The Fastest Way to Drive Startup Growth - Phil Fernandez, Marketo

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Build Growth into Your DNA Phil Fernandez Chairman and CEO

Transcript of The Fastest Way to Drive Startup Growth - Phil Fernandez, Marketo

Build Growth into Your DNA Phil Fernandez Chairman and CEO

JMP Hot 100 for 2015

66%  Use  Marketo  

The Fundamental Recipe For

GROWTH YOUR

CUSTOMERS

Today’s World

2900  Marke+ng    &  Sales    

Messages  Per  Day  

Customers Are In Control

66%  to  90%    of  a  Buyer’s  Journey    Today  is  Self-­‐Directed      

PERSONAL  RELATIONSHIPS  

21APR

22APR

23APR

14APR

22APR

Credit  Card  

1998

Home  Mortgage  

2007

Life  Insurance  

2015

SHARED  PURPOSE    

SCALE  

Build Growth into Your DNA Phil Fernandez Chairman and CEO