SWOT PEST 5 FORCES COCA-COLA SWOT: 李幕 5 FORCES: 陈翠群、吴丹 PEST: 匡熙.

SWOT

PEST

5 FORCES

COCA-COLA

SWOT:李幕5 FORCES:

陈翠群、吴丹PEST:匡熙

BEA Confidential. | 2

S W O T


Strength

Secret recipe

innovate

brand


Weakness

Side Impression

IdentityLarge

organizationsPepsi cola


Opportunity

Low threshold

Meet young customers’ demands


Threat

competitor

Health awareness


4

3

2

Political1 Politica

lEconomic

Society

Technology


The reform and opening policy

The government support

Stable political environment

Political


Vast domestic market

Low-cost labor

Strong manufacturing capacity

Economic


Improvement of living standard

Foreign culture

Society


Technology

Secret recipe

Diversified distribution channel

5 FORCES

Using porter's five core competitiveness analysis of beverage industry competitive advantage

The Coca-Cola company

competitiveness model analysis


Competitiveness model is also known as five model,

is presented by the harvard business school profess

or Michael porter, used in the analysis of the enterpri

se competition strategy, can make full analysis of the

enterprise competition environment, the global corpo

rate strategy development has had a profound impac

t.


1 ． Competitive power of domestic beverage industry competitors now

2 ． Ability of potential competitors to enter

4 ． The bargaining power of the buyer

3.Bargaining power of suppliers 5.Substitute

s replace ability

The Coca-Cola company competitiveness model analysis


Pepsi Other brands

The company not only products with Coca-Cola has great similarities, and in the world is also with Coca-Cola's most close one.PepsiCo to play CARDS, young caught the coke consumption groups are mostly young, rapidly improve their own influence, produced a huge threat to the Coca-Cola company

In other markets, kang teacher, unity and other companies are increased continuously upping the non-carbonated drinks, from the view of health drinks to grab market share of the Coca-Cola company.

Competitive power of domestic beverage industry competitors now


2 ． Ability of potential competitors to enter

Because beverage industry product differentiation degree is

not big, so it is difficult to market monopoly, industry to the i

nputs of capital requirement is not high, transfer cost is low,

so the industry's low barriers to entry, new entrants to this re

latively easy to enter, this determines the potential competit

ors of the Coca-Cola company has a lot of.


3. Bargaining power of suppliers

In recent years, the milk, plastics, such as oil prices rose sharply, making the Coca-Cola company to rising raw material costs about twice, this makes a lot of long-term cooperation with the Coca-Cola company raw material suppliers are also cannot afford to continue to supply, and even some suppliers unable to perform the contract and unilateral breach of promise, this has brought the Coca-Cola company is difficult to estimate losses, so makes the supplier bargaining power.


4 ． The bargaining power of the buyer

From beverage market start began in the early 1980 s, the beverage consumer demand for drinks in China is becoming more and more rational, from the beginning of soda to later first entered the China market of carbonated drinks such as Coca-Cola, to now the movement function of drinks, tea drinks, juice drinks and other flowers, make consumers buy, so there is no doubt enhance the bargaining power of buyers.


5 ． Substitutes replace ability

From the carbonated drinks market, Pepsi cola, laoshan cola cola varieties have characteristics of Coca-Cola has certain threat, and the biggest threat is definitely Pepsi, in the context of today's young people like to drink Pepsi in the growing number of poised to Coca-Cola.

From the point of non-carbonated drinks market, because the carbonated drinks market challenges the Coca-Cola company is difficult for other major beverage companies full time in non-carbonated drinks market, such as, sports drinks, PepsiCo gatorade, robust pulsation;Tea drinks, the unity of master kong green tea, green tea;The huiyuan fruit juice and so on all has substitution effect on the Coca-Cola company's products, part of the market share, the Coca-Cola company has formed a larger threat.


1.Continuously improve product quality

2.The product combined with Chinese culture

3.More brand extension

4.Strong sales network

Coca-Cola beverage market in China is still far ahead

Thank You!

SWOT PEST 5 FORCES COCA-COLA SWOT: 李幕 5 FORCES: 陈翠群、吴丹 PEST: 匡熙.

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Transcript of SWOT PEST 5 FORCES COCA-COLA SWOT: 李幕 5 FORCES: 陈翠群、吴丹 PEST: 匡熙.