The value of building a Mobile SDK

2

OverDrive

Rakuten is a Global Company

3

126 Products

4

We are building the Ecosystem

Shopping

Payment

Brokerage

Insurance

Transportation

SportsMobile

Reading

Video

Travel

Credit Card

Banking

Viber Points

Membership

5

Apps don’t look like they are from the same company

The Mobile Challenge

Apps don’t leverage each other’s strengths

Dev teams have their own ideas and standards

6

A simple example?

7

Amazon has more mobile-only users than Facebook in the U.S. These users visit only on mobile and never see the desktop version of the site

BusinessInsider

eBay’s users spend on average 108 minutes a month on its app. Shopping is a preferred mobile activity

eBay Marketing

15% of the U.S. mobile population accesses Wal-Mart.com on their smartphones

BusinessInsider

A Mobile app is a collection of components

8

Common Mobile App Components

SSO

APM

Location

Feedback

Membership

Push Notification

UIGuidelines

A/B TestingFramework

Points

DiscoverApps

Analytics

Biz Value

Biz Value

Biz Value

Biz Value

Product owners have to consider all of these

9

Biz Value

BizValuesAPM

Building Apps from Scratch is HARD

A/B Test

Biz

Valu

e

Biz

ValueFeedback

Biz Value

SSO LocationBiz Values

AnalyticsB

iz Value

10

Product Owner

The Mobile SDK Makes Building Apps EASY

Biz Value

Biz Value

Biz Value

Biz Value

Value

Idea

More users

SDK Team

SSO FeedbackPush

Notification

UIGuidelines

APM

Points DiscoverApps

A/B Testing

Analytics

11

Biz Values

Biz Values

Product Owners can focus on building the VALUE

Biz ValuesBiz

ValuesBiz

ValuesBiz

Values

App Value

UI GuidanceDeep LinkingASO

Single Sign OnPush NotificationIn-App FeedbackPoints& MembershipCross PromotionA/B TestingCommon KPIs Analytics TrackingAPM

UI Standards and Best Practices

Platform Features

Tools

Developer PortalDevelopment Community

SDK

12

5 clicks = 50% app complete!

Portal

Download SDK

Upload into IDE

Run

Welcome

Congratulations!

This is awesome.You are now running the Ecosystem SDK.

You are ready to add your code on top of it.

Good luck!

13

Benefits

Unified user experience across all apps

Enables users to interact across services

Fast for developers to implement and extend

Reduced dev cost increases focus on business

14

KPIs

Time to Develop an app

Feature Usage NPS

4 weeks

42%65%

SDKPenetration

87%

15

Is this just for large organizations?

✓Build more apps✓Integrate easily

Thank you!