The Networked Nonprofit In Kenya
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Transcript of The Networked Nonprofit In Kenya
The Networked NGO in Kenya
Beth Kanter, CEO ZoeticaNovember, 2010 – Ushahidi - iHub
Photo by White African
What we’re going to cover today …..
10:30 -11:15 Introductions, Icebreaker, Networked Nonprofit Overview
11:15-11:50 Discussion
11:50-12:00 Reflection and Book Raffle
Office Hours …..
Beth Kanterhttp://www.bethkanter.org
Beth Kanter: Trainer
Photo by Steve Goodman
2003-2005
Gave away a lot of t-shirts!
I tweeted, Follower in Australia Left Comment on Sokhodom’s Blog
http://socialmedia-strategy.wikispaces.com/kenya
Photo by Franie
Share Pairs
Introduce yourselves and your organizations
Just two words or phrase: English/Swahili
Mbili
What comes to mind when you think about social media?
Stand up, Sit Down
Other
The Networked Nonprofit
What is a Networked Nonprofit?
Source: David Armano The Micro-Sociology of Networks
In a networked world, nonprofits need to work less like this
And more like this ….
With apologies to David Armano for hacking his visual! Source: The Micro-Sociology of Networks
Social Culture: Not Afraid of Letting Go Control
Social Culture: Everyone Uses Social Media To Spread Mission
The Networked Nonprofit
BE DO
Understand Networks Work with Free Agents
Create Social Culture Work with Crowds
Listen, Engage, and Build Relationships
Learning Loops
Trust Through Transparency Friending or Funding
Simplicity Govern through Networks
What resonated? What translates? What does not?
Uses social media to engage people inside and outside the organization to improve programs, services, or reach communications goals.
Social Organizational Culture
Loss of control over their branding and marketing messages Dealing with negative comments Addressing personality versus organizational voice (trusting employees)
Make mistakes
Make senior staff too accessible
Perception of wasted of time and resources
What are the conversation starters you need to have?
Getting started questions ….
What do you want achieve?Who do you want to reach?
What are the opportunities to integrate social in a small experiment?Is this a priority for our NGO?
How will we measure success?
Joyful funerals
#speciesday
Source: @clairew
Source: @clairew
Source: @clairew
Source: @clairew
Two guiding principles in social media are to Be Human and Be Honest. Had the National Theatre adopted either policy, they might have done themselves a service.
What resonated? What translates? What does not?
The Nonprofit Fortress
TransparentSponges
Are you a Fortress or a Sponge?
Fortress Transparent
Complicated approval processes Engage with and build relationships
Closed meetings Values easily seen and understood
Limited outside input Culture and operations are apparent to all
Slow moving Communicate good and bad results
What resonated? What translates? What does not?
You want me to start
Tweeting too?
Simplicity: From scarcity to abundance …
Who will do the work?
Free• Intern• Volunteer• Fans
Integrated• Tasks in Job
Staff• Full-Time• Part-Time
• Monitor RSS
9:00•
Content Creation
9:15•
9:30
• Review Analytics
9:45
Reflection and Raffle
What is one idea you can put into practice after the workshop?
Write on index card include your name and email address
The Networked Nonprofit
Beth Kanterhttp://www.bethkanter.org