The Branding Issue

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Want to learn how to brand your business, your product, or even yourself? Check out the latest issue of Agenda, which has hot tips on how to become unforgettable, and some inside stories from the biggest names in the world. If you’re short on time read our list of the best baijius to impress, and China’s most important businessmen, and marketing campaigns that rocked China. Also be sure to check out our exclusive interviews with Chef Nobu Matsuhisa, the creative forces behind China’s best marketing campaigns, Nina Hsu, who recently traveled to Washington DC on behalf of American businesses and Michael Wright, a LinkedIn ninja with almost 100 endorsements. That, plus interviews with Mark Lettenbichler, regional vice president and general manager of The Ritz-Carlton, Catherine Murphy and Stuart McClelland, creative director and client services director of Cowan China, and a list of Beijing’s best cheeses, foot massages, tablet readers, and Chinese brands.

Transcript of The Branding Issue

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