manage inhouse openstack the hard way(kakao case study about 10,000 vms)
The Inhouse and the Agency SEO should be Friends
Transcript of The Inhouse and the Agency SEO should be Friends
Who the hell is this guy?
§ Married with one wife § Two kids + cat § Trained as an engineer § 20+ years in print
journalism & content websites
max brockbank | @BiginSEO
Who the hell is this guy?
§ Married with one wife § Two kids + cat § Trained as an engineer § 20+ years in print
journalism & content websites
§ 6 years in SEM agencies § SEO Director for Hilton Worldwide § Head of Search for AlexAndAlexa.com
max brockbank | @BiginSEO
Why PPC Rules at C-Level § Instant gra<fica<on § Visible costs § Transparent returns § Obvious RoI § Full repor<ng
max brockbank | @BiginSEO
Why PPC Rules at C-Level § Instant gra<fica<on § Visible costs § Transparent returns § Obvious RoI § Full repor<ng § “The more you spend the more you get back”
max brockbank | @BiginSEO
SEO
Link Building
Social Media
Enhanced Content
Microdata
Online PR
Domain Authority
Stuff
Things
max brockbank | @BiginSEO
Make SEO Rule § Instant gra<fica<on § Visible costs § Transparent returns § Obvious RoI § Full repor)ng
max brockbank | @BiginSEO
Make SEO “Bottom-Line” Friendly § Document change § Itemise costs § Keep in regular contact § Suggest innova<on § Explain what you’re doing
max brockbank | @BiginSEO
Show your workings § Annota<ons § Google Docs § Excel § Daily email
§ Consistency § Clarity § Simplicity
max brockbank | @BiginSEO
Thankyou { for listening em: [email protected] tw: @BiginSEO G+: [email protected]