Strapline conventions
1
Get behind the scenes… Affordable Insight on musician’s lives Highstreet/Super markets Trendy Plays on fact that magazine is called ‘Backstage’ 1) Start by exploring your values • Think of 5 words or phrases that best describe your business or product e.g. quality, nimble, cost effectiveness, knowledgeable, innovative. These words are then used to measure all of your brand messages and the value of your strapline moving forward
Transcript of Strapline conventions
Get behind the
scenes…
Affordable
Insight on musician’s
lives
Highstreet/Supermarkets Trendy
Plays on fact that magazine
is called ‘Backstage’
1) Start by exploring your values
• Think of 5 words or phrases that best describe your business or product e.g. quality, nimble, cost effectiveness, knowledgeable, innovative. These words are then used to measure all of your brand messages and the value of your strapline moving forward