The Road to Marketing Automation - Sally Lowery
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Page 1 © 2014 Marketo, Inc. #MKTGNATION14 The Road to Marketing Automation Sally Lowery VP of Marketing & Sales Operations, Appia
description
Sally Lowery, VP of Marketing & Sales Operations at Appia, shares her customer experience using Marketo's marketing automation software. She discusses how marketing automation can benefit your company and why you should choose Marketo.
Transcript of The Road to Marketing Automation - Sally Lowery
Page 1 © 2014 Marketo, Inc. #MKTGNATION14
The Road to Marketing Automation
Sally LoweryVP of Marketing & Sales Operations, Appia
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Many balls, one juggler
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Significant Revenue Responsibility
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Big Vision
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1. Complete website overhaul2. Create a scalable, repeatable pipeline for both Ad
Sales & Business Development3. Drive $1M in recognized revenue4. Establish SFDC forecasting5. Launch retention program for Advertisers6. Launch onboarding program for publishers7. Define brand positioning8. Create booth assets and attend first tradeshow9. Roll out marketing automation10. Create 7 sales enablement pieces11. Create social media roadmap12. Create 9 unique pieces of content13. Blog at least twice weekly
Goals for First 90 Days
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1. Limited Resources2. Big Vision3. Multiple Touchpoints4. Scalability5. Repeatability6. It Makes My Job Easier
Why Marketing Automation Was Critical
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1. Created a plan2. Executed the plan3. Focused on what mattered
How We Created ROI in 8 Weeks
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Snapshot
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Snapshot
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• Trust• 5x a Charm• Proven ROI• Fast & Furious
Why Marketo
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Q&A
Sally LoweryVP of Marketing & Sales Operations, [email protected]
