The Future of Interactive Advertising
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Transcript of The Future of Interactive Advertising
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Advertising in the digital age It’s all about socialising, sharing and creating
Marco Derksen September 2010
Future of Interactive advertising
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Advertising in the digital age Cases
http://www.spinawards.nl/ http://www.creativeshowcase.net/ http://www.liaawards.com/ http://www.oneclub.org/os/osi/showcase/?year=2010 http://www.webaward.org/ http://www.webbyawards.com/ http://adsoftheworld.com/ http://www.canneslionsarchive.com/ (payed)
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Advertising in the digital age Case: G-Star's Next Raw Reporter
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Advertising in the digital age Case: Stanislav (Ministerie van Justitie, Veilig Internet)
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Advertising in the digital age Case: Amstel Teamlink (Heineken)
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Advertising in the digital age Case: Wieckse Zonneradar (Heineken)
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Advertising in the digital age Case: Walk-in Fridge (Heineken)
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Advertising in the digital age Case: Walk-in Fridge (Heineken)
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Advertising in the digital age Case: Walk-in Fridge (Bavaria Spoof)
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Advertising in the digital age Case: Walking Fridge (Grolsch)
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Advertising in the digital age Case: Walking Fridge (Grolsch)
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Advertising in the digital age Case: Walking Fridge (Grolsch)
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Advertising in the digital age Case: Walking Fridge (Grolsch)
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Advertising in the digital age Case: Walking Fridge (Grolsch)
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Advertising in the digital age Case: Walking Fridge (Grolsch)
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Advertising in the digital age Case: Wanna be Friends (Hi)
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Advertising in the digital age Case: Wanna be Friends (Hi)
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Advertising in the digital age Case: Wanna be Friends (Hi)
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Advertising in the digital age Case: Wanna be Friends (Hi)
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Advertising in the digital age Case: Code Red (Nike)
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Advertising in the digital age Case: Green Party, UK
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Advertising in the digital age Case: London Fashion Week (sponsored by Mercedes-Benz)
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Advertising in the digital age Case: Facebook Showroom (IKEA)
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Advertising in the digital age Case: Unbox the banner (IKEA)
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Advertising in the digital age Case: Graffiti (AIDES)
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Advertising in the digital age Case: The Perrier Mansion
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Advertising in the digital age Case: Uniqlo Lucky Switch
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Advertising in the digital age Case: Need for Speed SHIFT Banner Tournament
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Thx! The past, present and future of media