The Future (of media)

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  • 1. The future (of media?)

2. O UR M ISSIO N Make money tomorrow 3. THE TO PIC Predicting the next 5,000 days of the web 4. M AKE M E N TAL N OTE Watch every movie on ted.com 5. TH E VI SIO N One machine 6. TH E VI SIO N 1 HB (Human brain) 1,5 billion PC 3 billion cellphones 30 million servers 60 trillion links 7. TH E VI SIO N 6 billion one machine 8. TH E P ROBLE M The only thing we knowfor sure about the future is that we will be wrong! 9. H ISTOR Y Im old enough to know a lot of things from life experience.I know that newspapers is where you get your political news and how you look for a job. I know that music comes from stores. I know that complicated things like software and encyclopedia have to be created by professionals.And in the last 15 years, Ive had to unlearn every one of those things and a million other because they stopped being true. 10. M AKE M E N TAL N OTE Clay Shirky : Here comes everybody 11. OK , THE F UTUR E 12. 4 ( +2 ) SURE B UL L E TS 13. SP E E D Darwins law 14. SP E E D OF C H AN GE It is not the strongest of the species that survive nor the most intelligent but the one most responsive to change 15. THE BIG TWO Google: all the informationFacebook: all the people 16. M AKE M E N TAL N OTE Check out mindpark.se 17. A NOTE 18. SURE BUL LE TS Four things You are your identity You are your network You are internet You don't care. Kind of. 19. 1. ID E NT I TY 20. 1. ID E NT I TY 21. 1. ID E NT I TY 22. 1. ID E NT I TY 23. 1. ID E NT I TY real soon 24. 2 . N E TWO R K the blogosphere 25. 2 . N E TWO R K ... it's people 26. 2 . N E TWO R K and always has been... 27. 2 . N E TWO R K social knots 28. 2 . N E TWO R K 29. 3 . YO U A RE I NTE R N E T Sharing is caring 30. 3 . YO U A RE I NTE R N E T 31. 3 . YO U A RE I NTE R N E T Transparency vs. integrity 32. 3 . YO U A RE I NTE R N E T Ur Resum 14/4 2009 33. 3 . YO U A RE I NTE R N E T then... 34. 3 . YO U AR E IN TE R NE T 35. 3 . D U R IN TE RN E T 36. YAY! A H OC KE YST ICK 15000 1125075003750 02002 2003 2004 2005 20062007 2008 37. 4 . YO U D ON 'T C ARE The geeks don't rule 38. 4 . YO U D ON 'T C ARE A new solution to an old problem? 39. 4 . YOU DO N 'T C ARE One machine 40. 4 . YO U D ON 'T C ARE Ubiqutuous 41. 4 . YO U D ON 'T C ARE A new look at knowledge 42. 4 . YO U D ON 'T C ARE It all comes together 43. 4 . YOU DO N 'T C ARE It's a new way 44. 4 . YOU DO N 'T C ARE and we really don't care 45. 4 . YOU DO N 'T C ARE 46. 4 . YOU DO N 'T C ARE like electricity in the wall or water in the tap 47. CON CLUSIO N 4 abstract +2 direct You are your identity You are your network You are internet You don't care. Kind of. Eyes on Google och Facebook Speed and adaptability is a MAJOR issue 48. N OTE S TO M E DIA 49. 50%55%60%65%70%75%80% 19 9019 9219 9419 9619 9820 0020 0220 0420 06H AR D F AC TS 50. N OTE S TO ME DIA Five action points Conversation matters Size matters Pure players matters Grey matter matters 51. N OTE S TO M E DIA Content isn't king,conversation isContent is just the stuff we talk about 52. N OTE S TO M E DIA conversation pieces - as always 53. N OTE S TO ME DIA Five action points Conversation matters Size matters Pure players matters Grey matter matters 54. N OTE S TO M E DIA 55. N OTE S TO M E DIA size matters 56. N OTE S TO ME DIA Five action points Conversation matters Size matters Pure players matters Grey matter matters 57. N OTE S TO M E DIAHubert Burda: The problem is that we don't understand that software is what is most important. People think that a website with 40 editors is better than 20 editors. And then Google comes and take over the world with an algorithm. Nobody in my business vicinity has written an interesting algorithm.Google is not too powerful, Google is opening new markets for us. We have to be creative everyday to build our brands for meeting the new markets that Google bring us 58. N OTE S TO M E DIA Google says initially ignore bandwith cpu storage monetization fokus on the user - and the rest will follow 59. N OTE S TO M E DIA What would google do 60. N OTE S TO M E DIA and what would facebook do 61. N OTE S TO ME DIA Five action points Conversation matters Size matters Pure players matters Grey matter matters 62. N OTE S TO M E DIA Gray matter matters 63. N OTE S TO ME DIA Five action points Conversation matters Size matters Pure players matters Grey matter matters Walk the talk 64. M AKE M E N TAL N OTEhttp://mindpark.se http://jardenberg.se joakim@jardenberg.com 0735 18770