COURSE DESCRIPTION

This Graphic Design class will build upon the knowledge and experience gained from the previous term’s Graphic Design I course. The design process will be explored further, and students will be given more challenging projects and assignments. Activities call for students to apply problem solving methodology to analyze and formulate real world solutions. Career options will also be explored in the fields of Marketing, Advertising, and Graphic Design. Students will work as a team under the studio name – 111Studio. The team will work together to promote the services and talent of the studio designers. Students will meet weekly to discuss work flow, job responsibilities, scheduling and job/project status. The students will be working closely with internal and external clientele. They will be responsible for forming the creative team, implementing the design direction and supervising the final product. Students will be responsible for job estimating, maintaining time-sheets, calculating profit/loss and coordinating with outside vendors. Students will also be responsible for marketing the studio’s services and positioning their sales efforts strategically and effectively.

COURSE GOAL

Students will gain knowledge and experience researching, strategizing, planning, designing, critiquing and presenting marketing materials for a variety of industries, businesses, products, services, and target markets. Specific areas of focus will include: researching competitor markets; developing creativity and brainstorming ideas; defining a company’s brand; developing a marketing message; defining target market demographics; color psychology, meaning and symbolism; designing and creating presentations; critiquing individually and in a large group setting; and designing logos, brochures, packaging, and a variety of other marketing, design and advertising materials.

Through hands-on experiments, collaborative learning and individual and group projects, students will learn the language and process for design thinking, gain a solid foundation in design principles and practices, and demonstrate:

a expanded proficiency in all aspects of the design process, including creative brainstorming, conceptualizing, critical thinking, collaboration, and presentation.

a visual literacy and understanding of design principles and elements

a expanded use of vocabulary and terminology to articulate ideas and concepts in a critique setting.

a tangible realizations of their ideas using appropriate tools, applications and techniques.

a practice ethical business practices.

a collaborate as a design team.

a develop proficiency using the Adobe Creative Suite.

G R A P H I C D E S I G N T W O | M A R K E T I N G

Cynthia Dailey

Email: cdailey@hcvsd.org

111Studio: 908.788.1119 ext 2018

syllabus 2020-2021

TEACHING/LEARNING METHODS

a Lecture and presentation of new material as well as review of Graphic Design I terminology and principles.

a Use of visual and tactile examples and hands-on projects

a In-class critique sessions where students collaborate in teams and critically discuss the work of their peers.

a Client meetings (client interaction, proper studio procedures and communications)

a Individual assessment/documentation activities

a Field trips

a SLE opportunities (Structured Learning Environments)

a Sketch book/Design Journals

a Written reflections

a Final Portfolios with review: Actual and Electronic

GRADING POLICY AND PROCEDURE

Grades will be awarded using the The College Board grade scale. Student will be judged based upon a rubric that takes into consideration effort applied, technical understanding & creative use of resources for the completion of various projects.

GRADES WILL BE BASED UPON

a Assessments/Exams/Quizzes 40%

a Projects Skill Attainment 40%

a Homework and Class Work 20%

A+ 97-100

A 93-96

A- 90-92

B+ 87-89

B 83-86

B- 80-82

C+ 77-79

C 73-76

C- 70-72

D+ 87-89

D 65-66

F Below 65

I Incomplete

WP Withdraw Pass

WF Withdraw Fail

P Participate

Your portfolio will reflect how well you learned, explored, and expanded upon the concepts covered in this class. Work produced in this course will be judged based upon a rubric that takes into consideration effort applied, technical understanding, and creative use of resources for the completion of projects.

LATE WORK POLICY

It is imperative that the students understand the importance of delivering client projects on time. Deadlines will be discussed during client meetings and every Monday at internal staff meetings. If the student feels they can not meet their obligation it is their responsibility to discuss this with the instructor so an alternate solution can be implemented.

The student is required to complete all class and client assignments, and present them on time. Projects will have deadlines stated in class, posted on the 111Studio job board as well as discussed during weekly staff meetings. Deadlines will take into consideration the scope of the project and the necessary time to complete the tasks. The student has 2 weeks from the missed deadline to hand in their work. The grade earned will be a 65%, D. If the student does not meet the extended deadline the student will earn an F for the assignment.

If the student has difficulty meeting the deadline they must discuss an alternative deadline with the instructor. If the student is working to their full potential and still struggling to meet the deadline, both instructor and student will discuss further options. It is the students’ responsibility to consider alternative means of meeting their obligation. The students will be given ample class time to work on their assignments.

WHAT IS DEEMED LATE?

• Final projects (completed packets containing all sketches, refines sketch, reflection)

• 111Studio client work

• Work not presented at critique will be considered late.

• Thumbnail sketches, digital comps, journal entries, or other work that is not presented on time will also be considered late.

• DoNow work not turned in on time will be deemed late.

CLASS RULES

1 Be Respectful Respect your teacher, your fellow designers and yourself. Be respectful of each others property, this includes their ideas.

2 Be Punctual Arrive on time and ready to work.

3 Be Prepared and Organized Always have a pencil, a jump drive, your design journal/notebook, and class binder.

4 Be Involved Take an active interest in your class, contribute in a positive and considerate manner. Ask questions, we are all here to learn from each other. We are a design team.

5 Be Curious Enter the class with an open-mind and an eagerness to think, act and communicate in a creative fashion.

6 Be Left-of-Center This class applauds thinking outside the box!

RESPECT FOR YOUR EDUCATION, FELLOW STUDENTS, AND THE INSTRUCTOR IS DEMONSTRATED BY

a Class preparedness (completing projects on time, bringing materials to class)

a Volunteering answers, asking questions, and helping other students

a Paying attention during class demonstrations

a Following project instructions and taking notes

a Participating in critiques, presentations, and discussions

a Arriving on time and ready to work

STUDIO RULES

• No earbuds, headphones

• No cell phone use. Cell phones are to be put on silent and zippered in book bag.

• Students will have a 10 minute break. This privilege will be removed if abused.

• This is your studio, your work place. Take pride in its appearance and the impression it leaves for our clients, as well as our first year students.

CRITIQUES

Each student will present his/her work for critique using design vocabulary. The critique is a neutral dialog. Students will present their work and discuss the strengths and weaknesses, expressing what works and what doesn’t work in relation to the assignment guidelines. Peer responses will be given. No personal likes or dislikes are discussed without specific reference to design terminology.

WHEN WE ARE AT THE WALL...

1 We are a team of creatives and there are no bad ideas.

2 Be open-minded and listen. Consider suggestions/critiques from your fellow designers.

3 We are here to learn and make each other better designers.

4 Your critique must be well thought-out, positive and helpful.

5 Allow the designer to present and finish their presentation without interruption.

6 Raise your hand to speak.

DESIGN PROJECTS

There will be 2-3 major Design Projects per marking period. The students will participate in several weekly in-class exercises per marking period. Only projects that strictly adhere to documented instructions and are presented in a clean, professional manner will be accepted for credit. Students will be working on both 111Studio client jobs and class assignments concurrently. The students are expected to manage their time wisely. For example if waiting on a clients’ response they will be able to work on their class assignment or another 111Studio job. The designer should never have anything to do! Ask! There is always a job in the wings that needs attention!

THE DESIGN PROCESS

Phase 1: Discover: Inspiration and Exploration

Phase 2: Define: Experimentation, Iteration and Feedback

Phase 3: Develop: Refined expression of Form, Skill, Craft and Voice

Phase 4: Deliver: Professional verbal, written, and visual presentation; critical reflection

WRITTEN REFLECTION

End of project written reflective assessments will be used for documenting and sharing your design process throughout the course. Your portfolio will be used to present your final finished work. Documenting your research, inspirations, experiments, thumbnails, final work, assessments, and peer critiques will serve as a record of the effort and dedication you demonstrate throughout the year.

THE REFLECTIONS WILL

a Help you to develop and sustain your own creative process through careful observation, documentation, presentation and assessment of each project.

a Display your individual projects in a clear, appropriate manner

a Serve as a record of your learning achievements from which to expand and develop in future courses.

a Gain experience using standard design vocabulary terms to express your ideas

a Record your rationale for future portfolio uploads (SlideRoom)

ACADEMIC INTEGRITY AND EXPECTATIONS (CHEATING/PLAGIARISM)

Academic dishonesty of any type, including cheating and plagiarism is unacceptable. “Cheating” is misrepresenting another student’s efforts/work as your own. “Plagiarism” is the representation of another person’s work, words or concepts as your own.

E-POLICY

1 When working on the computer it is your responsibility to stay on task.

2 No internet exploration that is not directly related to graphic studio project research, and absolutely no e-mail, instant messaging, text messaging, phone usage, headphone usage or work from other classes.

3 Students discovered doing work unrelated to this class will be considered absent (after one warning). Make sure phones are turned off during class. We will have a 10 minute phone break at the class’ half-way point.

COMPREHENSIVE PROJECTS WILL INTEGRATE

a Adobe Creative Suite – InDesign, Photoshop and Illustrator

a History of Communications

a Typography Terminology, Anatomy, Appreciation and Hierarchy

a Appropriate Image Search

a Image Editing and Manipulating

a Graphic Design Ethics and Best Business Practices

a Logo Design, Identity and Corporate Branding Techniques

a Poster Design

a Package Design

a Editorial Design

a Brochure/Marketing Design

a Environmental Graphics

a Experimenting with Information Architecture and Data Visualization

a Digital and Offset Printing Techniques and Terminology

a Studio Management

a Team Building and Hierarchy

a Project Production and Tracking

a Client Relations, Interactions and Salesmanship

COURSE OUTCOMES

a Apply the principles of design to develop strategic marketing and communication products and services

a Demonstrate proficiency in the use of design software, tools and technology

a Implement creative solutions from concept through completion using a formal process

a Apply effective legal and ethical business practices and project management skills

a Use effective communication skills – Communicate artwork rationale using design vocabulary in formal and informal settings – Collaborate with Clients/Vendors/Marketing personnel

a Develop strong research techniques as a means of informed graphic design process.

a Demonstrate ability to think critically

a Demonstrate ability to value self and work ethically with others in a diverse population

The student who completes this course will demonstrate artistic growth by executing a variety of traditional and contemporary techniques that solve complex design problems using creative thinking and analytical skills. The student will develop and demonstrate their understanding and skillful use of the elements and principles of graphic design. Students will gain utilize technology as a powerful means of communication for creation, modification & presentation. Student will study the works of contemporary artists, designers as well as the masters in the field and discuss and enrich their vocabulary of design. Student will develop a working portfolio, maintain a design journal and develop and research post-secondary opportunities. The student will also have an understanding of the graphic design profession. Upon completion of this course, the student should be able to:

a Exhibit an advanced understanding of the Elements and Principles of Design.

a Develop effective typographic and image-making solutions as individuals, as well as, members of a design team.

a Demonstrate proficiency in communication, presentation, and business skills necessary to engage in professional practice in graphic design including the ability to organize and manage design projects and to productively collaborate with others in a team.

a Demonstrate ability to form and defend value judgments about graphic design and to communicate art ideas, concepts, and requirements to professionals and laypersons related to the practice.

a Analysis and critique one’s own work and apply this skill to the work of others or teammates.

a Implement professional graphic design business practices.

a Develop proficiency in the Adobe Creative Suite.

a Develop personal portfolio of work on a professional level of quality.

SCHOLARSHIP OPPORTUNITIES

Donations to our student activities account come from completed client work. Students vote and agree on the following criteria. General criteria: Student must be in good standing in regards to attendance and classroom behavior. Student is considered a passionate and creative designer who is dedicated to improving his/her craft through critique and self reflection. Scholarships are offered only to completers of the Graphic Design program.

a 111Studios: Best Portfolio (Advisory member selected with rubric) Top 3 based on submission of on-line portfolios. Behance and/or Adobe Portfolio sites

a Highest Polytech GPA: Graphic Design II Completer (as of June 1, 2021)

a Friends & Family Night: Best Restaurant Design: Voted on by peer and guests during the event

ADDITIONAL PREVENTATIVE MEASURES

MASKS

Wearing masks will be required of students while in school at all times in accordance with the Governor’s Executive Order. Students are required to wear a mask on the school bus. HCVSD Staff will wear a mask in the presence of students and staff.

HAND SANITIZER

Hand sanitizer will be available in all classrooms as well as the primary entrances to the school. Everyone entering the building/classroom is expected to use hand sanitizer.

WATER FOUNTAINS

Students and staff will be encouraged to use individual water bottles from home or disposable plastic bottles. Water fountains will be disbaled during the pandemic.

RESTROOM USE

Disinfectant wipes will be available in the bathrooms prior to usage. Students are expected not to congregate in the restroom. Students/Staff will wash their hands with soap and water prior to exiting the restroom. Smoking and Vaping is prohibited on campus.

FLOW PATTERNS IN BUILDING

Students/staff will walk on the right side of the hallway when transitioning through the building. Traffic patterns will be marked with signage on the floors.

SOCIAL DISTANCING IN ENTRANCES, EXITS, AND COMMON AREAS

Students are instructed to remain 6 feet away from one another in the classroom, while transitioning to class and throughout the building.

CLASS FORMAT

This is a hybrid course, which means approximately 50% of the class will take place face-to-face and 50% will be done on-line through Google Classroom. On-line course work may include:

a Videos – both video lectures and other forms of video

a Podcasts and other audio

a Quizzes/Tests

a Assignments and projects

a Review exercises and other exercises

ATTENDANCE/ABSENCES

Whether instruction is in-person, virtual or a hybrid, instruction will be delivered in a synchronous manner in which students will be required to be present during their scheduled class time either virtually or in-person in order to be counted present.

A student that is not present at Polytech for his/her class or classes on any given day(s) will be considered absent. Parents should call 908-284-1444 x 2109 by 11:00am to report a student absent. Powerschool alerts will be sent to parents at 1:00pm each day for students whose absence has not been reported.

ATTENDANCE GUIDELINES

Students exceeding 10 unexcused absences, and thereby violating the attendance policy, may lose credit for the course.

AS DEFINED BY THE NEW JERSEY DEPARTMENT OF EDUCATION, STUDENTS ARE EXCUSED FROM SCHOOL FOR:

1. religious holiday prescribed by the Department of Education (parental note required)

2. appearance in court proceedings (documentation required)

3. participation in “Take Your Child to Work” Activities (employer note required)

4. college visit (max 3 days, student in grades 11 & 12 only - letter from admissions office must be provided)

5. observance of Veterans Day or district board of election membership activities

STUDENT PARTICIPATION

Students are expected to participate in class whether it be in-person or online. If a student neglects to engage in class activities/assignments, the instructor will contact the parent/guardian via email and/or phone.

STUDENT CODE OF CONDUCT

Students are expected to adhere to the student code of conduct whether they are participating in-person or virtually. In a virtual environment, students should be especially mindful of each other’s right to privacy and cyberbullying. The student code of conduct will be followed in its entirety.

hybridlearning 2020-2021

SENDING DISTRICT SCHEDULES

Students are expected to adhere to their sending districts schedule of in-person and virtual synchronous.

STUDENT SUPPLIES

Students will receive a set of supplies for the first 2 marking periods. The student is responsible to bring these supplies with them for in-person and virtual sessions. If the student loses these supplies they are responsible for replacing them in a timely manner.

LAPTOPS AND SOFTWARE

Students will keep in mind the requirements and stipulations dictated by HCVSD for the use of the school-owned laptops for this program. Students understand and agree to the terms and conditions.

Network storage areas are similar to school lockers. Network and school administrators may review files and communications to maintain system integrity and ensure that the system is used responsibly. Users should not expect that files stored on district servers will be private.

In general, when using school technology, students are not permitted to:

a Use others’ passwords or share their passwords with others

a Damage or modify computers, operating systems or computer networks

a Send or display offensive messages or pictures

a Use obscene language

a Give personal information, such as complete name, phone number, address, or photo

a Harass, insult or attack others

a Violate copyright laws

a Access others’ folders or files without express permission.

COVID-19 POLICY

Please refer to the Restart and Reopening Plan that is located on our website for all information regarding reopening.