Step 2 Training Materials - Slides

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1 Module 2 Preliminary Market Mapping Purpose: Participants understand the purpose of market mapping, and can create their own preliminary market maps TRAINING MATERIALS

Transcript of Step 2 Training Materials - Slides

Page 1: Step 2 Training Materials - Slides

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Module 2Preliminary Market

MappingPurpose: Participants understand the

purpose of market mapping, and can create their own preliminary market maps

TRAINING MATERIALS

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ENABLING BUSINESS ENVIRONMENT

MARKET CHAIN ACTORS & LINKAGES

SERVICE PROVIDERS

Basic components of a market system

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The Whole Market Map - generic schematic

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Other kinds of maps…

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