TCASN 2014 Presentation
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Transcript of TCASN 2014 Presentation
With Adults (25-64 yr. old)
Bernice Butler, Director MTD/Graduate MemphisNovember 17, 2014
TN College Access and Success Network Conference
@GraduateMemphis @TCASN @driveto55 @bbutler180
@GraduateMemphis @TCASN @driveto55 @bbutler180
Door Prizes!!!!!!• How many adults in Tennessee HAVE some college but
no degree?• Between 900,000 and 1 million (or 13.85% and 15.39%)
• Adults students make up what percentage of the undergraduate student population in Tennessee?• 30%
@GraduateMemphis @TCASN @driveto55 @bbutler180
Why Focus on Adults?• Creates a college going culture in families
• High school students not enough to get TN to 55%
• 65% of US jobs will require post-secondary education
• Employers cannot find qualified workers for current jobs
@GraduateMemphis @TCASN @driveto55 @bbutler180
Economic Imperative• 1% increase in college attainment can result in $1 billion
annually for locally economies.
@GraduateMemphis @TCASN @driveto55 @bbutler180
Economic Imperative
Davidson Hamilton Knox Shelby
9,879
3,138
5,3356,576
# of People Needed for 1% increase
*Based on educational attainment data from www.driveto55.org
Workforce Imperative• Workforce development is critical for global competiveness
• Lack of focus on adult educational attainment negatively impacts a city’s ability to:• Retain business• Grow business• Attract new investments
@GraduateMemphis @TCASN @driveto55 @bbutler180
Source: National League of Cities: Municipal Action Guide
Workforce Imperative
@GraduateMemphis @TCASN @driveto55 @bbutler180
RESOURCES
@GraduateMemphis @TCASN @driveto55 @bbutler180
• Regional collaborations to increase the number of adults completing college degrees.
• Peer-learning Network of Colleges and
Program Practitioners• Strategic Planning & Implementation• Training and Curriculum• Joint Programming• Program Development and Support
www.graduate-network.org
@GraduateMemphis @TCASN @driveto55 @bbutler180
@GraduateMemphis @TCASN @driveto55 @bbutler180
Graduate Memphis (GM)• An Action Initiative of Leadership Memphis
• Core Components :• College Resource Center• One-on-One Advising for Adults• Employer Outreach and Engagement• College and Career Preparatory Workshops• Student Success Celebrations (twice a year)• College Success 101: Online College Prep Course (trial phase)
@GraduateMemphis @TCASN @driveto55 @bbutler180
Director- Develops strategy, vision, and goals
-Manages finances- POC for Plough Foundation and Reporting
- Team Lead on funding/sustainability- Leads GM Team and coordinates team activities as needed
- Performs outreach activities as needed- Primary liaison to partners, community stakeholders, post
secondary instituions and businesses
Advising and Retention Coordinator
- POC on all advising and retention processes
-Maintains Intelliworks - Processes Inquiry Forms
- Staffs CRC during weekdays- Manages and Analyzes student
data- Plan student success
celebrations
Education Advisors (2)- Complete advising process from enrollment into the GM program
to enrollment at a local school- Coordinate and facilitate GM workshops and education fairs- Assist with outreach efforts as
needed- Plan student success celebrations
- Staff CRC on weekends
Communications Coordinator- POC on all communication related
activities-Manages website
- Maintains social media accounts-Communicates with local press
Coordinates FOX 13 Segment- Manages communication strategy
- Serves as liaison to Memphis community
Outreach Coordinator-POC on all outreach efforts
-Manages business Engagement-Assists in program recruitment
- Conducts outreach presentations or workshops
-Maintains employer database- Produces employer newsletter-Serves as liaison to Memphis
community
Graduate Memphis
By the Numbers
• Serving 716 adults• Six (6) Team
Members• Hosted 40+
workshops• 16 Educational
Partners
Graduate Memphis@GraduateMemphis @TCASN @driveto55 @bbutler180
More ResourcesAdult College Completion Network
• Toolkit of best practices, policies, research, and strategies
• Facilitated by the Western Interstate Commission for Higher Education (WICHE)
• http://www.adultcollegecompletion.org
Council for Adult and Experiential Learning (CAEL)
• Nonprofit that works at all levels within the higher education, public, and private sectors to make it easier for adults to get the education credentials through Prior Learning Assessments
• http://www.cael.org
@GraduateMemphis @TCASN @driveto55 @bbutler180
RECRUITMENT AND OUTREACH TACTICS from Graduate Memphis (GM)
@GraduateMemphis @TCASN @driveto55 @bbutler180
@GraduateMemphis @TCASN @driveto55 @bbutler180
Recruitment• A mix of grassroots efforts and strategic marketing• Customized to fit environment
Employers Word of Mouth Education Partners Community fairs and festivals ALL Team Members Participate Fox 13: Good Morning Memphis Faith (e.g. churches or church events) Social Media (Facebook, LinkedIn, Twitter)
@GraduateMemphis @TCASN @driveto55 @bbutler180
GM Marketing 2.0
New Website
MATA Advertisin
g
YouTube Channel
Billboard Campaign
EnhancedWorkshop Offerings
@GraduateMemphis @TCASN @driveto55 @bbutler180
Outreach Strategies• Make a list of potential partners• Chamber of Commerce• Local post-secondary
institutions• Large faith
congregations
• Identify largest local employers
• Link into existing networks and professional associations• SHRM• YWP• Urban League
• Cultivate advocates and champions
@GraduateMemphis @TCASN @driveto55 @bbutler180
Questions
@GraduateMemphis @TCASN @driveto55 @bbutler180
Bernice ButlerLeadership MemphisDirector of MTD/[email protected]