COURSE INDEX : MKT 300

TITLE : CONSUMER BEHAVIOUR

COURSE OBJECTIVE:

This course aims at understanding the effect of personal traits on the behavior of the consumers which can be used for the market growth of the firm.

TOPICS

1. Introduction To consumer behavior and consumer research

2. Consumer Motivation and involvement Theories of motivation.3. Personality and consumer behavior Theories of Personality.

4. Consumer perception and attitude Models of attitude.5. Communication and Persuasion.6. Group dynamics and consumer reference groups.

7. Social class and consumer behavior

8. Influence of culture and subculture on Consumer Behavior

9. Consumer Decision making.

10. Personal influence and the opinion Leadership Process

11. Diffusion of Innovation

12. Consumer Be4havior and society consumerism and Consumer Protection Act

Reference Books:

1. Consumer Behavior Schiffman & Kanuk

2. Perspective in consumer behavior Kassarjian and Robertson

3. Common on consumer behavior S.A.

4. Consumer Behavior Text & cases Satish K.Batra & shh

COURSE INDEX: ACC 300

TITLE : COST AND MANAGEMENT ACCOUTING

COURSE OBJECTIVES:

The objective of this course is to deal with important cost and management accounting methods and techniques. TOPICS:

UNIT I:

Meaning and concept of cost accounting Elements of costs Classification of costs and costing methods cost centers and cost units cost sheets. UNIT II:

Materials Purchase of materials levels of inventory economic order quantity classification and codification of materials Perpetual inventory systems ABC method of stores control Pricing of materials Issue. UNIT III:

Labor Methods of Remunerating labor Labor turn over. UNIT IV:

Overheads Classification Allocation and apportionment of overheads overhead recovery rate overhead control Treatment of administration selling and distribution overheads Interest on capital. UNIT V

Job order and contract costing

UNIT VI:

Process costing Losses and wastage equivalent production units Joint and By Products

UNIT VII:

Operating or services costing. UNIT VIII: Reconciliation of cost and financial accounts. UNIT IX:

Uniform m cost and inter- firm comparison

UNIT X:

Marginal costing Absorption Vs Marginal costing break even analysis Profit volume ratio Managerial Decision making Marginal costing Profit Planning and desired profit Margin of safety Key factor or Limiting factor Product and sales mix Pricing Decisions Make or Buy Discontinuing a product Capacity utilization shutdown point etc .

UNIT XI:

Life cycle costing

UNIT XII

Value analysis cost control cost reduction. UNIT XIII:

Cost reports statements cost audit.

Books Recommended:

1. Cost accounting B.K.Bhar

2. Cost accounting N.K.Prasad

3. Cost accounting Horngren & Foster

4. Cost accounting M.N.Arora

5. Advanced Cost accounting Nigam & Sharma6. Advanced Cost accounting M.Y.Khan

7. Cost accounting S.P.Jain & k.L. Narang

COURSE INDEX: ECO 300

TITLE : MACRO ECONOMICS

COURSE OBJECTIVES:

The main objective of this course to give a learning exercise to students about the policies , monitory , fiscal programs and phenomenon ,inflation and unemployment & fiscal which are affecting the economic decisions

TOPICS: UNIT I:

Nature and scope of Macro Economics Basic concepts.

UNIT II:

National Income Analysis Definitions, measurement and uses trends in national income of India, National income versus Economic Welfare.

UNIT III:

Theory of Employment - Classical theory, Says law, Keynesian theory, Effective demand, concept of Investment Multiplier, Investment function, Concept of Accelerator, Multiplier .Accelerator interaction

UNIT IV: Macro Management of India Monetary policy of RBI Fiscal policy Inflation Role of commercial banks in India Their policies. Concept of budget deficit Tax policy Public expenditure and public debt in India

UNIT V: Foreign trade of India BOP position, Exim policy, Foreign exchange management. UNIT VI:

Devaluation - Globalization an analytical evaluation, India and international agencies IMF, IBRD, ADB, ITO

Books Recommended:1. Macro-Economics - Edward Shapiro

2. Macro -Economics - Duth & Sundaram

3. Economic Survey (Govt of India)

4. RBI Annual Report

5. WDR World Bank

6. Five Year [Plan Documents Planning Commission

COURSE INDEX : HRM 500

TITLE : HUMAN BEHAVIOUR IN ORGANISATION

Course OBJECTIVE

To acquaint the students about their behavior of individuals and groups in organizations and the behavior of the organization itself.

UNIT I: INTRODUCTION

Introduction to organizational behavior- evolution of organizational behavior- Hawthorne experiments- foundations of individual behavior- Significance of the subject to the organization and to the manager- Difference in approach between scientific management and OB.

UNIT II THE INDIVIDUAL

Personality- theories- psycho analytical, social, self, trait - theories, Factors molding. Self awareness- techniques and concepts - JOHARI window- life positions. Perception and learning- Attitudes.

UNIT III THE GROUP

Group dynamics-group behavior and group decision making-inter group relationships. Types of groups need for groups.

Leadership- theories-trait, Fielder's managerial grid, styles, factors contributing to effective leadership. Power and politics

UNIT IV INTER PERSONAL

Transactional analysis, theory X and theory Y approaches - Organizational conflict, causes, types of conflict, management of conflict. Organizational change- need- factors for and against- advantages and limitations.

UNIT V OB & ORGANIZATIONAL INTERFACE

Motivation- theories-Maslow, Herzberg, McGregor, Porter-Lawler, Vroom, McClelland -motivation to work designing motivating jobs- techniques for motivation-Incentives to work- financial and non financial.Morale- measurement and improvement of morale.

Job satisfaction components, significance, factors influencing,

Stress management.

BOOKS RECOMMENDED:

1. Organizational Behavior, TMH- Luthans,

2. Organizational Behavior, Pearson - Robbins,

3. Organizational Behavior, S Chand & Co - Khanka,

4. Organizational Behavior, Sultan Chand & Sons - Prasad L M

COURSE INDEX: MBA 600

TITLE : PRODUCTION & OPERATION MANAGEMENT

COURSE OBJECTIVES:

The course deals with the various methods, processes techniques etc used in managing the production function in a manufacturing firm.TOPICS:

UNIT I: Introduction Production function, Production cycle, Types of Production. UNIT II:

Strategic planning for operations. UNIT III:

Demand forecasting. UNIT IV:

Product and Process Design. UNIT V:

Plant location and layout. UNIT VI: Production planning and control

UNIT VII:

Scheduling. UNIT VIII:

Inventory management Inventory replenishment polices .Materials requirements planning. UNIT IX:

Maintenance management. UNIT X:

Quality Management

UNIT XI:

Manufacturing strategies FMS, JIT, and TQM.

Books Recommended:

1. Production and Operation Management J.B.Dilworth

2. Modern Production / Operations Management Buffa

3. Production and operations Management strategies : Tactics : Heizer & Render

4. Production and operation management: Chary.COURSE INDEX: MBA 510

TITLE : QUANTITATIVE ANALYSIS FOR DECISION

MAKING

COURSE OBJECTIVES:

This course focuses on the operation research techniques and their use in solving business problems. TOPICS

13. Queuing theory

14. Simulation

15. Linear Programming

16. Decision theory

17. Game theory

18. Network analysis

19. Replacement and Maintenance models

20. Assignment Problems

21. Transportation model. Books Recommended:

5. Applied operation research & management science - Fabrycky ,Chare & torgersen

6. Principles of operations research for management Bundick Mcleave &Mojena

7. Quantitative Analysis for Business Vazsony & spirer

8. Quantitative Techniques for managerial Decisions Shriyastava , Shenoy & sharma

COURSE INDEX: CIS 300

TITLE: PRINCIPLES OF PROGRAMMING AND DATABASE MANAGEMENT SYSTEM

COURSE OBJECTIVE:

The objective of the course is to enable the students to understand the software development process and there by effectively communicate to their subordinates and maintaining simple database TOPICS:

UNIT I: Computer Programming

Introduction to application software Define Program Role of application Programmer - Functions in an enterprise Qualities of a good programmer and good program Use of data in a program -Types of computer Instructions Data transfer instructions Arithmetic instructions - Decisions instructions Input output instructions .

UNIT II: Algorithm Development

Introduction to algorithm- Needs and uses of algorithm Symbolic representation of algorithm (flowchart) flowchart symbols meaning and usage developing flowchart simple processing, decision making, looping ,arrays, file processing .

UNIT III: Program Development Stages

Problem description Problem analysis logic development Flowcharting -coding -Input preparation and entering compiling testing Debugging Documentation and maintenance .

UNIT IV: Programming Techniques

Modular programming Top down programming Structured programming Decision tables.

UNIT V: Database Management System

Define DBMS- Applications of DBMS - Drawbacks of DBMS creating and maintaining DBMS Levels of abstraction Preference of DBMS over Traditional File handling systems - Data models - Entity relationship diagram Introduction to traditional file handling techniques.

Define RDBMS- E.F Codds rules-Define ORDBMS Preference of RDBMS over DBMS - Structure of RDBMS security features of RDBMS various RDBMSs An Introduction to SQL Introduction to Oracle, SQL*Plus various sub languages in SQL Query processing- Introduction to XML UML software use rational rose.

REFERENCE BOOKS:

1. Database system concepts Silberschatz and Korth , Mcgraw Hill

2. Database Management system Arun K.Majumdar

3. Introduction to Database management Naveen Prakash