The Slogan & SWOT Analysis For Adidas For Adidas 新傳四 洪瑋庭 Jessie Hong 新傳四 繆 萱...
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Transcript of The Slogan & SWOT Analysis For Adidas For Adidas 新傳四 洪瑋庭 Jessie Hong 新傳四 繆 萱...
The Slogan & SWOT The Slogan & SWOT Analysis Analysis
For AdidasFor Adidas
新傳四 洪瑋庭 新傳四 洪瑋庭 Jessie HongJessie Hong新傳四 繆 萱 新傳四 繆 萱 Clair MiaoClair Miao統資二 黃康恬 統資二 黃康恬 Candy HuanCandy Huangg心理二 張家馨 心理二 張家馨 Ivy ChangIvy Chang
Introduction of Adidas
Introduction of Adidas
About Adidas
Founded Country Germany
Since Since 1949
Industry Sport goods
Main Products FootwearAccessoriesSportswear
About AdidasEmployees 27,000 (2006)
Main competitor Nike and Puma
Present conditions The largest sportswear manufacturer in Europe.
The second largest sportswear manufacturer in the world.
Website www.adidas.com
Brand story• Establishment:
• Adidas was founded in 1920 by Adolf ("Adi") Dassler and his brother
Rudolf Dassler.
Brand story• The name of Adidas is from Adolf
Adi Dassler.
• The company formally registered as adidas AG (with lower case lettering) on 18 August 1949.
Brand story• Promoter - Adi Dassler• He is not only a excellent shoemaker but
also an good athlete.
Brand story• His dream is “designing sport shoes w
hich are the most appropriate for athletes.”
• However Adi and his brother Rudolf Dassler did not get along well, in 1948 they split up, with Rudi forming Puma.
Brand story
• Big events of Adidas• 1954 FIFA World Cup In this contest, the champion was won by West
Germany, who defeated Hungary, giving them their first title. And Adidas was the sponsor of West Germany team, Adidas provided new technical football boots which have breakthrough --- the spikes can be took apart when you want, it was a key point of wining this game.
Brand story• Logo:
1. Three parallel victorious bars
2. Thamrock
The SloganAnalysis
Impossible is Nothing.
The spirit of this brand: “forever sport” and “there is nothing impossible in the world.”Concise and Powerful.
With the great mouthpieces who could interpret this slogan by their actions.
Impossible is Nothing.
The SWOTAnalysis
Strengths
• Leading position worldwide
• Innovation, creative
• Have a variety of choice
• Multi-brand organization
Strengths
Leading position worldwide.Innovation and creative.Have a variety of choice.Multi-brand organization.
Weaknesses
• Expensive selling price
• Focus on one sports - football
• High expenditure
Weaknesses
Expensive selling price.Focus on one sports–football.High expenditure.
OpportunitiesSoccer products-create European market.Basketball products-create American market. Original series-attract the consumers who focus on fashion.
Threats
Many competitors.Easy to replace.
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