Target Audience (Demografis - Goegrafis - Psikografis) Trip to Sleman
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Transcript of Target Audience (Demografis - Goegrafis - Psikografis) Trip to Sleman
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Demogras Geogras Psikogras
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Demogras
Gender : WanitaUsia : 45-55 Tahunpendidikan : Sma - S1Pekerjaan : Wanita karir & ibu rumah tanggaSES : B/C-BPendapatan : 4-10juta
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Geogras
Tempat tinggal:
- Kota: Semi urban -> Semarang, klaten - Keadaan lingkungan -> Desa/kampung, Perumahan
Gambar
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Geogras
Tempat Sosialisasi:
- Ibu rumah tangga -> Kerja bakti Ngobrol di sore hari Tegur sapa masih aktif
Gambar
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Geogras
Hang out Destination:
- Fashion: Galeria, Malioboro, JCM, matahari, Gardena, ramayana, mirota, karita, pands
- Tempat belanja :
- Pangan : indogrosir,mirota, superindo, kranggan, bringharjo,kang sayur
Gambar
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Geogras
Hang out Environment: -Tempat belanja : Nego, bisa lihat barang langsung, Banyak pilihan -Tempat nongkrong : ramai, Santai, kekeluargaan, berkomunikasi, ngrumpi
Gambar
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Geogras
tempat senam, salon paketan, pijat keluarga, dasawisma, kumpulan rutin RT/RW, atau kegiatan keagamaan, arisan, koperasi, simpan pinjam
- Tempat nongkrong :
Hang out Destination:
Gambar
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Geogras
Daya jual: -Fashion: 50.000-500.000 rupiah -Pangan : 30.000-500.000 rupiah
Daya beli: - Fashion: 100.000-500.000 rupiah - Pangan : 50.000-300.000 rupiah
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Psikogras
70%
MELANKOLISberorintasi jadwalmau mengorbankan dirisenang perincianhematmau mendengar keluhansangat memperhatikan orang laincendrung melihat masalah dari sis negatifmudah tersinggungtertekan dalam situasi yang tidak sempurnapengkiritik tapi sensitif terhadap kritikmemerlukan persetujan
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Psikogras
30%
SanguinSuka ngborolAntusias dan ekspresifMudah berubahSuka berkumpulMudah bertemanSenang pujianSuara dan tertawa kerasLebay Membesarkan suatu masalah
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Psikogras
PHYSICAL
Tinggi 160-165berat 40-65memakai kaca matamemakai kerundung
Lifestyle
Kerudung : Rabbani, Almira, PandsKacamata: MelawaiKosmetik: Wardah, LorealPakaian: Rabbani, Almira, PandsCelana : Rabbani, Almira, PandsSepatu: Bata, St. YvesJam: Alba, Gucci
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Psikogras
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Ilustrasi
PsikograsKerudungRabbani, Almira, Pands
KacamataMelawai Kosmetik
Wardah, Loreal
BajuRabbani, Almira, Pands
CelanaRabbani, Almira, Pands
SepatuBata, St.Yves
JamAlba, Gucci
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