Stefanie Fagerberg - Portfolio

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Design & Management Parsons graduate

Transcript of Stefanie Fagerberg - Portfolio

Page 1: Stefanie Fagerberg - Portfolio

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0102030405

STEFANIE FAGERBERG

MONOPRIX PRODUCT RECOMMENDATION

MARGIELA VS. SACHS

THE KITCHEN BUSINESS PLAN

SERENDIPITY PROJECT

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0607

080910

INFOGRAPHICS

GRASSROOTS

REPETTO LINE EXTENSION

G² PHOTOSHOOT

DWIN CARI

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SERENDIPITYPROJECTSERENDIPITYPROJECT

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SERENDIPITYPROJECTSERENDIPITYPROJECT

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02SERENDIPITY PROJECT

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SERENDIPITY PROJECT

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THE KITCHENBUSINESSPLAN

THEKITCHENBUSINESSPLAN

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THE KITCHENBUSINESSPLAN

THEKITCHENBUSINESSPLAN

03

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03THE KITCHEN

BUSINESS PLAN

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THE KITCHEN

BUSINESS PLAN

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“MARKET ANALYSIS”

“BALANCE SHEET”

“SWOT ANALYSIS”

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MARGIELAVS.SACHS

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MARGIELAVS.SACHS

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04MARGIELA VS. SACHS

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2YHUDOO�� ERWK� GHVLJQHU� 0DUWLQ� 0DU�JLHOD�DQG�DUWLVW�7RP�6DFKV�VHHPHG�WR�EH�PDNLQJ�D�VWDWHPHQW�RQ� WKH� LPDJH�REVHVVHG� VRFLHW\� RI� WKH� ����V�� %RWK�UHF\FOHG� PDWHULDOV� LQ� VRPH� ZD\� RU�RWKHU�� FKDOOHQJLQJ� WKH� SRSXODU� KDELW�RI�GLVSRVLQJ�RI�ROG�PDWHULDOV��0DUJLHOD�WKURXJK�KLV�UH�ZRUNLQJ�RI�ROG�JDUPHQWV��DQG� 6DFKV� WKURXJK� KLV� FRQVFLRXV�FKRLFH� RI� HYHU\GD\�� HDVLO\� DWWDLQDEOH�PDWHULDOV�� 8OWLPDWHO\�� 0DUJLHOD� DQG�6DFKV� ZHUH� SXVKLQJ� QRUPV� RI� ZKDW�ZDV� FRQVLGHUHG� WR� EH� IDVKLRQ� RU� DUW�DQG� WKH�SXEOLF�V�YDOXHV��E\� WKHLU� LQQR�YDWLYH�FKRLFH�RI�SUHVHQWDWLRQ��PDWHULDOV�DQG� PDUNHWLQJ� VWUDWHJLHV�� 000� KDV�PDGH�SLHFHV�WKDW�UHWDLQ�D�KLJKO\�DUWLV�WLF�DSSURDFK��ZLWK�XQXVXDO�IRUPV�VXFK�DV� WKH� JODVV� VOLSSHUV� �ILJ��PLVFHOODQH�RXV��� ZKLFK� DUH� KDUGO\� ZHDUDEOH�� DQG�6DFKV�PHGGOHV� LQ� IDVKLRQ�DV�KH�XVHV�WKHLU�QDPH�RQ�KLV�DUWZRUN��:KLOH�7RP�6DFKV��DUW�DFWLYHO\�VDWLUL]HG�$PHULFD�V�VKLIW� IURP�DQ� LQGXVWULDO� WR�D�FRQVXPHU�

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VRFLHW\��0DUJLHOD�ZDV�D�GHVLJQHU�ZKR�ZDV�DQ�H[FHSWLRQ� WR�KLV�FRQWHPSRUDU�LHV��DQG�UHPDLQHG�GLVWDQW�DQG�WKXV�XQ�EXUGHQHG�� E\� LQWUXVLYH�PDUNHWLQJ� DQG�H[FHVVLYH�LPDJH�EXLOGLQJ��,W�ZRXOG�WKXV�EH� VDIH� WR� VD\� WKDW�0DUJLHOD� LV� QRW� D�EUDQG�ZH�FDQ�H[SHFW�WR�VHH�RQ�D�IXWXUH�6DFKV��DUW�SLHFH��DV�LW�GLG�QRW�UHSUHVHQW�WKH� IULYROLW\�RI�PRGHUQ� IDVKLRQ�DQG� LW�V�VXFFXPELQJ� WR� WKH�TXLFN� WXUQRYHU�DQG�ZDVWDJH� RI� PDWHULDOV�� %RWK� DUWLVW� DQG�GHVLJQHU� PDNH� D� VWDWHPHQW� DERXW�SRSXODU� LGHDV� FRQFHUQLQJ� FRQVXPS�WLRQ�� EUDQGLQJ�� FRPPHUFLDO� LPDJHU\�DQG� REMHFWV� RI�PRQH\� DQG� SRZHU�� ,Q�WHUHVWLQJO\�� WKH\� ZRUN� ZLWK� D� VLPLODU�FRORU�SDOHWWH��FKRRVLQJ�WR�ZRUN�PRVWO\�LQ�ZKLWH�RU�EODFN�DQG� WKH�SURFHVV�EH�KLQG� WKH� ILQLVKHG� SURGXFW� LV� FOHDU��6DFKV� JRHV� WR� JUHDW� OHQJWKV� WR� VKRZ�WKH� ZRUN� EHKLQG� KLV� ILQLVKHG� SURGXFW��FKRRVLQJ�QHYHU�WR�HUDVH�RU�KLGH�VOLJKW�LPSHUIHFWLRQV�� 0DUJLHOD� GHFRQVWUXFWV�DQG� UHFRQVWUXFWV� JDUPHQWV� DQG� RULJL�QDO�IRUPV�FDQ�EH�GLVFHUQHG��ILJ���������2YHUDOO�� ERWK� WKHVH� FUHDWRUV� GUDZ�RXU�DWWHQWLRQ�WR�WKH�GDUNHU�VLGH�RI�WKH�FDSL�WDOLVW� PRGHUQLW\� WKDW� KLJK�HQG� IDVKLRQ�EHORQJV� WR� DQG�GHI\� WKH�SRZHU� RI� WKH�LFRQLF�EUDQG��DWWHPSWLQJ�WR�EH�DSSUHFL�DWHG�IRU�WKHLU�ZRUN��DQG�QRW�WKHLU�ODEHO�

Page 32: Stefanie Fagerberg - Portfolio

SERENDIPITYPROJECTMONOPRIXPRODUCTRECOMMENDATION

Page 33: Stefanie Fagerberg - Portfolio

SERENDIPITYPROJECTMONOPRIXPRODUCTRECOMMENDATION

05

Page 34: Stefanie Fagerberg - Portfolio

05MONOPRIX PRODUCT

RECOMMENDATION

6.,//6��GHVLJQ�UHVHDUFK��GHVLJQ�LQQRYDWLRQ��GHVLJQ�EULHI'(6&5,37,21��$�VHPHVWHU�ORQJ�SURMHFW�ZKLFK�FXOPLQDWHG�LQ�D�SURGXFW�UHFRPPHQGDWLRQ�IRU�PHJDVWRUH�0RQRSUL[��EDVHG�RQ�H[WHQVLYH�FRPSDQ\�DQG�SURGXFW�DQDO\VLV�

Page 35: Stefanie Fagerberg - Portfolio

COMPANY

ANALYSIS

DESIGN

BRIEF

PRODUCT

RECOMMENDATION

Page 36: Stefanie Fagerberg - Portfolio

��MONOPRIX MAISON

����

Page 37: Stefanie Fagerberg - Portfolio

����

DESIGN THINKING?

Practicality + usefulness + eco-friendly + aesthetic design + best

quality/price ratio= our product

Page 38: Stefanie Fagerberg - Portfolio

THE KITCHENBUSINESSPLAN

G ²PHOTOSHOOT

Page 39: Stefanie Fagerberg - Portfolio

THE KITCHENBUSINESSPLAN

G ²PHOTOSHOOT

06

Page 40: Stefanie Fagerberg - Portfolio

06G² PHOTOSHOOT

6.,//6��VW\OLQJ��SKRWRJUDSK\��SKRWR�HGLWLQJ��YLVXDO�VWRU\�WHOOLQJ'(6&5,37,21��$V�SDUW�RI�D�JUHHQ�OX[XU\�OLIHVW\OH�PDJD]LQH�,�FUHDWHG��,�SKRWRJUDSKHG�DQG�VW\OHG�WKH�HGLWRULDO

“PHOTOGRAPHY”

Page 41: Stefanie Fagerberg - Portfolio

G² PHOTOSHOOT

�����������

��������������������������������� ��� �� �����������������

Page 42: Stefanie Fagerberg - Portfolio
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REPETTOLINEEXTENSION

Page 45: Stefanie Fagerberg - Portfolio

REPETTOLINEEXTENSION

07

Page 46: Stefanie Fagerberg - Portfolio

07 REPETTO LINE EXTENSION

6.,//6��UHWDLO�DQDO\VLV��FRPSHWLWLYH�DQDO\VLV��EXGJHWLQJ'(6&5,37,21��$IWHU�H[WHQVLYH�UHVHDUFK�RQ�5HSHWWR�EUDQG��D�OLQH�H[WHQVLRQ�ZDV�GHYHORSHG�LQ�RUGHU�WR�LQFUHDVH�VDOHV�DQG�H[SDQG�WDUJHW�PDUNHW

Page 47: Stefanie Fagerberg - Portfolio
Page 48: Stefanie Fagerberg - Portfolio

REPETTO PIROUETTE

“MARKET PENETRATION”

63(&,),&$7,216

R�%DOOHW�DQG�GDQFH�LQVSLUHG�OLQHVR����LWHPV����VKDSHV�;���FRORXUVR�,QWURGXFHG�VHDVRQDOO\R�0DWHULDOV��� R�SUHFLRXV�DQG�VHPL�SUHFLRXV�PHWDOV�DQG�VWRQHV� R�FU\VWDOV� R�IHDWKHUV� R�VLON� R�WH[WLOHV� R�PRWKHU�RI�SHDUO� R�HQDPHOLQJ� R�OHDWKHU� R�ZRRG� R�JODVV�EHDGVR�7HFKQLFDO�GHWDLO�WKDW�LV�SDUWLFXODU�WR�%%�&HQGULOORQ�IODWV�DQG�HQDEOHV�RQH�WR�FOLS�WKH�SLHFH�ZLWKRXW�GDPDJLQJ�WKH�VKRHR�&ROODERUDWLRQV�ZLOO�EH�PDGH�ZLWK�FRPSDQLHV�EUDQGV�IRU�VSHFLDO�HGLWLRQ�LWHPV�������WLPHV�D�\HDU�

Page 49: Stefanie Fagerberg - Portfolio
Page 50: Stefanie Fagerberg - Portfolio

GRASSROOTS

Page 51: Stefanie Fagerberg - Portfolio

GRASSROOTS 08

Page 52: Stefanie Fagerberg - Portfolio

08GRASSROOTS

6.,//6��GHVLJQ�UHVHDUFK��PDUNHWLQJ��SURPRWLRQ��HYHQW�SODQQLQJ'(6&5,37,21��*URXS�SURMHFW�LQ�ZKLFK�ZH�IRUPHG�D�QHZ�ZDYH�PDUNHWLQJ�FRQVXOWDQF\�VSHFLDOL]HG�LQ�DOWHUQDWLYH�IRUPV�RI�PDUNHW�LQJ��3URMHFW�UHVXOWHG�LQ�FROODERUDWLRQ�ZLWK�$OLJQ�DQG�JDOOHU\�HYHQW�LQ�/RZHU�(DVW�6LGH�JDOOHU\�SURPRWLQJ�3DUVRQV�VWXGHQWV�ZRUN�

“DESIGN RESEARCH”

Page 53: Stefanie Fagerberg - Portfolio

GRASSROOTS

Page 54: Stefanie Fagerberg - Portfolio

SERENDIPITYPROJECTINFO -GRAPHICS

Page 55: Stefanie Fagerberg - Portfolio

03

SERENDIPITYPROJECTINFO -GRAPHICS

09

Page 56: Stefanie Fagerberg - Portfolio

09INFOGRAPHICS

6.,//6��VWDWLVWLFDO�DQDO\VLV��$GREH�,OOXVWUDWRU��YLVXDO�RUJDQL]DWLRQ�RI�GDWD'(6&5,37,21��,QIRJUDSKLFV�PDGH�ZLWK�DLP�WR�FRQWDLQ�ODUJH�DPRXQWV�RI�GDWD�LQ�D�YLVXDOO\�DSSHDOLQJ�ZD\�WKDW�LV�HDV\�WR�XQGHU�VWDQG

Page 57: Stefanie Fagerberg - Portfolio

INFOGRAPHICS

france

china

save the males !male/female suicide rates per 100,000

Lithuania Belarus Russia

Sri Lanka Hungary Slovenia Kazakhstan Japan Ukraine

Korea Belgium Finland Croatia France Switzerland Hong Kong China Denmark Germany

Canada Portugal GreeceBrazilItalySpainIreland IndiaU.S.AIceland U.K.

Key:10 Deaths

SAVE THE MALES

Page 58: Stefanie Fagerberg - Portfolio

DISTRIBUTION OF INCOME

BY RELIGIOUS BELIEF

Distribution of Income by Religious Belief

$100,000 +

$75,000 - $99,999

$50,000 - $74,999

$30,000 - $49,999

< $30,000

Catholic Christian (Evangelical)Buddhist Christian (Mainline) Christian (Historically Black Churches) Christian (Other)

Page 59: Stefanie Fagerberg - Portfolio

Distribution of Income by Religious Belief

Christian (Other) Jewish Mormon Muslim Hindu Jehovah’s Witness Orthodox Other Unaffiliated National Average

“DATA VISUALIZATION”

Page 60: Stefanie Fagerberg - Portfolio

THE KITCHENBUSINESSPLAN

DWIN CARI

Page 61: Stefanie Fagerberg - Portfolio

THE KITCHENBUSINESSPLAN

DWIN CARI 010

Page 62: Stefanie Fagerberg - Portfolio

10DWIN CARI

6.,//6���EXGJHWV��SULFLQJ�FRVWLQJ��PDUNHWLQJ�SODQ��EXVLQHVV�SODQ��USQ�ULVN�DVVHVVPHQW��ZRUN�EUHDNGRZQ�VWUXFWXUH'(6&5,37,21��%XVLQHVV�SODQ�FUHDWHG�IRU�3DUVRQV�)DVKLRQ�'HVLJQ�JUDGXDWH��+DUU\�*UHHQKRXJK�ZLWK�DLP�WR�ODXQFK�KLV�RZQ�IDVKLRQ�OLQH��':,1�&$5,��XSRQ�JUDGXDWLRQ

“FASHION COLLECTION

MANAGEMENT”

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