The battle for strategy uxi live 2017

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, UX Business

, UX

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UXIMake you thinkMake you happyMake you uncomfortable

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Welcome to The Edge

The Edge

2015 Bloomberg " ".

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2015bloomberg.com/features/2015-the-edge-the-worlds-greenest-building/

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HOT DESKING IS THE NEW WAY OF WORKINGBloomberg, 9.2015

Hot desking "'" "" , '- , 8

1,000 - 2,500

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2016

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, . , . , "Wybe Van der Mey, 4.2016

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Check-in Via the App

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I take good care of my people!Building

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2016 Uniq UI Ltd

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, proof of concept . , . . . . , .28

: Employee Retention

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Its not about the features!

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Its also not about the UI!

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Its the STRATEGY, stupid!

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Product/Market Fit

product/market fit , / , , ( )37

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50%Strategic problems

50%Execution & marketing

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Really?!

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Glasshole

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, , ? " , - 425 "How to build the next Trello and sell it for $425 million or more

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Less = More

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Its NOT about the features

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Its NOT about the features

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Meh

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User Experience > UX/UI

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Road maps, . , ?

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UX StuffStrategy StuffUX StuffStra

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Its about MOTIVATION

Motivation

Friction

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Find the motivation

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No pain, no gain!pain

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StrategyExecution (tactics)Ideation

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StrategyExecution (tactics)Ideation

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Idea

StrategyExecution (tactics)

UsersProductUXResearch

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IdeaStrategyExecution (tactics)UsersResearch

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Excel

Do the Math!

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User Experience Product Strategy~ ~

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UX = Designers with benefits

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You are NOT your Wireframes!Screen shot:youtube.com/watch?v=MWOuO6rRYfc

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Time to Wake Up!

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Dont be Edgy

The Edge? ' ?75

Start Making a Difference

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http://bit.ly/nextuxfront

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