Entendendo o comportamento do Consumidor Digital - Pedro Cruz (Navegg)
Target Hour Navegg 20120816
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POR QUE COMPRAR MÍDIA, SE VOCÊ PODE COMPRAR AUDIÊNCIA?
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Apresentação feita no evento Target Hour da Navegg, em 16/08/2012. Breve histórico da publicidade, de Mad Men até Math Men.
Transcript of Target Hour Navegg 20120816
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POR QUE COMPRAR MÍDIA, SE VOCÊ PODE COMPRAR AUDIÊNCIA?
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CONCLUSÃO
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h-p://www.iabuk.net/video/the-‐evolu@on-‐of-‐online-‐display-‐adver@sing
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Fonte:AudienceScience
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Fonte:MediaMath