Tele System

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140 141TELE-audiovision International The Worlds Largest Digital TV Trade Magazine 03-04/2014 www.TELE-audiovision.com www.TELE-audiovision.com 03-04/2014 TELE-audiovision International

TELE System

Electronic doBrasil

TELE System Electronicdo Brasil moved into thismodern industrial estate innorth-western Sao Paulo inOctober of 2012.

largest supplier of complete reception systems for

Brazilian pay TV providers

technical know-how allows swift reaction to changing

market requirements

perfectly equipped for packaging and shipping

products in large quantities

focus on Brazil as the largest market in South America

COMPANY REPORT Logistics and Satellite Products Provider, Brazil


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Jundiai(Sao Paulo)

142 TELE-audiovision International The Worlds Largest Digital TV Trade Magazine 03-04/2014 www.TELE-audiovision.com

Serving BrazilianDTH Providers

Large satellite TV operators with

branded reception equipment usually

outsource the actual procurement and

manufacturing of products such as satel-

lite antennas, LNBs, cables and receivers

to independent third-party companies.

All technical specications are drawn up

by the providers, with external manufac-

turers being then responsible for deliv-

ering products that meet those precise

requirements. As far as the huge mar-

ket of Brazil is concerned, TELE System

has become the supplier of choice for all

major Brazilian pay TV operators. Such

a huge success could not be achieved

overnight, and to nd out how TELE Sys-

tem has developed into such a dominant

market player we travelled to Jundiai.

This is where TELE System is renting

large warehouse facilities

in a very modern industrial

estate.

Marco Szili is the General

Manager of TELE System Elec-

tronic do Brasil, and he is our

rst point of contact for learning

more about the company. TELE

System was originally founded as a

manufacturer of satellite dishes in Italy,

back in 1989. By 1997 export of satel-

lite antennas to Brazil had reached vol-

umes that called for the establishment

of an afliate branch in Sao Paulo, even

though at the time it only consisted of a

warehouse. Things turned exciting from

there, beginning with in-house produc-

tion of satellite antennas in Brazil all the

way to then moving antenna production

to China and Malaysia.

Right from the very beginning TELE

System has always made a point of of-

fering full-scale systems as a one-stop-

provider. This is how the company even-

tually came into touch with the country s

major pay TV providers, a development

that ultimately propelled TELE System

right into top position for this particular

market segment. General Manager Mar-

Marco Szili is theGeneral Managerof TELE SystemElectronic do Brasil.The packaging for acomplete receptionsystem for one ofBrazils pay TVproviders can be seenin the background.Both the individualcomposition of thesets and the productsthemselves comefrom TELE System.

COMPANY REPORT Logistics and Satellite Products Provider, Brazil


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co Szili runs down a list of his customers

for us: We supply reception systems to

Sky, Claro, GVT and Oi here in Brazil.

And to also set the gures straight, Mar-

co Szili has the subscription numbers for

each of those four providers. Sky has

a customer base of more than ve mil-

lion, Claro more then three million, Oi

has some 800,000 subscribers and more

than half a million watch GV T.

While GVT may have the smallest sub-

scriber base of the four, it offers a cut-

ting-edge advantage. Jonathan Gregory,

head of Engineering and Operations,

has the details: We developed a special

switch for changing between satellite

reception and IPTV on behalf of GVT.

And whats that all about? GVT offers

content over both satellite and IPTV,

and since all subscribers are connected

to both systems anyway, GVT receivers

come with a rather unique feature: As

soon as there is a problem with the satel-

lite signal during heavy r ain, for exam-

ple the receiver automatically switches

over to IPTV reception. What a clever

feature, with TELE System Electronic do

Brasil a major development partner.

Looking into the future, TELE System

Electronic do Brasil is mildly optimistic,

even though theres no point in deny-

ing the current state of affairs. Quanti-

ties will decrease, that much is for sure.Quality and service, on the other hand,

Visitors are greetedby the TELE Systemreceptionist.

TELE System Electronic do Brasil rents three largewarehouses in this industrial estate. A total of 6,500square meters are available to the company.


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are two driving forces that should be

able to counter lower production vol-

umes and make sure the company

stays ahead of the competition. Gen-

eral Manager Marco Szili digs a little

deeper for us: Currently, some 80%

of our turnover is generated with pay

TV providers, 12% come from inde-

pendent retailers and installers, and

the remaining 8% are sourced from

trading, mainly with terrestrial ISDB-

TB receivers. In Brazil, analog ter-

restrial TV will be phased out between

2015 and 2018. We expect increased

demand for ISDB-TB receivers dur-

ing that period, states Marco Szili.

Were very e xible in eve rything we

do, and we have changed our strate-

gy and our product line-up more than

once in the past to remain the leader

of the pack. Marco Szili is convinced

that future challenges and constantly

changing technical requirements will

also be met with continued success.

1. JonathanGregory isresponsible forthe Engineeringand Operationsdivision.Originally fromEngland, hemoved to Brazilin the 1970s.Jonathan hasbeen a regularreader of TELE-audiovision formany years.

2. Marcos Santos

is the head ofR&D at TELESystem. Herehe can be seenperformingso-called burn-ins for a range ofreceivers to testtheir reliability.

3. The antennasare almostidentical apartfrom the brandingfor different payTV operators.


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4. Administration staff can befound in bright and modernofces.

5. TELE System techniciansrepair receivers and check outnew prototypes.


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6. Small parts for antenna installation are packagedhere.

7. Individual small parts kits are available for eachpay TV operator. Examples on the wall indicate to thepackagers which items belong to which kits.

8. While the satellite antennas themselves are allidentical, each pay TV operator requires its ownbrand name on them. Jonathan Gregory explainsthe process: We use UV colours, which means thecolours only dry under ultraviolet light. This waywe dont need a heat chamber and we dont needto worry about keeping our colour trays in workingorder all the time, since UV colours dont dry up.

9. View of the huge warehouse. Satellite antennasand associated items are piled up and then packagedinto complete sets, depending on the demands ofeach pay TV operator.

Tele System

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