The 3C’s Analysis - The Company - DMG MORI – Example Sales Handbook | Chapter 2.2 Overview: The...

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The 3C’s Analysis - The C ompany - DMG MORI – Example Sales Handbook | Chapter 2.2 Overview: The 3C’s Analysis 1 Other Application examples the machine range is designed to work with. -Part description -Material -Industry Reference Needs analyses, based around the Contact Sheet Chapter 4.3 Part – What is the part, the condition of the material, accuracy etc Size – The size of the part, Dia and Length Material – type and grade of material to be cut Volume – of parts they would like to machine Application – The type of work and the accuracy required if known Machine type – would suit the part and or there needs Budget - The customers total budget Control – What type the customer would like NOTES: Is other notes referring to the needs of the The industries relative to present users and design focus. Envelope of the largest machine in the range. Picture of one of the models in the range and the maximum bar capacity. The names of the models in the range. The Kinematic configuration of the basic machine A brief description of the machines in the product range, key features, selling points, options that are available and envelope of each machine. The part the customer would like to base his machine selection on.

Transcript of The 3C’s Analysis - The Company - DMG MORI – Example Sales Handbook | Chapter 2.2 Overview: The...

Page 1: The 3C’s Analysis - The Company - DMG MORI – Example Sales Handbook | Chapter 2.2 Overview: The 3C’s Analysis 1 Other Application example s the machine.

The 3C’s Analysis - The Company - DMG MORI – Example

Sales Handbook | Chapter 2.2 Overview: The 3C’s Analysis

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Other Application ex-amples the machine range is designed to work with.-Part description-Material-Industry

Reference Needs analyses, based around the Contact Sheet Chapter 4.3 • Part – What is the part, the condition of the material, accuracy etc• Size – The size of the part, Dia and Length• Material – type and grade of material to be cut• Volume – of parts they would like to machine• Application – The type of work and the accuracy required if known • Machine type – would suit the part and or there needs• Budget - The customers total budget• Control – What type the customer would likeNOTES: Is other notes referring to the needs of the customer

The industries relative to present users and design focus.

Envelope of the largest machine in the range.

Picture of one of the models in the range and the maximum bar capacity.

The names of the mod-els in the range.

The Kinematic configuration of the basic machine

A brief description of the machines in the product range, key features, selling points, options that are available and envelope of each machine.

The part the cus-tomer would like to base his machine selection on.

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The 3C’s Analysis: The Company: DMG MORI – Industries

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What Industries do our customers work in? - DMG MORI has a very unique posi-tion in the machine tool arena, we have such a very large yet diverse range of products, we service most industries. In the following pages we look at the prod-ucts we offer and below is the Industries we have present users in and where we have put the design focus of the machine.

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The 3C’s Analysis - The Company - DMG MORI – Products groups

Sales Handbook | Chapter 2.2 Overview: The 3C’s Analysis

DMG MORI are unique in the world with a massive and extremely diverse product range, far more than any other Machine Tool company in the world.

Here we have put them into there basic groups, and over the next pages we will intro-duce you to the unique features of each part of line and relative parts that can be cut.

1. CNC LATHES –GM, GMC, SPRINT, CL, MSL, NL, NLX, CTX ecoline, CTX, CTX ecoline (NEW 2013) NEF, CTX beta, CTX gamma, SL, CTV, NVL, VL,

2a. MULTI AXIS MACHINES: Multi-tasking / Mill Turn – NZX-S, NTX, NZX (S), NT, SPRINT 50/65, CTX TC, CTX TC 4A, CTX 4A, NZX (L),

2b. MULTI AXIS MACHINES: Vertical – HSC (SMALL), NMV, DMU eVo, DMU,DMU ecoline, DMU P/FD dB, DMC U dB, DMC FD dB, DMU mB Classic, DMC mB, DMU mB, HSC (LRG), DMF, DMU P/FD Portal, DIXI, DMC U/FD Portal

2c. MULTI AXIS MACHINES: Horizontal – DMC H linear, DIXI DHP, DIXI JIG, NMH,

3a. MACHINING CENTERS: Vertical – NVD,MAX,NVX, NV, DMC V, DMC V ecoline, DMC NG, MILLTAP, NVα1

3b. MACHINING CENTERS: Horizontal – NHX, NH, DMC H dB

4a. NEW TECHNOLOGY – Ultrasonic

4b. NEW TECHNOLOGY – Lasertec

4c. TAIYO KOKI – Grinding machines

5. Service products & Controls -

• Lathes/turning or Cylindrical machines are sorted by smallest spindle bore (of the smallest model of the machine line) upwards.

• Machining Centers or cubic machines are sorted by X axis travel (of the smallest model of the machine range), smallest upwards.

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1.CNC Lathes - Turning

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GM 16, 20,35/6,42/6

The 3C’s Analysis - The Company - DMG MORI – Turning - GM

Sales Handbook | Chapter 2.2 Overview: The 3C’s Analysis

GM 16, 20 & 35/6 – Automatic CAM lathes Six spindle automatic lathe, highly precise, highly productive, Short idle time, mono block construction for best accuracy and speed. Perfect for very high numbers of parts, auto-motive, pneumatic, hydraulic fittings, nozzles, grease nipples.• GM16/6, the smallest in the range of multi spindle machines, a very pro-

ductive machine with very short idle time with high accuracy. Capacity Ø16 x 80mm long.

• GM20/6, is the next size up, can also except square and hexagon bar, bil-lets also. Capacity Ø20 x 125mm long

• GM35/6 & 42/6, the largest in the range of machines, Capacity Ø35 x 140mm long

Always consider how the part will be loaded and unloaded as this will effect the capacity of the machine greatly, designed for turn key solutions, do not try to work out a solution on your own, request support from the factory sales team.

Example of a typical part: GM16/6

NEEDS ANALYSIS: 1/4" - 28 tapered grease nipples PART – Tapered grease nipple±0.025 SIZE – 10 mm bar MATERIAL – Medium carbon steel VOLUME – 800,000 parts per month/6 sizes APPLICATION – High precision turning MACHINE TYPE – High speed multi spindle cam

auto BUDGET – 410k euro CONTROL – No direct CNC control unit

NOTE: Fittings such as they are very simple parts with very high tolerances around the ball, inside will be mounted a non-return system. The accuracy is critical and also is the consistency

Application samples:

− Pneumatic pin

− 1213 Steel− Precision

engineering

− Air gun fit-ting

− 431 SS− Precision

engineering

− Quick change fit-ting

− 420 SS− Agricultural

/ construc-tion

GM35/6Ø35X140

Industries *The machines part capacity can vary, discuss with your local support technician

16 - 35mm bar

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GMC20-42 – The GMC product range is the most productive machines we have in the portfolio. These machine target serial parts of over 1 million per month, with 6 spindles and up to 56 axis, perfect for Hydraulic fittings, elec-trical parts, automotive and pneumatic parts, anything that could demand a cycle time of seconds.• GM20, the smallest in the range GMC, it comes with 1 CPU, 21 (31op-

tional) axis. Capacity Ø20 optional (25) x 70mm long • GM42 ISM, takes the concept that step further with ISM (Internal spindle

motors) and the ability to machine in C & Y axis milling and turning. All the machines come with very high speed change over of part and tools. Capacity Ø42mm x 100mm long

With all these machines you can add automation in various ways including robot for the billeted parts, bar feeders with 6 independent bars and high speed catchers. Before you offer these machines make sure you fully under-stand the part, quantity, material, customers budget, target price and time per unit and discuss with the factory.*The machines part capacity can vary, discuss with your local support technician

GMC 20 / 20 ISM / 25 ISM / 35 ISM / 42ISM

The 3C’s Analysis - The Company - DMG MORI – Turning - GMC

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Example of a typical part: GMC25 ISM

NEEDS ANALYSIS: Hydraulic fitting PART – Manufacture from bar of hydraulic fitting, surface fin-

ish and tolerance critical, ±0.004 SIZE – 25ø mm x 70mm MATERIAL – 316ss VOLUME – Mass production volumes 1million + APPLICATION – Hydraulic fitting MACHINE TYPE – Multi spindle lathe lathe BUDGET - 620K euro CONTROL – Siemens

NOTES: Not easy to manufacture, quantity is very high and the accuracy is critical. Customer needs to check the bores on dis-patch so a measuring system will need to be set up.

Application samples:

− Pneumatic fitting

− 1144 Steel− Precision

engineering

− Restrictor− 1015− Agriculture

− Hydraulic fitting

− 347 SS− Agriculture

GM42Ø42X160*

Industries

20 - 42mm bar

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SPRINT 20/8, 42/8 & 42/10 Linear (swiss type kit)

The 3C’s Analysis - The Company - DMG MORI – Turning – Sprint Swiss

Sales Handbook | Chapter 2.2 Overview: The 3C’s Analysis

SPRINT 20/8 &42/8 Linear - the short and long version of the Sprint linear are automatic CNC lathes with the perfect combination of speed and flexibility and the added feature of being able to machine longer parts with a sliding headstock. Perfect for the hydraulics, automotive, electronics and medical industries parts up to 42 mm bar.• SPRINT 20/8 Linear , is the smallest machine in the DMG Mori product

ranges, with a bar capacity of 20mm (optional 25mm) and a main and op-posing spindle with 10,000 rpm with 8 axis to support a vast array of tool-ing is a very capable unit. Comes with two slide carriages and two spindles as standard, capacity of up to 240mm long. Capacity Ø25 x 240mm high.

• SPRINT 42/8 Linear , is the next machine in the range with Swiss type cap-abilities and with the longer capacity of Ø42 x 320mm high.

• SPRINT 42/10 Linear, this machine has an added turret to the rear to fur-ther increase the flexibility. Capacity Ø42 x 320mm high.

Example of a typical part: SPRINT 20/8

NEEDS ANALYSIS: Needle valve

PART – Needle valve stem, ±0.008 SIZE – 12mm dia x 60m long MATERIAL – 316 stainless steel VOLUME – 650,00 per annum of 3 sizes APPLICATION – High precision part MACHINE TYPE – Swiss style CNC Lathe BUDGET – 255 k euro CONTROL – Fanuc

NOTE: The part will need to be machined in one ma-chine with double chuck system. The main body of the valve stem will need to be machined using a swiss style due to the length.

Application samples:

− Hydraulic bushing

− 316− Automotive

− Locking pin− 304− Automotive

− Air connec-tor

− Brass− Precision

engineering

SPRINT 42/10 Linear Ø42X320

Industries*The machines part capacity can vary, discuss with your local support technician

20 - 42mm bar

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SPRINT 32/42 Linear (short turning)

The 3C’s Analysis - The Company - DMG MORI – Turning – Sprint Swiss

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SPRINT 32/42 Linear -The Sprint linear Series is automatic CNC lathes with the perfect combination of speed and flexibility. This line is ideal for the hy-draulics, automotive, electronics and medical industries parts up to 42 mm bar.• SPRINT 32 Linear , This machine is a very fast machining solution for

many more demanding parts, up to 8 axis with a counter and main spindle both running at 8,000 rpm. With the chilling of the spindles and the linear drive axis accuracies that can be achieved are some of the highest in all our turning product range, cutting envelope 32mm bar ca-pacity by 120mm long. Capacity Ø32 x 120mm high

• SPRINT 42 Linear , has the same functionality as the 32 machine except with a larger envelope 42mm bar capacity by 120mm long. Capacity Ø42 x 120mm high

It is always important with these machines is to check with your factory rep-resentative on the best configuration. When you look at the Sprint 32/42 machines you would be looking at parts to machine in under 60 seconds.Example of a typical part: SPRINT 32 Linear

NEEDS ANALYSIS: Fuel tube fitting PART – Fuel fitting for car engine, ±0.008 SIZE – 20mm dia x 65mm long MATERIAL – 431 stainless steel VOLUME – Mass production 700,000 units month APPLICATION – High precision mass production MACHINE TYPE – Swiss style lathe BUDGET – 360k euro CONTROL – FANUC

NOTE: The part will be produced from bar stainless steel and will need to have high accuracy and a good surface finish. Because this part will be mass pro-duced, a bar feeder and part dispatch system will need to be included in the solution.

Application samples:

− Drive Bush− Carbon steel− Automotive

− Locking pin− Tungsten− Aerospace

− Lubrication bush

− AMS4880− Automotive

SPRINT 42/8 LinearØ42X120

Industries *The machines part capacity can vary, discuss with your local support technician

20 - 42mm bar

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CL 1500,2000,253

CL253 – Ø460 X 480 Industries

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CL 1500,2000,253 – This range of machines is ideally suited to parts with medium to large quantities with the addition of automation solutions, gantry loaders and feeders.You should also look at this machine when the customer needs to machine billetedparts, such as castings and forgings found in the automotive sector.Comes in three models:-• CL1500, Very compact 2 axis lathe perfect for the simple parts where

large quantities are required. Comes in two other versions T (tailstock) and M (Milling) if you need to machine longer shafts and milling/drilling work., Capacity Ø420 x 370 mm long.

• CL2000 – The next size up with the optional A or B style (8/10” Chucks) also with a tailstock and milling function available, Capacity Ø440 x 363mm long.

• CL-253 – This model has the largest chucks available (A10/B12”) with the option A or B style, Capacity Ø460 x 480mm longExample of a typical part: CL2000AM

NEEDS ANALYSIS: Automotive part PART - Automotive wheel hubs ±0.05 OD SIZE - 210Ø x 100 long MATERIAL - Cast 4140 VOLUME - 10,000 units/month APPLICATION - Steel high precision part MACHINE TYPE - CNC Lathe BUDGET - 145K euro CONTROL - MAPPS

NOTES: Automation will be needed after initial R&D runs have been concluded. OP1 is the machined area in green. OP2 is in the red, back face and holes. Low start, ramping up to full production of 10,000 units/mth. The machine needs to be prepared with Automa-tion, preferably a gantry system. The grey area does not need to be machined as a cast face is enough

Application samples:

− End cap

− 304 SS− Agricultural/

Construction

− Drive Bush− Carbon steel− Automotive

− Locking ring− Ali Nickel

Bronze− Precision en-

gineering

33- 89mm bar

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MSL 42/60

The 3C’s Analysis - The Company - DMG MORI – Turning - MSL

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MSL 42/60 -The MSL Series offers maximum performance with minimal in-vestment, compact, with two designs and is the perfect replacement for CAM controlled lathes. 3 NC-cross slides and a tool revolver including a pick-up device. Designed for the production of work pieces made from brass, aluminum, and automatic steel – Hydraulic fittings, connectors, fluid handling, pneumatic parts and the automotive industry.• MSL 42/6 & 7, comes with up to 7 CNC axis with 3 cross slides, optional

revolvers and fixed tools are all easily changed, with rear machining also possible in 7 axis version, this machine is a perfect solution for high volume machining. Siemens or Fanuc control, C version is a chucking, ca-pacity Ø60 x 80mm (chuck version only)

• MSL 60/6, has a bigger bore capacity of 60mm x 80mm, it only comes in 2 versions 6 axis and 7. Capacity Ø60 x 80mm high or 85 with chuck version

These machines must always be looked at very closely when the part quan-tities are high, always get a drawing or model and discuss with your product support.Example of a typical part: MSL42/6 Axis

NEEDS ANALYSIS: Gudgeon pin

PART – Gudgeon pin made of titanium, +0.005/-.002

SIZE – 6mm diameter MATERIAL – Ti-17 (Titanium) VOLUME – 200,00/year various sizes APPLICATION – High precision turning MACHINE TYPE – CNC Lathe multi axis BUDGET – 190k Euro CONTROL – Fanuc

NOTE: This pin is made of titanium due to strength relative to its weight, the aim is for maximum strength during high stress, this is used as the connector be-tween the rod and piton in a high powered car engine.

Application samples:

− Shut off− 302− Automotive

− End cap− 4620− Precision

engineering

− Hydraulic fitting

− Bronze− Oil & Gas

MSL42/7 Ø85X80

Industries

42-60mm bar

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CTX 310 & 510 ecoline

Indus-tries

The 3C’s Analysis - The Company - DMG MORI – Turning - CTX Ecoline

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CTX 310 & 510 ecoline -The CTX Eco Series is our top seller in the DMG Mori range of universal turning machines. • CTX310 ecoline, the best seller in the product ranges we have, can be

found in many shops. With its 12 station turret (6 live in 310), Maximum turning diameter of 200mm and 450mm longitudinal this machine is perfect for most small shops and up to the larger companies. The Spin-dle has a maximum speed of 5000, can handle most every task be it ti-tanium to plastic. Capacity Ø200 x450mm long

• CTX510, of cause is a much bigger and more powerful machine, with 12 tools in the turret all live. Maximum turning diameter of 465mm and 1050mm longitudinal this machine is the next step up and with the much bigger bore of up to 90mm can handle far larger parts with ease, also with the added function of the Y Axis. Capacity Ø465 x 1050mm long

• Controllers available are all conversational in style with Siemens 840D with Shop turn and Heidenhain CNC Pilot 620 and MAPPSIV.

Example of a typical part: CTX 310 Ecoline V3

NEEDS ANALYSIS: Chain gear PART - Gear for a chain mechanism, bore ±0.025 SIZE - 50 dia x 50mm long MATERIAL - 4340 VOLUME - low to medium production 20 a day APPLICATION - Turning and cross drilling, gear cutting various

sizes MACHINE TYPE - Horizontal Lathe BUDGET - 89k euro CONTROL - Siemens 840D Solutionline

NOTE: The part requires the machine to be able to have the milling ability in the turret.

Application samples:

− Locking ring− 316 SS− Precision

engineering

− Front plate− 1020 steel− Precision

engineering

− Collet− A2− Precision

engineering

CTX510 ecoline Ø 465 x 1050

51- 90mm bore

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CTX alpha 300/500

CTX Alpha 500 – Ø200 X 500 Industries

The 3C’s Analysis - The Company - DMG MORI – Turning – CTX alpha

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CTX alpha 300/500 –This group of machines has very high precision yet high power and torque, the perfect package for general machine shops, and pre-cision engineers.Also suited to Mass production with the addition of automation solutions.• CTX alpha 300, is the smallest machine in the CTX range of products,

comes with C axis and driven tools as standard and you can add the Y axis as an option. Turning diameter of 200mm by 335mm long. 6,000 rpm main spindle and 5,000 rpm for driven tools and VDI 30 with TRIFIX, Ca-pacity Ø200 x 335mm long

• CTX alpha 500, this machine comes with C axis and driven tools as standard and you can add the Y axis as an option. Turning diameter of 200mm by 525mm long. 6,000 rpm main spindle and 5,000 rpm for driven tools and VDI 30 with TRIFIX optionally 12 x 12.000 rpm with direct drive, Capacity Ø200 x 525mm long.

This range can be found in many workshops from one offs up to mass production with the introduction of automation.Example of a typical part: CTX alpha 300

NEEDS ANALYSIS: Hydraulic fittings PART – The parts are of high precision and some drilling

and milling will be required, ±0.025 SIZE – 50 Ø X 220mm long MATERIAL – 302 stainless steel VOLUME - Low APPLICATION – Fittings for Heavy duty excavators MACHINE TYPE – CNC Lathe BUDGET - 150K euro CONTROL – SIEMENS 840D

NOTE: Needs a flexible machine to rough and finish many different parts

Application samples:

− Pressure Ring− Bronze− Aerospace

− Sealing Bush− 4140− Automotive

− End cap− 1213 steel− Automotive

52- 67mm bore