The battle for strategy uxi live 2017
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Transcript of The battle for strategy uxi live 2017
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, UX Business
, UX
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UXIMake you thinkMake you happyMake you uncomfortable
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Welcome to The Edge
The Edge
2015 Bloomberg " ".
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2015bloomberg.com/features/2015-the-edge-the-worlds-greenest-building/
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HOT DESKING IS THE NEW WAY OF WORKINGBloomberg, 9.2015
Hot desking "'" "" , '- , 8
1,000 - 2,500
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2016
Screen shot: http://www.bbc.com/news/technology-35746647
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, . , . , "Wybe Van der Mey, 4.2016
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Check-in Via the App
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?Screen shot: youtube.com/watch?v=kQ3CJdwP3fY
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I take good care of my people!Building
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2016 Uniq UI Ltd
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, proof of concept . , . . . . , .28
: Employee Retention
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Its not about the features!
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Its also not about the UI!
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Its the STRATEGY, stupid!
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Product/Market Fit
product/market fit , / , , ( )37
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50%Strategic problems
50%Execution & marketing
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Really?!
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Glasshole
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, , ? " , - 425 "How to build the next Trello and sell it for $425 million or more
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Less = More
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Its NOT about the features
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Its NOT about the features
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Meh
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User Experience > UX/UI
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Road maps, . , ?
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UX StuffStrategy StuffUX StuffStra
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UX 54
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Its about MOTIVATION
Motivation
Friction
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Find the motivation
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No pain, no gain!pain
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StrategyExecution (tactics)Ideation
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StrategyExecution (tactics)Ideation
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Idea
StrategyExecution (tactics)
UsersProductUXResearch
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IdeaStrategyExecution (tactics)UsersResearch
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Excel
Do the Math!
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User Experience Product Strategy~ ~
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UX = Designers with benefits
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You are NOT your Wireframes!Screen shot:youtube.com/watch?v=MWOuO6rRYfc
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Time to Wake Up!
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Dont be Edgy
The Edge? ' ?75
Start Making a Difference
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http://bit.ly/nextuxfront
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