Tagximity, QR & NFC Campaigns Manager

www..com www.tagximity.com

Your QR & NFC Tag provider

November 2011


Your QR & NFC Tag provider www.tagximity.com Your QR & NFC Tag provider

The living room Pre-1950’s

50’s-90’s 2000 Nowadays

> Advertisement & Communication extended from broadcast media such as TV to the PC “second screen”

> Transition into the mobile phone “third screen” also represents the convergence with other media.

› Market Information & Trends

» The Digital Revolution 1 2



From “the brand talking

to the consumer”

To “the consumer talking to the brand” and “consumers talking to each other”

> Advertisers´ ROI in traditional media has been dramatically reduced

> Consumers have different needs and technology must permit segmented and adapted messages.

> Consumers select when to be impacted by publicity and through which media channel.

› Market Information & Trends

» The Digital Revolution 1 2

Emotional & Proximity Marketing Technologies are the solution to provide brands with the ability to connect with their consumers, building a meaningful dialogue

of engagement between the brand and the consumer



Our NFC & QR Product

Tagximity



» Tagximity- Why?

> Get accurate target and geo-target segmentation for niche marketing.

> Customize the message per location

> Increase target engagement and experience through new communication channels created by innovative technologies.

> Create Viral Marketing and Word of Mouth.

> Increase your ROI through a better target understanding, innovative media, cross marketing solutions and one-to-one marketing strategy.

> Guide your customer up to the purchase using intelligent tactics, now possible through this technology.

> Provide a TAG or QR code once and reuse it with multiple campaigns.

> In-Store Marketing: Promote your marketing message around different parts of the Store (Geo-Targeting).



» Tagimity End User Overview

Interaction

Redirection 1

Data Transmission > Short URL for fast redirection > Example: http://tagx.me/t/a9xL

Marketing URL > Provided by the Merchant Application > Unlimited possibilities

2

> ReadOnly NFC tech. > No power supply

Legacy Interaction

1

2 QR Code > Take a picture and follow the link

*

* Legacy non-NFC Phones with Camera & QR Reader App.

2

1 > Interaction with TAG

> Reception of Content

> Transparently collecting interaction with Tagximity servers

3

3

Reporting

» Alternative *

> QR Code TAG.



» Tagximity Use and Application Example– Zoo

Interaction

1

2

For the user > Language selection > Information about the animal or instalation visited > Information by voice in many languages > Marketing in social networks (Ex.: Facebook “I Like”) > Unlimited possibilities

For the Zoo > Customer service > Promotions and services marketing > Social networks promoting > Customers route traceability > Detailed usage statistics per TAG/QR > Incredible low maintenance costs > unlimited possibilities



» Tagximity Use and Application Example – Restaurant

Interaction

1

2

For the customer > Marketing in social networks (Ex.: Facebook “I Like”) > Daily Offer > Products list > Unlimited possibilities

For the restaurant/chain > Customer service > Promotions and services marketing > Social networks promoting > Detailed usage statistics per TAG/QR > Incredible low maintenance costs > Unlimited possibilities



» Tagximity Use and Application Example – Outdoor advertising

Interaction

1

2

For the user > Updated/exclusive information about the advertised product > Offers > Unlimited possibilities

For the advertiser > Auto location for the advertisings (I know which are used and where) > Offers and promotions > Social networks promoting > Detailed usage statistics per TAG/QR > Incredible low maintenance costs > Unlimited possibilities



One Time Setup

» Tagximity Administrator Overview

> Provision into the Platform

> Label / Group > Locate in a Map

Create Plan

Control Report

> Campaign name & description > URL Redirection > Vertical Applications

> Coupons > Loyalty > Gaming

> Where? > When? > How often?

> How many? > Where and When? > Who? (anonymous user profile)

> Monitor Usage > Change Campaign settings > Switch Places



» Tagximity: Product features

> TAG and QR management:

> Manage large networks of TAGs, from 1 units to thousands of units > Create new TAGs and QRs and assign labels to them > Remove and change Tags and QRs > Show the location of all your TAGs and QRs in Google Maps

> Campaigns:

> Create, edit and remove campaigns > Assign campaigns to your TAGs and QRs in bulk (by label, by TAG name, etc.) > Plan your campaigns to be valid during some dates, hours, etc. > Geo-targeting available and ability to change timing of ad transmissions

> Statistics:

> Show usage statistics by campaign, by label, by TAG > Results like:

> Number of usages per TAG or QR > Brands and models of the used Mobile Phones > Unique mobile phones usage > Top uses per TAG or QR > Top Campaigns

The mobile phone has become an

essential part of our professional and

personal live and there is a growing

need to be connected and

reachable 24/7.

According to a recent survey in

Norway, 25% of the population is

suffering from NOMOFOBIA (No

mobile fobia).



» Tagximity : Product Benefits

> Offers a great and unique service to users > Reach consumers when most receptive – They are who want to see/download the content on the point of sale > Guide your customer up to the purchase using intelligent tactics, now possible through new technologies. > User positive towards media while being offered a service > Effective marketing tool - people have mobile in hand > Close to point of sale (PoS) > Incredible consumer Interaction possibilities > Excellent cheap alternative to other media > Cost effective, doesn’t require any type of installation or power consumption > Quick response time > Will be seen as entertainment > Create Viral Marketing and Word of Mouth

For the marketing industry the

mobile phone are turning into the most attractive and efficient tool for advertisers to reach their target groups.



» Tagximity Solution – Why?

Low Cost

Robust Tracking

Flexibility & Targeting

Viral Marketing

> Free for Consumers. > Same overhead whether reaching 1 or 100 or 100,000 people. > Same NFC Tag or QR code can be recycled for multiples campaigns.

> Unparalleled out-of-home advertising tracking. > Ability to track number of users who do interact with the solution. > Proprietary analysis of shopper behavior.

> Best geo-targeting available and ability to change timing of ad transmissions. > Shows any type of web based media supported by mobile phones. (web sites, videos, images,

music, interactive contents, Four Square locations, etc. > Content customizable per time and location and consumer type.

> Helps the merchant and other NFC operators to spread the word.

Ubiquity

> Mobile phones are constantly with consumers, day and night. > Link remains in device until proactively removed by user and can be used again from another place. > Support for Legacy non-NFC phones with QR makes the solution even more global.

Non-intrusive

> Consumer has to actively swipe the mobile phone to interact with the NFC content. > Alternatively, consumer has to enable the QR reader to start the interaction. > Consumer does not provide the telephone number.



Prices & Features

www.tagximity.com



The platform

www.tagximity.com



Thank you!

Passeig de Gracia, 49 08007 Barcelona

T. +34 933 00 88 66

[email protected]

www.tagximity.com

http://www.futurlink.com/


mailto:[email protected]

mailto:[email protected]




Tagximity, QR & NFC Campaigns Manager

Business

Transcript of Tagximity, QR & NFC Campaigns Manager