Sukanta Meher's Presentation
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Transcript of Sukanta Meher's Presentation
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8/14/2019 Sukanta Meher's Presentation
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A presentation ofRECRUITMENT AND TEAM BUILDING OF LIFEADVISORS IN BHARTI AXA LIFE INSURANCE,
BAPUJI NAGAR, BHUBANSEWAR
SUBMITTED BY:-
SUKANTA MEHERPGPM/08-10/57
Mr. SOUMENDRA ROUT Dr.MRUTYUNJAY DASHAgency Development Manager ASBM,Bhubaneswar
BHARTI AXA LIFE INSURANCE,Bapujinagar, Bhubaneswar
Under the guidance
of
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Brief introduction ofinsurance
WHAT IS INSURANCE?Basic aim of the insurance plan satisfies the
following objectives:- Protection of economic value of assets.
Mechanism to reduce impact of adverse eventson value generating assets.
Types of insurance Insurance is generally classified into three main
categories: Life Insurance. Health Insurance. General Insurance.
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Company profile
Bharti AXA Life Insurance is joint venture between BhartiAnd AXA.
Bharti, is one of Indias leading business groups withinterests in telecom, agri business and retail.
AXA, is world leader in financial protection and wealth
management. AXA is ranked 15 in Fortune 200 companies list.
Bharti AXA launched national operations in December2006.
Over 5200 employees across over 12 states in thecountry .
Mr. Nitin Chopra, Managing Director & CEO of Bharti AXALife Insurance Co. Ltd.
Agent advisor strength is 30,000.
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Vision and Values of Bharti AXAlife insurance
Vision:
To be a leader and the preferredcompany for financial protection and
wealth management in India. Values:
Professionalism
Innovation
Team Spirit
Pragmatism
Integrity
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Bharti AXA Life Insurance Key Differentiators-
Multi channel execution capability Agency, Corporate Agent,Bancassurance,Telcassursance
Strong partner Bharti - provides access tocustomer base of nearly 60 million.
Current Asia product range which is astrong match to products sold to the mass
and mass affluent. Strong AXA and Bharti brands which can be
leveraged to attract and retain a highquality management team
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Recruitment And Team BuildingProcess In Bharti AXA Life
Insurance Co.1. GETTING KNOWLEDGE ABOUT THE COMPANY AND
RECRUITMENT PROCESS
2. GETTING KNOWLEDGE ABOUT BENEFIT OF LIFE ADVISOR
3. GETTING KNOWLEDGE ABOUT DOING THE SALES CALL
4. SEGMENTING THE MARKET
5. TARGETING THE MARKET6. PROCESS OF CAPCTURING ELEGABLE CANDIDATE
7. FILLING OF I.S.F. FORM
8. SHORTLISTING ON THE BASIC OF Q SCORE
9. CONDUCT AN INTERVIEW
10. BOP PRESENTATION11. FILLING OF COMPULSORY IRDA /NAAF FORM
12. THREE DAYS IRDA REFRESHER TRAINING
13. CONDUCTION OF EXAMINATION
14. TWO DAYS PRODUCT TRAINING
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Recruitment Criteria
Age Below 25 years Between 25-40years
More than 40years
Scoringmechanism
0 2 1
Marital status Unmarried Married
Scoringmechanism
1 2
Education 10th std or 12th std
Graduate Post graduate
Scoringmechanism
1 2 2
Tenor of stay incity
Less than 3 yrs 3-5 yrs More than 5 yrs
Scoringmechanism
0 1 2
House hold Less than 2 2-5 lakhs More than 5
Acceptable range ofscore
Greater than or equalto 7
Additional approval 5 or 6
Reject application if 4 or less
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METHODOLOGY
Sampling technique: Stratifiedsampling technique is adopted to conductthe research
Sources of data: Primary data
Sample size: 163 individual
Sample procedure: Random sampling
Sample area: Bhubaneswar
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Data Presentation,
Analysis AndInterpretation
t
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e o ow ng s t edistribution of age of the
respondents
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Years presence inBhubaneswar
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Qualification ofindividuals
t t t
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ntereste or extraincome
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Awareness of Bharti AXA inBhubaneswar market
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-TEST)
ALTERNATIVE HYPHOTHESIS: There is brand awareness ofbharti AXA in Bhubaneswar market
LEVEL OF SIGNIFICANT IS=0.01
DEGREE OF FREEDOM = 5
TABULATED VALUE AT 5 DEGREE OF FREEDOM AND 0.1 LEVEL OFSIGNIFICANT IS 15.086
CALCULATED VALUE IS=7.74354038
CONCLUSION: -As the calculated value is less than the tabulatedvalue, we can conclude that our null hypothesis is accepted.
So, we came to know from above calculation the there is a good brandawareness of BHARTI AXA LIFE INSURANCE COMPANY in Bhubaneswarmarket.
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Problem Faced duringsurvey
During Personal Observation.
During telecalling.
Point problem. Collection of training fee from
screening.
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RECOMMENDATION
To create the awareness among the people.
The fee charged from candidates as application moneyshould be waved off. It should rather be paid by theInsurance Company.
The strict training schedule should be made flexible. The incentive system should be more attractive .
Properly managed performance appraisal system .
The organization should use E- Recruitment in the processof recruiting life advisors.
The organization should use Poaching/Reading methods ofrecruitment.
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Learning from the project.
Organizational culture.
Behavior of customers.
Significance of team work. Improved interpersonal and
motivation skills.
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