Strategic mobile user experience

www.novel-ebiz.com

Mobile User

ExperienceTrends

Author: Sushmita Dutt - Strategic Mobile User Experience Presentation – October 25, 2012 © 2

Content StrategicMobile User

Experience

Mobile User Experience Strategizing User Controls Focus: Samsung Galaxy S III

Strategic Mobile User Experience Trends. Innovation. Challenges.

1Segment

2Segment


Product Review- Features that benefit ‘Human/Smart-phone Integration’

StrategicMobile User

Experience

Why Samsung Galaxy S III • The hottest selling smart-phone sold worldwide in 2012 • The most pre-ordered Android device' to date

1Segment


Strategic Mobile User Experience

User- centric differentiator: The hold is big and slick

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FRONT BACK PROFILE ANGLEHeight: 5.4 Width: 2.8 Depth: 0.34 inches Weight: 4.7 ounces.

Screen: Less clutter on larger screen: 4.8-inch, 1280-by-720-pixels Super AMOLED HD.

Camera: 8-megapixel camera on the back panel.

Resolution: 1280 x 720 with 306 ppiAndroid Ice Cream Sandwich handset

Author: Sushmita Dutt - Strategic Mobile User Experience Presentation – October 25, 2012

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Touch-screen overlay delivers enhanced user controls with –

• Less clutter on a larger screen even with loads of user-driven widgets and applications

• Easier ‘touch-n-feel’ while swiping around



User- centric differentiator: User Controls

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Touch-screen overlay delivers enhanced user controls with –

• Multiple Device Options

• Five favorites within easy reach - internet, mail, phone, messaging and application menu




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Touch-screen overlay delivers enhanced user controls with –►Less clutter on the large screen ► Easier ‘touch-n-feel’ while swiping around


Tracking eyeballsEye icon appears in the notification bar when it's tracking user’s eyeballs

• Keeps display lit up during user eye contact with the device• Turns off display when user is not looking at the device

Optimization of cutting edge, innovative technology



© 8Author: Sushmita Dutt - Strategic Mobile User Experience Presentation – October 25, 2012


User Interface: Advanced. Intuitive. Simple.

• Multitasking – Watch HD videos while surfing web or

• Shareable • Easy interaction with

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devices





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devices

User Interface:Smart Widgets. Motion Gestures

• Strategic inclusion of Widgets useful for business users

• Strategic inclusion of Gesture-based user controls useful for both business and general users, featuring Smart Stay, Direct Call, Palm Sweep and Turnover





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devices

User Interface:Gesture control. Direct Call

• Direct call Activated by simply raising device to ear while: - Viewing a text message - Writing a text message - Browsing a contact number - Checking a missed call






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devicesOptimization of cutting edge, innovative technology

User Interface:Smart Sharing

• S Beam Sharing Place two Samsung GALAXY S III's back-to-back to transfer pictures, music, videos, content and data.





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• The phone follows instructions to wake up, answer an incoming call, and even take a snap. S Voice is an intelligent personal assistant and knowledge navigator

User Interface:Smart Voice Instructions

S Voice Intelligence





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devices

User Interface:User-friendly environment

Social Tags• The phone keeps track of friends and social contacts

• A glance at friends’ photos displays contact status




©Author: Sushmita Dutt - Global User Experience Presentation: 08/14/2012 3©



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Customizable User Controls:

•Change home screen• Select and set default• Set Today’s calendar• Turn off and on the features• Customizable camera with voice• Customizable applications grid• Tap on Widgets for help• Wi-Fi search and setting• Share content over Wi-Fi• Palm Sweep and Turnover




StrategicMobile User

Experience

Segment

Mobile Trends, Innovations and Challenges

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Mobile Trends, Innovations, ChallengesStrategicMobile User

Experience Content:

• Mobile Trends: - Extracts from Morgan Stanley Report

- Extracts from Gartner Report

• Mobile Innovations and Challenges: - Mobile Web - dramatic shift in global user experience - Mobile user experience to emphasize Social Web - Mobile to explore better, adaptable devices - Mobile to explore better, reliable data coverage

2Segment


Dramatic shift in Mobile Web user traffic

Mobile Trends, Innovations, Challenges




Mobile User experience includes Kindle, i-Phone, i-Pad, Smart-phones, Web-enabled tablets, GPS systems,

Video games and Wireless home appliances - the user growth rate

is phenomenal




With 27% mobile users in 2012, more and more global mobile

users will have 3G access facilitating mobile web


Social Web for Mobile users:

• . 2006: The number of minutes global audience spent online was dominated by Yahoo and MSN

• 2009: Number of users on social networks were more than users using emails for sharing and exchanging data which displays a shift in user experience around the world.

• 2012: Facebook.com gets highest global user traffic followed by YouTube.com



Social Web Statistics


Author: Sushmita Dutt - Global User Experience Presentation: 08/14/2012 ©Author: Sushmita Dutt - Global User Experience Presentation: 08/14/2012 3©© 22Author: Sushmita Dutt - Strategic Mobile User Experience Presentation – October 25, 2012


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Mobile users need social objects

for connecting




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Customizable User Controls:User Experience Challenges - Web access and simpler navigations – metadata driven - Mapped User Context to user friendly interfaces - Voice recognition for dictating text messages - Expanded keyboard for easier characters hit

Technology Challenges - Operating Systems emphasizing User Controls - Integration of 3rd party applications - Data Protection & Privacy – A Global challenge - Business intelligence




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Design Challenges- Designing for Simplified Navigation- Designing for Tasks- Designing for Leisure- Designing for Entertainment- Designing for Messaging- Designing for Content Management (Cloud/Device)- Designing for Social Networking- Designing for Peer-to-Peer content sharing


Author: Sushmita Dutt - Global User Experience Presentation: 08/14/2012 ©Author: Sushmita Dutt - Strategic Mobile User Experience Presentation – October 25, 2012 25©©

Optimization of cutting edge, innovative technologydevicesOptimization of cutting edge, innovative technology

• Shifting User Context • Shorter product lifecycle

Business Challenges





• Converged Infrastructure • Content Management

Bigger Challenges

• Cloud Based Library

• Complex Systems





Bigger Challenges

“Designers face a proliferation of capabilities that make the early (mobile) web look like a playground.”

Joe Shepter, “The Pulse of Modern Design”





User ExperienceTrends

• Touch not click • Experience not browsing• More Gestural recognition • More Sensor driven UX• Less Icons driven UX• More Content driven UX





Timeline

User Experience: Our journey through mobile…

User Experience factors that impact change:

• Usefulness• Usability• Desirability

1984

2012… Moving on …

Sushmita DuttAssociate Director, Novel-eBiz,

Consultant: Strategic User Experience and Information Architecture for Enterprise Web, Mobile, Touch-Screen and Digital Media Applications

[email protected]

www.novel-ebiz.com©


Research, IA and Click Stream

diagrams

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Strategic mobile user experience

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