The Best Digital Marketing Campaign in the World?
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What is the best digital marketing campaign in the world? Dr Bex Lewis : @drbexl Image: Stockfres tp://j.mp/ bestdig
Transcript of The Best Digital Marketing Campaign in the World?
- 1. What is the best digital marketing campaign in the world? Dr Bex Lewis : @drbexl Image: Stockfreshhttp://j.mp/bestdig
- 2. http://j.mp/digimktg15
- 3. Best? Image: Stockfresh
- 4. Fit. For. Purpose.
- 5. http://www.thisg irlcan.co.uk/ http://www.dan dad.org/en/thisg irlcan-interview/
- 6. Humans Tell Stories When we met the women, we realised how this was actually real. This wasnt reading research on paper any more, they had real stories so we wanted to give them the space they deserved. It was never a box ticking exercise, we just wanted women who embodied the spirit of the campaign. And thats whos in it. http://www.dandad.org/en/thisgirlcan-interview
- 7. https://youtu.be/46_DhjU_6Cg
- 8. (Social) Campaign Aspects Web: http://www.thisgirlcan.co.uk/ Twitter: @ThisGirlCanUK #thisgirlcan Facebook: http://j.mp/thisgirlfb YouTube: http://j.mp/thisgirlYT Mobile App: http://app.thisgirlcan.co.uk Further discussions: http://bundlr.com/b/thisgirlcan
- 9. Observations?
- 10. Success Factors? 25 million+ total campaign views ; 250,000+ interactions. 302,000 Facebook and 77,000 Twitter followers #ThisGirlCan trended #No3 TV advert launch night Bespoke algorithm tweets users ACTIVEMapX: Classes advertised increased 39%, whilst user searches exceeded 5,000+ daily Digital library of shareable assets, utilised by over 4,000 partners and sporting organisations in the UK. https://econsultancy.com/blog/66469-seven-video-marketing-lessons-learnt-from-thisgirlcan/ http://www.marketingmagazine.co.uk/article/1340090/six-marketing-lessons-thisgirlcan http://www.sportengland.org/media-centre/news/2015/june/4/this-girl-can-new-ways-to-celebrate-women-getting-active/ http://wsnet.co.uk/WSN-TV/thisgirlcan-activemapx-impact-grass-roots
- 11. Cannes Glass Lion Award: Tackling Gender Inequality https://pbs.twimg.com/media/CIhnSHGXAAAiZJL.jpg
- 12. Chaffey, D. and Ellis-Chadwick, F. Digital Marketing, 2012, p199
- 13. Task for Next Week Read Chapter 4 Digital Marketing Strategy in Chaffey, D. & Ellis- Chadwick, F., 2012, Digital Marketing: Strategy, Implementation and Practice (Pearson) Available on the VLE Focusing on at least 3 campaigns, blog about what qualifies a campaign as best Consider using this outline from Ryans The Best Digital Marketing Campaigns in the World II to structure your blog post(s) Market Descriptor The Challenge (Campaign Budget) Target Audience Action Results Lessons
- 14. Image: Stockfresh
