The Future of Hosted Telephony September 2008 David Bukovsky – Vice President, Products.
-
date post
19-Dec-2015 -
Category
Documents
-
view
216 -
download
0
Transcript of The Future of Hosted Telephony September 2008 David Bukovsky – Vice President, Products.
The Future of Hosted TelephonyThe Future of Hosted TelephonySeptember 2008
David Bukovsky – Vice President, Products
2
AgendaAgenda
Multimedia Telephony and Rich Communications
Residential / Consumer Hosted Telephony
Unified Communications
Business Hosted Telephony
3
New Mobile NetworksMobile Access Evolution
New Mobile NetworksMobile Access Evolution
All IP Networks
One Network for All Services – VoIP is a Core Service
4
New Mobile NetworksMobile Service Evolution
New Mobile NetworksMobile Service Evolution
Active PhonebookContacts with rich presence
Enriched CallingCalls with multimedia sharing
Enhanced MessagingConversational experience
Rich Communications
User ExperienceEasy to Use Interfaces
StandardsNetwork Interoperability
PersonalizationCustomizable Services
5
New Mobile NetworksReference ArchitectureNew Mobile Networks
Reference Architecture
PC & Mobile Clients
6
Why is MMTEL/RCS Important?Why is MMTEL/RCS Important?
RCS is an evolution of voice and text messaging. It’s a standardized approach that is offered by the mobile operators (>3B subscribers worldwide). This easily eclipses anything offered on the Internet.
Scott HoffpauirBroadSoft CTO
2008
• A global initiative, including:•Major Operators•NEPs•Clients vendors•Phone vendors
• Leveraging IMS
• Offering integrated services, anywhere, over any device
Scott HoffpauirBroadSoft CTO
2008
7
RCS OrganizationsRCS Organizations
OMA– Open Mobile Alliance
– Focus on “mobile service enablers”, e.g.:
•SyncML (contact management)•XDM (XML document management)•Presence•Instant Messaging•MMS
– Defined the presence model for 3GPP
ETSI/TISPAN– Define reference architecture (fixed-
line architecture)
– Recently deferred service definition to 3GPP
– Still defines IPTV, trunking, etc.
3GPP– Third Generation Partnership Project
– Focus on mobile applications•GSM•GPRS•EDGE•HSPA•LTE•MMTEL (as of recently)
– Endorse standards from IETF and OMA as applicable
IETF– Internet Engineering Task Force
– Focus on protocols and standards•SIP•SIMPLE•Etc.
8
New Wireless NetworksNew Wireless Networks
Drivers
– End-to-end VoIP-enabled broadband wireless networks are starting to get deployed (WiMAX, HSPA+, EV-DO revA)
– A large part of the mobile industry will migrate to LTE within 3-5 years
– Potential market of 400M VoIP wireless users by 2012 (fixed and mobile)
9
What Is Unified Communications?What Is Unified Communications?
• Coordination between Voice and IT Solutions
• What’s the Benefit?Productivity– End Users & User
Groups– IT Organizations &
Business Processes
• What’s the Business Case?– Unclear:
Productivity Lifts areDifficult to Quantify
Unified Messaging
Multimedia VoIP
Multimedia Conferencing
Rich Presence
Contact Management
Unified Communications
10
Example Use CasesExample Use Cases
Click to Call from Email/Web/IM
One Mailbox – see Email, VM, Fax in
one inbox
Pull Users into Multiparty Call or IM
Reachability on Fixed or Mobile Phone,
Call Pull
Listen to Voice Mail via Text to Speech
Screen Sharing and Real Time Collaboration
11
Why Do You Need Unified Communications?
Why Do You Need Unified Communications?
Let’s Ask Analysts and Marketeers:– UC can increase information worker productivity by 15-20%
– 64% of workers have >1 communications device
– 40% get an important message late 4-5 times/week
– 34% say they lost revenue opportunity because of reachability
End Users:Reachability
End Users:Productivity
IT Leads:Business Process
Optimization
Work Anywhere
My Rules
Any Device
Reduce Costs
Increase Customer Satisfaction
Better Collaboration
Multi-Mode Communications – voice, video, IM,
Mail, Mobile
12
So What’s It Really All About?So What’s It Really All About?
End User Experience Business Process Innovation
Unified UserClient
Multimedia VoIP
UMConferencing & Collaboration
Rich PresenceContact
ManagementTrigger call
Require notify
13
Unified Communications and Web 2.0Unified Communications and Web 2.0
Integration of Voice and IT
Business IT Solutions
Carrier Network
Web 2.0 Service Providers
Web Services
Web 2.0
14
BroadSoft XtendedBroadSoft Xtended
Third party development support
Exchange for users to directly access innovative applications
Standards-based application programming interfaces
16
UC Deployment OptionsUC Deployment Options
hosted premise
Voice/ Video
IT Solutions
Hosted PBXTrunking
+Premise
CPE
• Mail Hosting
• Web Hosting
• Presence Servers
• Location Servers
• Directory Servers
• Premise IT Systems
UC Solutions for Hosted or Premise Systems
17
Unified Communications Reference ArchitectureUnified Communications Reference Architecture
Hosted IT Solutions
Hosted VoIP + Hosted IT
Premise VoIP + Hosted IT
Hosted VoIP + Premise IT
Premise VoIP + Premise IT
WANT
runk
Tru
nkSIP
SIP
SIP
XS
I
XS
I
SIP
Xtended Salesforce.com
MSFT Business Solutions
IBM Websphere
18
Example: BroadSoft and MicrosoftExample: BroadSoft and Microsoft
EVS Solution (hosted) OCS solution (premise)
Microsoft Hosted Business Solutions
MSFT Office Communicator
MSFT Office Communicator
Microsoft Business Solutions
Integrated Phone/IM Status, Click To Call, File Sharing
19
SummarySummary
Unified Communications
Evolution of IP Centrex / Hosted PBX
Network Transformation
Broadband Telephony
Residential Triple / Quad Play
Business Integrated Access
New Mobile Networks
Multimedia Telephony and Rich Communications