Experience Design, Now.

Mobile will soon overtake the desktop, as the dominant internet platform.

Multi-device ownership is a reality.

CSS media queries are an official web standard.

So?

Designers (UX + Visual + Tech) need to evolve.

What’s the new process?

Step 1 – Clearly define the “service.”

Step 2a – Start from scratch…

Step 2b – …or Evolve an existing channel.

Step 3 – Measure and optimize.

Why do it?

Experts agree. The process is different.