The Opportunities and Challenges of IOT...

The Opportunities and Challenges of IOT Market

YuChuan YangMediaTek Inc.

Fundamental Shift in Scale & Scope

Copyright © MediaTek Inc. All rights reserved.

PCHome as unit

Mobile internetPerson as unit

IoTThing as unit

1x 10x 100x 1000x

1990 2010 2030

2

IoT: Connecting the World


More• Connected things• Applications• System integrations• Interactions• Data• Services• Analytics

News APPs News ServicesNews Devices

3

Maximize Asset Value


The world’s largest taxi company, owns NO vehicles

The world’s most popular media, creates NO content

The most valuable retailer, has NO inventory

The world’s largest accommodation provider, owns NO real estate

Connectivity drives value creation

4

Web transfer

Three Major Challenges to IoT

Security Business ModelInteroperability

Apple HomeKit

Content Protection

ID Security

Transaction Safety

Profit Model through Data

Analysis

From Individual to Eco-system

With diverse standards, which stands out?

AllSeenAlliance

OIC

Google Thread

1. Software & hardware companies collaborating on security standards

2. New security system (ex: biometric system)

1. Define profit models to extract value from IoT

2. Build eco-system to hasten cross-industry cooperation

5Copyright © MediaTek Inc. All rights reserved.

1. Integrated & coexistent standards

2. Devices capable of supporting multiple standards

In IoT Value Chain, MediaTek Offer Solutions


Things Networking Communication services

Big dataanalytics

Applications& services

Simple Application, RTOS

Rich Application, Linux/Android

Ric

h a

pp

licat

ion

, Lin

ux/

An

dro

id

Connectivity

6

CONFIDENTIAL A

Aggregate Adjacent Opportunities

Wearable Technology

Smart Home

Location Intelligence

Cellular M2M

Low PowerIntegrations

Wireless ConnectivityOpen Source


Home-Applications IoT

Energy saving, Safety Home Comfortable, Enjoyable Home


MT7681 MT7681

Sen

sor

MT7620ASp

eak

er

MT7681 MT5931Smar

t P

lug

MT7681

Ap

plia

nce

MT7681 MT5931 MT7681Air

Cle

ane

r

MT7621AIoT

Gat

eway

Soci

al G

amin

g

MT7620N Po

we

rban

k+W

iFis

tora

ge

MT7688A

Re

pe

ate

r

MT7628NMT7688K

IoT

Bri

dge

Re

pe

ate

r

MediaTek Inside Home-Applications IoT


Instant Recording: Life Sharing, Always

Locator: Care and Safety,

Seamless

Activity Tracker

Pet Tracker

Real-time recording

Just Say “take a picture” Child / Senior Safety

Wearable IoT


Memographer

11

MediaTek Inside Wearable IOT

MT2601

MT2502

3G/BT/BLE/Wi-Fi/GPS capableLow base current consumption

Small PCB area

2G/BT/BLE/Wi-Fi/GPS capableCapable of APPs installation

Small PCB areaSmart Shoe


Belt w. Fall-Detection

New Solutions from 2015 H22015 2016 2017

Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4

Smart Home

Wearable

Sensor

MT2502

MT7681

MT2601

• ARM7 @ 260MHz

• 5.4x6.2x1.0 mm3

• BT EDR /BLE Dual, 2G modem Integrated

• Memory Integrated

MT2523• Cortex-M4F @ 208MHz

• 6.2x5.8 mm2 (w/o GNSS); 9.2x6 mm2 (w/ GNSS)

• BT EDR/BLE Dual

• PMIC and Memory Integrated

• External Modem options

MT2511

• AFE for Bio-signal processing

• 3-ch for simultaneous EKG & PPG sensors

• Built-in 4K SRAM

• 3x3.04 mm2

• Android

• CA7 dual-core @ 1.2GHz

• 12.0x12.0x1.4 mm3

• BT EDR/BLE/GNSS/Wi-Fi (MT6630)

• 3G modem option

MT7687

MT7697

• Cortex-M4F @192MHz

• 2.4G 11b/g/n

• Memory integrated

• Security engine

• Low power, RTC

• Cortex-M4F@192MHz

• 2.4G 11b/g/n + BLE

•Security engine

• Low power, RTC

One SDK


CONFIDENTIAL A 13 | Confidential

WiFi 7687 Use CasesHome Appliance

MT7687


Smart Gadget MT7687

CONFIDENTIAL A 14 | Confidential

WiFi 7697 Uses Cases

MT7697

MT7697

MT7697

14Copyright © MediaTek Inc. All rights reserved. 14

CONFIDENTIAL A

MT2523/G


• ARM Cortex‐M4F MCU,

• Integrated with 4MB PSRAM and 4MB flash memory

BT

TI CC2564B

STM32F4

Cortex-M4

180MHz

Flash + RAM

2MB+256KB

Flash

4MB

PMU

MAX1469026MHz

GPS

UBX 8030

MT2523G

Cortex-M4

208MHz

PMU

Flash + RAM

4MB+4MB

26MHz

46% Smaller

MCU :


CONFIDENTIAL A

MT2511

MCU

3rd party Algorithm

(e.g. MT2523)

PPG

ECG

Spec.

Platform

•ECG+PPG for easy data synchronization•High accuracy > 100dB dynamic range•Low power

-1mA for PPG w/LED • Built-in 4KB SRAM•Integrate LED boost driver circuit

Package 3mm×3.4mm, WLCSP package

MT2511

3rd party

optical component


MediaTek Labs and LinkIt PortfolioA developer-centric ecosystem and development platform dedicated for IoT

• labs.mediatek.com• Global program – free to join

• Supporting developers:• Hardware device creation

• Wireless connection ability

• Commercialization capability

LinkIt Assist 2502 labs.mediatek.com/2502

Wearable form factors

For professional developers

LinkIt ONE labs.mediatek.com/linkitone

Unrivalled connectivity on a single board

For quick prove of concept

LinkIt Connect 7681 labs.mediatek.com/7681

The simple way to Wi-Fi enable devices

For low-cost smart home/office deployment

LinkIt Smart 7688 labs.mediatek.com/7688

Open-source Wi-Fi platform

For IoT gateway and smart home devices


MediaTek Labs Ecosystem SupportA launch pad for IoT developers and collaboration with partners

IdeaProof of concept

PrototypeProduct

developmentMass

production

Distributors

ODM companiesDesign houses Hardware componentsSoftware components AlgorithmCloud

Manufacturing

ODM companiesChannelPartners

Module

PCBAID designUI designSW appCloud Sandbox

Partner Connect


CONFIDENTIAL A

Summary

▪ Provide LinkIt development platform for Smart Home & Wearable applications

▪ Enable more bio-sensing feature with MT2511

▪ Friendly Eco-system Support through MediaTek Labs

▪ Join us and explore the IoT market


The Opportunities and Challenges of IOT...

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