Think Different 創意思維 (2010.07.07 @ CCL)

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創意思維 Think Different 從你開始 Starting from YOU Calvin Yu @ CCL / 2010.07.07

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「創意思維」講座 "Think Different" Seminar 從你開始 Starting from YOU Calvin Yu @ CCL / 2010.07.07

Transcript of Think Different 創意思維 (2010.07.07 @ CCL)

Page 1: Think Different 創意思維 (2010.07.07 @ CCL)

創意思維 Think Different從你開始 Starting from YOU

Calvin Yu @ CCL / 2010.07.07

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創意思維Think Different

• (L)innovation

• 創新是生活的態度 Innovation is

an attitude towards life

• (M)innovation

• 不因(改)善少而不為Start with something small

• (S)innovation

• 創意思維要用得其所Think different for rightful purposes instead of sinful ones

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Creativity vs. Innovation創意與創新

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創意與創新Creativity vs. Innovation

• 創意 Creativity

• 意念 Idea

• 思考新事物

Thinking up new things

• 創新 Innovation

• 意念+行動 Idea + Action

• 實踐創意 Creativity implemented

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Myths迷思

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Small idea doesn’t matter?點滴意念微不足道?

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汪洋源於點滴

Ocean comes from small drops

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I don’t have time!我沒有時間!

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你更要發揮創意!

That’s why you have to innovate!

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I don’t have sufficient talents!我天賦不足!

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你只需要願意的心!

What you need is a willing heart!

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Innovation + Aesthetics創意+美學

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• 觀察 observation

• 腦震盪 brainstorming

• 快速建立原型 rapid prototyping

• 琢磨 refining

• 實踐 implementation

創新管理流程 @ IDEOInnovation @ IDEO

Source: www.slideshare.net/whatidiscover/ideo

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• 推遲判斷 defer judgement

• 集思廣益 build on others’ ideas

• 天馬行空 encourage wild ideas

• 以量為先 go for quantity

• 眼見為實 be visual

• 聚焦討論 stay focused

• 集中對話 one conversation at a time

腦震盪 @ IDEOBrainstorming @ IDEO

Source: www.slideshare.net/whatidiscover/ideo

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• 上司先講 The boss speaks first

• 人人有份 Everybody gets a turn

• 只准專家 Experts only please

• 閉門造車 Do it off-site

• 廢話少說 No silly stuff

• 勤寫筆記 Write down everything

6個妨礙腦震盪的因素6 Ways to Kill a Brainstorm

Source: http://www.slideshare.net/jaygoldman/ideo-brainstormers-presentation

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Case Study: Shopping Cart個案研究:購物手推車

Photo: IDEOSource: http://www.ideo.com/work/item/shopping-cart-concept/

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Edward de Bono得寶腦

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• 個人層面 Individual Level

• 水平思考法 Lateral Thinking

• 群體層面 Group Level

• 六頂思考帽子 Six Thinking Hats

得寶腦Edward de Bono

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Lateral Thinking水平思考法

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水平思考法Lateral Thinking

• 發散性思考

Diversified Thinking

• 推陳出新

From Known Ideas to New Ideas

• 思維的多向性

Multi-dimensional

• 態度

Attitude

• 使用資訊的方法Method of Using Information

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水平思考法Lateral Thinking

• 例子: 沒有開瓶器的瓶裝汽水Example: Softdrink in glass bottle without an opener

• 垂直思維 Vertical Thinking

• 用其他方法開瓶

Use other means to open

• 水平思維 Lateral Thinking

• 飲水解渴

Drink water to address thirsty needs

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水平思考法Lateral Thinking

• 例子:《射鵰英雄傳》第三十四回 島上巨變Example: “The Eagle-Shooting Heroes” Chapter 34

• 郭靖:垂直思維

• 認定南希仁死前所寫的「十」必定為黃藥師的黃字起筆

• 黃蓉:水平思維

• 能跳出框框,綜合線索,找出真相

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Six Thinking Hats六頂思考帽子

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六頂思考帽子 Six Thinking Hats

• 結合群體討論和個體思考Combine Group Discussion with Individual Thinking

• 聚焦討論並改進想法Focus Discussion and Improve

• 鼓勵創造性、平行和水平思考Encourage Creativity, Parallel Thinking and Lateral Thinking

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六頂思考帽子 Six Thinking Hats

• 改善溝通Improve Communication

• 縮短決策過程Shorten Decision-making Process

• 避免辯論與爭執Avoid Debate and Dispute

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白色思考帽子 White Thinking Hat

• 中立而客觀

Unbiased and objective

• 事實與數據

Fact and data

• 「有甚麼可供使用的資訊? 我們需要得到甚麼資訊?」“What information is available? What information do we need?”

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紅色思考帽子 Red Thinking Hat

• 代表情緒上的感覺、直覺和預感Emotional feelings, instinct and presage

• 無須證明你的感覺

No need for justification

• 「你感覺這個怎麼樣?」“What do you feel about this?”

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黑色思考帽子 Black Thinking Hat

• 對事物負面因素的注意、判斷和評估;分辨缺陷或障礙,查找不協調Attention, judgement and assessment towards negative factors; Identifying flaws or barriers, seeking mismatch

• 「這是真的嗎?它會起作用嗎?缺點是什麼?它有甚麼問題?為甚麼不能做?」“Is it true? Would it work? What are the drawbacks? What are the problems? Why not?”

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黃色思考帽子 Yellow Thinking Hat

• 耀眼及正面

Shining and positive

• 代表樂觀、希望與正面思想;分辨益處,尋求和諧Represents optimism, hope and positive thinking; identifying benefits, seeking harmony

• 「為甚麼這個值得做?為甚麼可以作這件事?它為甚麼會起作用?」“Why is this worth doing? Why can this be done? Why would it function?”

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綠色思考帽子 Green Thinking Hat

• 草地的顏色 Colour of grass

• 代表創意與創造性的新想法,提供Represents creativity and innovative thoughts

• 「有不同的想法?新的想法、建議和假設是甚麼?可能的解決辦法和行動的過程是甚麼?選擇是甚麼?」“Have different thoughts? What are the new thoughts, suggestions and assumptions? What are the possible solutions and operation processes? What are the choices?”

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藍色思考帽子 Blue Thinking Hat

• 天空的顏色

Colour of the sky

• 代表思維過程的控制與組織Represents control and organization of the thinking process

• 可以控制其他思考帽子的使用Can control the use of other hats

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Striking a balance平衡點

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平衡點Strike a balance

• 量力而為但盡力做好

Constrained maximization

• 從自己做起Start from yourself

• 從簡易可行處入手Begin with something simple and doable

• 可持續Sustainable

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Further Reading延伸閱讀

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延伸閱讀Further Reading

• 六頂思考帽子 Six Thinking Hats

• 維基百科 Wikipedia

zh.wikipedia.org/zh-tw/六顶思考帽子en.wikipedia.org/wiki/Six_Thinking_Hats

• 《六頂思考帽》www.cp1897.com.hk/product_info.php?BookId=7501157928

• Six Thinking Hatswww.cp1897.com.hk/product_info.php?BookId=9780141033051

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答客問 Q&A

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為主卓越 In search of excellence for HIM