The BLVD Transformation Project - City of Lancaster
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The BLVD Transformation Project Vern Lawson Economic Development Director City of Lancaster
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Vern Lawson, Economic Development Director for the City of Lancaster, discusses how they transformed their downtown.
Transcript of The BLVD Transformation Project - City of Lancaster
The BLVD Transformation ProjectVern LawsonEconomic Development DirectorCity of Lancaster
Streetscape Before & After
The BLVD Core Before & After
BeX Site Before & After
Museum Site Before & After
BLVD Cinemas/Forge Site Before & After
Key Partnership: InSite Development
Target Tenant Mix
Commercial Property Improvement Program
•Grants of up to $40,000
•Redevelopment funding
•Matching contribution requirement
•Attracted 8 new businesses in the target tenant mix
•Supported upgrades for 3 existing businesses
Commercial Property Improvement Program
Commercial Property Improvement Program
Commercial Property Improvement Program
Commercial Property Improvement Program
Commercial Property Improvement Program
Commercial Property Improvement Program
Commercial Property Improvement Program
Redevelopment Funds
$380,000
Private Funds$720,000
Investment Generated
Continuing Development
Continuing Development
Continuing Development
Continuing Development
Key Partnership: The BLVD Association
Property-Based Improvement District (PBID)
30%
50%
18%
2%
PBID Funds
Clean & SafeMarketing & PromotionsAdvocacyContingency
Clean & Safe
Marketing & Promotions
Celebrate America on The BLVD
Streets of Lancaster Grand Prix
BooLVD Halloween & Harvest Festival
A Magical BLVD Christmas
•55 new businesses attracted since late 2009
•119% increase in revenue since 2007
•More than $135 million in private investment
•Over 1,900 jobs, including 800 permanent and 1,100 construction
By the Numbers
•Property values rose 5.9% from 2009 to 2013
•$280 million in overall economic output
•More than 165,000 square feet of commercial space constructed or rehabilitated
•Over 800 housing units constructed or rehabilitated
By the Numbers
An Award-Winning Downtown
• 2010 California Downtown Association Award: Streets of Lancaster Grand Prix
• 2011 American Public Works Association, High Desert Branch: Outstanding Project of the Year
• 2012 California Downtown Association Award: Physical Transformation
• 2012 California Redevelopment Association Award of Excellence: Community Revitalization
• 2012 National Award for Smart Growth Achievement: Overall Excellence
• 2013 International Downtown Association Pinnacle Award
