Tap Into the Social Content Stream; Part 2
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Transcript of Tap Into the Social Content Stream; Part 2
TAP INTO THE SOCIAL CONTENT STREAM
#socialcontentstream @jenswartley
PART II
HOW TO Create and Distribute Amazing Content
#socialcontentstream
“Content that tries to sell, doesn’t. Content that tries to help, does.”
Linda Boff Executive Director, Global Brand Marketing GE
POLL – to be programmed in system
How much social content are you charged with creating? (Select all)
a. A ton, I can barely keep up
b. A little bit each month, but it’s pretty manageable
c. We rarely produce social content
d. That’s not what I do
What is Social Content
VISUAL
What is Social Content
VISUAL VISCERAL
What is Social Content
VISUAL VISCERAL VALUABLE
What is Social Content
VISUAL VISCERAL VALUABLE VIRAL
Content Takes on Many Forms
Content Takes on Many Forms
Content Takes on Many Forms
Content Takes on Many Forms
Content Takes on Many Forms
Content Takes on Many Forms
Content Takes on Many Forms
Content Takes on Many Forms
Content Takes on Many Forms
Content Takes on Many Forms
POLL – to be programmed in system
Which of these outlets are you creating content for? (Select all)
a. Facebook b. Twitter c. Pinterest d. Instagram e. Google+ f. YouTube g. Vine h. LinkedIn i. Our company blog/content site j. Other
Collaborative Content Cuts Through the Clutter
Inspire Them to Tell Great Stories
#socialcontentstream
Canon: Creative Content
#socialcontentstream
Let’s Give ‘em Something To Talk About
Same Experience, Different Points of View
#socialcontentstream Target #MyKindofHoliday
Social Content as Currency
#socialcontentstream
5 Ways to Engage the Audience
#socialcontentstream
1. Create a Conversation
#socialcontentstream
2. Promote Sharing
3. Allow Them to Shop the Content
#socialcontentstream
4. Drive to a Branded Destination
#socialcontentstream
5. Crowdsource New Ideas
#socialcontentstream
Keeping It Always On
#socialcontentstream
Keeping It Always On
QUESTIONS?
#socialcontentstream @jenswartley
Go to TapInfluence.com to see the ci3es and dates for the “Tap Into the Social Content Stream” Workshop Series