementation
創新管理流程 @ IDEOInnovation @ IDEO
Source: www.slideshare.net/whatidiscover/ideo
• 推遲判斷 defer judgement
• 集思廣益 build on others’ ideas
• 天馬行空 encourage wild ideas
• 以量為先 go for quantity
• 眼見為實 be visual
• 聚焦討論 stay focused
• 集中對話 one conversation at a time
腦震盪 @ IDEOBrainstorming @ IDEO
Source: www.slideshare.net/whatidiscover/ideo
• 上司先講 The boss speaks first
• 人人有份 Everybody gets a turn
• 只准專家 Experts only please
• 閉門造車 Do it off-site
• 廢話少說 No silly stuff
• 勤寫筆記 Write down everything
6個妨礙腦震盪的因素6 Ways to Kill a Brainstorm
Source: http://www.slideshare.net/jaygoldman/ideo-brainstormers-presentation
Case Study: Shopping Cart個案研究:購物手推車
Photo: IDEOSource: http://www.ideo.com/work/item/shopping-cart-concept/
Edward de Bono得寶腦
• 個人層面 Individual Level
• 水平思考法 Lateral Thinking
• 群體層面 Group Level
• 六頂思考帽子 Six Thinking Hats
得寶腦Edward de Bono
Lateral Thinking水平思考法
水平思考法Lateral Thinking
• 發散性思考
Diversified Thinking
• 推陳出新
From Known Ideas to New Ideas
• 思維的多向性
Multi-dimensional
• 態度
Attitude
• 使用資訊的方法Method of Using Information
水平思考法Lateral Thinking
• 例子: 沒有開瓶器的瓶裝汽水Example: Softdrink in glass bottle without an opener
• 垂直思維 Vertical Thinking
• 用其他方法開瓶
Use other means to open
• 水平思維 Lateral Thinking
• 飲水解渴
Drink water to address thirsty needs
水平思考法Lateral Thinking
• 例子:《射鵰英雄傳》第三十四回 島上巨變Example: “The Eagle-Shooting Heroes” Chapter 34
• 郭靖:垂直思維
• 認定南希仁死前所寫的「十」必定為黃藥師的黃字起筆
• 黃蓉:水平思維
• 能跳出框框,綜合線索,找出真相
Six Thinking Hats六頂思考帽子
六頂思考帽子 Six Thinking Hats
• 結合群體討論和個體思考Combine Group Discussion with Individual Thinking
• 聚焦討論並改進想法Focus Discussion and Improve
• 鼓勵創造性、平行和水平思考Encourage Creativity, Parallel Thinking and Lateral Thinking
六頂思考帽子 Six Thinking Hats
• 改善溝通Improve Communication
• 縮短決策過程Shorten Decision-making Process
• 避免辯論與爭執Avoid Debate and Dispute
白色思考帽子 White Thinking Hat
• 中立而客觀
Unbiased and objective
• 事實與數據
Fact and data
• 「有甚麼可供使用的資訊? 我們需要得到甚麼資訊?」“What information is available? What information do we need?”
紅色思考帽子 Red Thinking Hat
• 代表情緒上的感覺、直覺和預感Emotional feelings, instinct and presage
• 無須證明你的感覺
No need for justification
• 「你感覺這個怎麼樣?」“What do you feel about this?”
黑色思考帽子 Black Thinking Hat
• 對事物負面因素的注意、判斷和評估;分辨缺陷或障礙,查找不協調Attention, judgement and assessment towards negative factors; Identifying flaws or barriers, seeking mismatch
• 「這是真的嗎?它會起作用嗎?缺點是什麼?它有甚麼問題?為甚麼不能做?」“Is it true? Would it work? What are the drawbacks? What are the problems? Why not?”
黃色思考帽子 Yellow Thinking Hat
• 耀眼及正面
Shining and positive
• 代表樂觀、希望與正面思想;分辨益處,尋求和諧Represents optimism, hope and positive thinking; identifying benefits, seeking harmony
• 「為甚麼這個值得做?為甚麼可以作這件事?它為甚麼會起作用?」“Why is this worth doing? Why can this be done? Why would it function?”
綠色思考帽子 Green Thinking Hat
• 草地的顏色 Colour of grass
• 代表創意與創造性的新想法,提供Represents creativity and innovative thoughts
• 「有不同的想法?新的想法、建議和假設是甚麼?可能的解決辦法和行動的過程是甚麼?選擇是甚麼?」“Have different thoughts? What are the new thoughts, suggestions and assumptions? What are the possible solutions and operation processes? What are the choices?”
藍色思考帽子 Blue Thinking Hat
• 天空的顏色
Colour of the sky
• 代表思維過程的控制與組織Represents control and organization of the thinking process
• 可以控制其他思考帽子的使用Can control the use of other hats
Striking a balance平衡點
平衡點Strike a balance
• 量力而為但盡力做好
Constrained maximization
• 從自己做起Start from yourself
• 從簡易可行處入手Begin with something simple and doable
• 可持續Sustainable
Further Reading延伸閱讀
延伸閱讀Further Reading
• 關於IDEO About IDEO
• 維基百科 Wikipedia
zh.wikipedia.org/zh-tw/IDEOen.wikipedia.org/wiki/IDEO
• 官方網站 Official Websitewww.ideo.comwww.ideo.com/news/articles/
• IDEO的創新秘訣www.wretch.cc/blog/kojenchieh/13295884
• www.slideshare.net/whatidiscover/ideo
延伸閱讀Further Reading
• 關於得寶腦 About Edward de Bono
• 維基百科 Wikipedia
zh.wikipedia.org/zh-hant/愛德華·
德·波諾en.wikipedia.org/wiki/Edward_de_Bono
• 官方網站 Official Website
www.edwdebono.com/
延伸閱讀Further Reading
• 水平思考法 Lateral Thinking
• 《水平思考法》www.cp1897.com.hk/product_info.php?BookId=9575512839
• Lateral Thinkingwww.cp1897.com.hk/product_info.php?BookId=9780141033082
延伸閱讀Further Reading
• 六頂思考帽子 Six Thinking Hats
• 維基百科 Wikipedia
zh.wikipedia.org/zh-tw/六顶思考帽子en.wikipedia.org/wiki/Six_Thinking_Hats
• 《六頂思考帽》www.cp1897.com.hk/product_info.php?BookId=7501157928
• Six Thinking Hatswww.cp1897.com.hk/product_info.php?BookId=9780141033051
答客問 Q&A
為主卓越 In search of excellence for HIM